Questions? (877) 643-7244
FutureNow Post
Friday, Apr. 10, 2009 at 5:25 am

Three Reasons The Easter Bunny Shouldn’t Be Your Marketer

By John Quarto-vonTivadar
April 10th, 2009

Well, it’s the Friday before Easter and everywhere you look there’s the Easter Bunny.  Despite the great press coverage, there are three excellent reasons why the Easter Bunny should not be your marketer:

Reason #1: The Easter Bunny hides his products.  I mean seriously, this is Bad Marketing Commandment Numero Uno, “Hinder Thy Customers From Finding Thy Products”. Now think about this: Senor Bunny has these colored eggs — (the plastic ones have candy inside, in case you grew up in a Easter-Bunny-Free-Zone) — and his merchandising goes to great lengths to hide these eggs from you. Not only is this bad marketing, it’s a stupid technique for the product itself: hide something you just finished painting in pastel colors?

Reason #2: The Easter Bunny provides a product that is unethical. The Evil Rabbit promotes addiction and ill health, by giving kids candy and eggs (hmm, so maybe The Bunny is a secret marketer for the World Dentistry Council and drug conglomerates peddling cholesterol-lowering meds?). Nevertheless, everyone knows candy rots your teeth, and Aubergine Dye #2 is carcinogenic. And when the kids are too old for candy, I bet Mr. Bunny stays “kewl” by slipping them a few smokes. Any marketer that preys on unsuspecting kids and teens ought to be fired on the spot.

Reason #3: The Easter Bunny’s market share is based on incompetence, of his competitors. I mean, let’s face it: the only nearby competitors in the calendar are a Ground Hog (too shy) and St.Patrick (too hungover). Even with a merger, they’d still just be a drunk guy in a green suit with a clover-eating pet rodent.  Not the sort of marketing image that sells. The Easter Bunny is only doing well because he showed up, and looks cute. Now, while it’s true that success is often achieved by those who simply show up, a recession is the best time to grab market share from complacent competitors. Just imagine the run Mr. Bunny would get for his money if you put him up against some real competition, like a Turkey serving Pumpkin Pie and Football, or the commerce god himself, The Fat Man in the Red Suit.

And that’s why this Sunday I shall enjoy not a traditional Ham but rather Easter Hassenpfeffer.

[If you're looking for two quick Easter-Bunny themed laughs, check out Doug Savage's cartoons at: http://www.savagechickens.com/2007/04/easter-egg-hunt.html and http://www.savagechickens.com/2008/03/easter.html .  The latter just cracked me up. The former I had think for a bit before I got the reference (hint: famous horror movie)]

[Extra thanks to whoever the author is of the funny cartoon at the top of the post.I don't recognize the signature, although the style looks familiar. So if you know who this is, please let me know!]

Add Your Comments

Comments (15)

  1. You forget that the Easter Bunny also competes with Moses (Passover). I’d take Moses in a 1-on-1 with the Easter Bunny any day.

    I mean sure, the Easter Bunny has warp powers. But Moses has the whole plagues thing…

  2. [...] The Easter Bunny is doing marketing everywhere. In spite of the fact everyone else is using Mr. Bunny for marketing, here are 3 good reasons you should not. Three Reasons The Easter Bunny Shouldn’t Be Your Marketer [...]

  3. You might call me wierd, but I kinda disagree, I like the technique were the products are (not hidden, but not bragged about) if you know what I mean, it gives an impression of how the marketer is convinced of his product being able to sell itself.

  4. thanks for the info. nice post, and i like easter bunny

  5. [...] Three Reasons The Easter Bunny Shouldn’t Be Your Marketer [...]

  6. [...] This is a bit late, but funny. 3 Reasons Why the Easter Bunny should NOT be Your Marketer. [...]

  7. Reason #4 You have to sell your product in only a few days each year.

  8. I like ham too
    thanks

  9. Thank for this information.

  10. It’s very useful for me.

  11. Thanks for this great article.

  12. Very useful article….thanks a lot

  13. This technique for the products are interesting and it gives an impression of how the marketer is convinced about his product to sell..Interesting technique

  14. if you know what I mean, it gives an impression of how the marketer is convinced of his product being able to sell itself.

  15. I agree with your three reason.

Add Your Comments

 

Print this Article
Share

John is the co-author of the best-selling Always Be Testing and 3 other books. You can friend him on Facebook, though beware his wacky swing dancer friends, or contact him directly at john@johnquarto.com

More articles from John Quarto-vonTivadar

Marketing Optimization Blog
FREE Newsletter Sign-Up
send it once every: