Clients often come to us to fix their shopping cart abandonment issue. We’ve written before about how to decrease shopping cart abandonment before, but I wanted to share another simple and cost effective way to deal with customers who refuse to give their credit card information online.
One suggestion is to make sure your toll-free or 800 number is clearly visible at the top of all pages and even more visible during the checkout process. However, many businesses balk at this because they are concerned with the increased cost associated with taking full orders over the phone. By the time, customers tell you what they want, ask their questions, your representatives take all of their shipping and billing information you have eaten away at several minutes worth of your call-center resources.
However, PetFoodDirect makes it a bit easier. It let’s customers fill out their order online without giving the website credit card information and then offers the option to have their customer service reps call the customer to finalize the order and collect just the credit card information. That is efficient and only takes a couple of minutes of call time!
What else have you tried in order to get more customers to complete their purchases?