I hope this article gets circulated widely because it should be studied as gospel by site designers and copywriters. I can not begin to tell you how many sites I have written off as useless because they neglect to provide any sensible answers or pertinent information after leading me through pages and pages of so called “help” or “support” pages. Worse still are sites which want to sell me a product but give as little information as possible about it. I mean, how hard is it to copy and paste the relevant information about a product, especially if it means the difference between making or not making a sale? You’d think this would be common sense by now. The sites that do it well, seem to be quite successful. The sites that don’t do it well? I can’t really say, as I don’t visit them anymore.

It means people don’t read websites in an ordered, linear fashion. And that means that you can’t think of their experience of your Web copy or your Website in terms of long or short. They experience in terms of the availability or absence of content / rich content.

- Jeff

Oh my gosh, ain’t that the truth!!!!