Comments on: Dirty Diapers, Shame and Web Analytics

By: world best web

world best web — Mon, 16 Nov 2009 05:39:57 +0000

This is really a great article!

By: Spaniel grooming

Spaniel grooming — Fri, 13 Nov 2009 12:31:13 +0000

I use analitics for many sites. It’s useful to collect all sites in one account by sharing access.

By: Online logo deisgn

Online logo deisgn — Thu, 12 Nov 2009 19:35:22 +0000

I believe that you need good analytics for your website to survive.

By: Chicago Business Contracts

Chicago Business Contracts — Tue, 10 Nov 2009 06:24:43 +0000

Would like to see a follow up article.

By: stainless all clad

stainless all clad — Tue, 10 Nov 2009 05:56:17 +0000

Interesting article…keep up the good research!

By: blog promotion

blog promotion — Mon, 09 Nov 2009 22:00:43 +0000

Google Analytic is the only tool I used. It works well, at least to me.

By: Oppositional Defiant Disorder

Oppositional Defiant Disorder — Wed, 04 Nov 2009 16:31:49 +0000

Thanks for sharing this information. I believe that you need good analytics for your website to survive.

By: หางาน

หางาน — Wed, 04 Nov 2009 08:41:56 +0000

Great survey,
Omniture was acquired by Adobe Systems On september 2009.

By: Los Angeles DUI Lawyer

Los Angeles DUI Lawyer — Mon, 02 Nov 2009 18:48:01 +0000

Loved it! Dunno that advertising dynamically interacts with social networks though.

By: Legal News

Legal News — Mon, 02 Nov 2009 18:45:34 +0000

I’d highly recommend the seven deadly sins of web design article to go along with this one.

By: acheter

acheter — Mon, 02 Nov 2009 01:54:45 +0000

Great, Nice posting, thanks for this information
I enjoyed reading your blog.

By: Los Angeles Web Design

Los Angeles Web Design — Fri, 30 Oct 2009 21:03:26 +0000

Brilliant stuff, What’s next! Unless Web Analytics tools get directly used by Online Marketers (Ad manager, editorial staff, merchandizers, search markerters, CMO, etc), conversion rates will still grow very slowly.

By: law firm websites

law firm websites — Fri, 30 Oct 2009 21:00:55 +0000

Clever name on the article, haha

By: tum

tum — Thu, 29 Oct 2009 13:36:02 +0000

Very interesting post, I find this site is very useful

By: เว็บฝากรูป

เว็บฝากรูป — Wed, 28 Oct 2009 03:30:53 +0000

Thanks for this great article.

By: พระเครื่อง

พระเครื่อง — Sun, 25 Oct 2009 12:57:54 +0000

Thank you very much for this great information. It is very useful to us.

By: โปรโมทเว็บ

โปรโมทเว็บ — Sat, 17 Oct 2009 20:00:12 +0000

I’m currently trying to think where threaded comments fit in the roadmap right now, but it is something that is definitely planned. We’re not going to say people *have* to use threaded comments, but the system shouldn’t restrict people who want to have that option. Plus for larger conversations I think threaded comments make everything easier to follow.

By: web analytics

web analytics — Mon, 24 Aug 2009 14:35:25 +0000

Now is it part of a web analytics vendor’s job to help the user/client define this so there is ROI and continuation of the relationship?

By: Local Advertising

Local Advertising — Sat, 22 Aug 2009 05:22:14 +0000

Isn’t this just amazing that 43 percent of e-commerce respondents do not know how to accurately measure profit per customer (or order). How is it possible to make sure you are doing something right if you can’t monitor it?

By: Printable Scrapbook

Printable Scrapbook — Sun, 19 Jul 2009 02:32:27 +0000

I agree with Bob Nunn.
Good article, I find this site is very useful. I can learn very much.

By: Bob Nunn

Bob Nunn — Wed, 29 Apr 2009 17:05:05 +0000

The flip side of creativity is destruction so when marketers joined the cult of creativity in the era of the big TV spots they subscribed to a ‘blow-it-up’ and let’s start again vs. the culture of ‘results are king’ and continous improvement and learning that characterized advertising pioneers like Ogilvy and Burnett. So we have to change the incentive from shiny awards to riches from getting good results.

http://www.twitter.com/bobnunn

By: Can your Website Handle the Complexity of your Sale? | FutureNow's GrokDotCom / Marketing Optimization Blog

Sun, 26 Apr 2009 14:28:26 +0000

[...] While early and middle stage conversion points help a Web analyst/website optimizer get a better handle on a sites overall success in engaging early and middle stage buyers, it still leaves them guessing at the big picture, simply because they can’t track a lead generation or sale all the way back to that prospect’s first visit to the Website. This can be crucial for gauging the real success of a PPC campaign. Key words that might look unprofitable (because they target earlier stage buyers) might be spectacularly profitable – but only after the 8th (or 20th) visit to the site. Unfortunately, if you can’t track visitor behavior over multiple visits, it’s difficult to get a handle on real – vs. false- measures of keyword performance. [...]

By: Diane H

Diane H — Mon, 20 Apr 2009 17:19:28 +0000

IMHO there is a simple reason for this – marketers that like to do brand and messaging don’t like math! All of these numbers things feel like they are “in the weeds” for marketing execs that got their career promotions because they understood print advertising, logos, and “WOW” PR and events. There are certainly exceptions of course – especially in CPG that is very metrics driven. But it’s more typical for marketing execs to yawn when you pull out graphs then get very engaged when you talk about using red fonts or Hummer-limos.

By: Ryan Christopherson

Ryan Christopherson — Fri, 17 Apr 2009 04:15:58 +0000

Great article Jeff. From the smaller site owner perspective, establishing an ongoing, data-driven improvement process is difficult. This is because it seems there are always 100 other things that need to be done at the same time. However, in my opinion, understanding and then improving your sales conversion rate is critical, since that has a direct impact on what matters most – life-giving revenue. To get there, I’ve had to give up my DIY mentality and find others to help pick up the slack. In doing so, I’ve found there are lots and lots of “gurus” and “partners” and “doctors” out there that are ready to make you a killer, mouthwatering offer. But very few that have the horsepower to deliver after you’ve forked over the cash. I don’t know that the problem is jumping from thing to thing, as much as it is being let down time after time by vendors that have great marketing pitches but cannot execute on their promises – or even come close – or even make it worse! I’m sorry to say I’ve given away more than my fair share to such empty promises!

I’m also glad to say that I have found a handful of providers that are the “real deal” and do deliver. I consider these people to be gold and I establish long-term relationships with them.

With all I’ve said, I’ll close with – I’m enjoying my OnTarget membership very much…!

Thanks, Ryan

By: Steve Jackson

Steve Jackson — Wed, 15 Apr 2009 11:05:40 +0000

Good points Jeff. I think you’re touching on the problem all companies are facing now. The tools are ubiquitous, all businesses at least have access to GA and have the financial clout to open an adwords account to start testing. Those are no longer barriers.

The problem as addressed by Olivier and Jim is the lack of a role, or responsibility being taken by those that can drive change.

The urgency to change is not there and that is bad news, especially in a recession.

In companies that have identified a problem they have with their business that could literally see all their staff unemployed in 5 years there are key metrics and good analytics starting to take shape. They spot the challenge and have the urgency to do something about it. I’ve seen lots of evidence of this especially over the last few months.

So my advice would be without urgency and top management buy in you’re in a dangerous position. Create the urgency in your business to look at the core metrics and the advanced stuff to give you a competitive edge.

Before you go down.