Comments on: Have You Spring Cleaned Your Email Marketing Yet? http://www.grokdotcom.com/2009/04/20/have-your-spring-cleaned-your-email-marketing-yet/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sun, 22 Nov 2009 03:54:04 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: พระเครื่อง http://www.grokdotcom.com/2009/04/20/have-your-spring-cleaned-your-email-marketing-yet/comment-page-1/#comment-1204475 พระเครื่อง Wed, 28 Oct 2009 03:36:49 +0000 http://www.grokdotcom.com/?p=3673#comment-1204475 This is great. Thanks for posting. <a href="http://www.AmuletCenter.com" rel="nofollow">พระเครื่อง<a> This is great. Thanks for posting. พระเครื่อง

]]> By: Genetic http://www.grokdotcom.com/2009/04/20/have-your-spring-cleaned-your-email-marketing-yet/comment-page-1/#comment-1201326 Genetic Sat, 17 Oct 2009 01:31:18 +0000 http://www.grokdotcom.com/?p=3673#comment-1201326 Hello Bryan, It's usefule article. Hello Bryan,

It’s usefule article.

]]> By: fashionapparel http://www.grokdotcom.com/2009/04/20/have-your-spring-cleaned-your-email-marketing-yet/comment-page-1/#comment-1198867 fashionapparel Fri, 09 Oct 2009 04:27:42 +0000 http://www.grokdotcom.com/?p=3673#comment-1198867 I will segment my email list. thanks I will segment my email list.
thanks

]]> By: Promotional Merchandise http://www.grokdotcom.com/2009/04/20/have-your-spring-cleaned-your-email-marketing-yet/comment-page-1/#comment-1192493 Promotional Merchandise Sat, 12 Sep 2009 04:26:20 +0000 http://www.grokdotcom.com/?p=3673#comment-1192493 These are really great ideas for monitoring and ensuring your email marketing is doing what it should. Especially the comment on getting outside perspective. This doesn't necessarily mean you have to pay for the service, you can always ask impartial people to just give your opinion, of course the experts might have more informative hints. These are really great ideas for monitoring and ensuring your email marketing is doing what it should. Especially the comment on getting outside perspective. This doesn’t necessarily mean you have to pay for the service, you can always ask impartial people to just give your opinion, of course the experts might have more informative hints.

]]> By: Printable Scrapbook http://www.grokdotcom.com/2009/04/20/have-your-spring-cleaned-your-email-marketing-yet/comment-page-1/#comment-1178934 Printable Scrapbook Sun, 19 Jul 2009 02:49:08 +0000 http://www.grokdotcom.com/?p=3673#comment-1178934 6. Don’t send emails in the dark. Make sure your emails are being tracked by web analytics all the way through the conversion funnel and that you are making improvements and optimizing along the way. Good idea! 6. Don’t send emails in the dark. Make sure your emails are being tracked by web analytics all the way through the conversion funnel and that you are making improvements and optimizing along the way.

Good idea!

]]> By: Let’s Not Be This “Clear” With Our Email Marketing | FutureNow's GrokDotCom / Marketing Optimization Blog http://www.grokdotcom.com/2009/04/20/have-your-spring-cleaned-your-email-marketing-yet/comment-page-1/#comment-1161460 Let’s Not Be This “Clear” With Our Email Marketing | FutureNow's GrokDotCom / Marketing Optimization Blog Thu, 23 Apr 2009 12:11:14 +0000 http://www.grokdotcom.com/?p=3673#comment-1161460 [...] really needs to spring clean and segment their email lists better. Sending your pre-existing customers offers that are irrelevant is just like sending [...] [...] really needs to spring clean and segment their email lists better. Sending your pre-existing customers offers that are irrelevant is just like sending [...]

]]> By: Luis Rafael Burgos http://www.grokdotcom.com/2009/04/20/have-your-spring-cleaned-your-email-marketing-yet/comment-page-1/#comment-1161291 Luis Rafael Burgos Wed, 22 Apr 2009 15:52:43 +0000 http://www.grokdotcom.com/?p=3673#comment-1161291 I'm really getting on track with you, thank you for putting some focus on my clients works. I’m really getting on track with you, thank you for putting some focus on my clients works.

]]> By: 7 Tips For Improving Email Performance | Kikabink News http://www.grokdotcom.com/2009/04/20/have-your-spring-cleaned-your-email-marketing-yet/comment-page-1/#comment-1161243 7 Tips For Improving Email Performance | Kikabink News Wed, 22 Apr 2009 11:49:39 +0000 http://www.grokdotcom.com/?p=3673#comment-1161243 [...] Bryan Eisenberg, “Have You Spring Cleaned Your Email Marketing Yet?” GrokDotCom, April 2... Share and [...] [...] Bryan Eisenberg, “Have You Spring Cleaned Your Email Marketing Yet?” GrokDotCom, April 2… Share and [...]

]]> By: Sameer http://www.grokdotcom.com/2009/04/20/have-your-spring-cleaned-your-email-marketing-yet/comment-page-1/#comment-1161095 Sameer Tue, 21 Apr 2009 14:03:00 +0000 http://www.grokdotcom.com/?p=3673#comment-1161095 When talking in terms of site conversion it is important to segment the conversion based on channel performance. Not sure what percentage of proflowers high conversion comes from email. It will be interesting to see the segment distribution of the conversion rates of top 10 converting site. When talking in terms of site conversion it is important to segment the conversion based on channel performance. Not sure what percentage of proflowers high conversion comes from email. It will be interesting to see the segment distribution of the conversion rates of top 10 converting site.

]]> By: Depesh http://www.grokdotcom.com/2009/04/20/have-your-spring-cleaned-your-email-marketing-yet/comment-page-1/#comment-1161077 Depesh Tue, 21 Apr 2009 12:36:59 +0000 http://www.grokdotcom.com/?p=3673#comment-1161077 I'm giving a complete top-line opinion, without knowing too much about your product, market etc. but once a month for a enewsletter is good (assume it is FMCG) then have flexibility for targetted offers within that period... I think once a week is too much, considering your customers may also be receiving a number of other emails/offers so at minimum leave 2 weeks apart if possible unless you have something fantastic to talk about/sell then they'd forgive you for sending 2 emails within a week/2 weeks... I’m giving a complete top-line opinion, without knowing too much about your product, market etc. but once a month for a enewsletter is good (assume it is FMCG) then have flexibility for targetted offers within that period… I think once a week is too much, considering your customers may also be receiving a number of other emails/offers so at minimum leave 2 weeks apart if possible unless you have something fantastic to talk about/sell then they’d forgive you for sending 2 emails within a week/2 weeks…

]]> By: Audio Bible http://www.grokdotcom.com/2009/04/20/have-your-spring-cleaned-your-email-marketing-yet/comment-page-1/#comment-1161073 Audio Bible Tue, 21 Apr 2009 12:17:51 +0000 http://www.grokdotcom.com/?p=3673#comment-1161073 I have an email list of past subscribers and customers. Right now I email them about once a month with a promotion email and once a month with a request to get the past customers to review their purchase, (because I just added customer reviews and want to get as many as I can). How often should I be email my list but not spamming them? Is once a week to much? I do notice a good jump in orders and conversion rate when I email my list but I do not want to spam them. Any suggestions? I have an email list of past subscribers and customers. Right now I email them about once a month with a promotion email and once a month with a request to get the past customers to review their purchase, (because I just added customer reviews and want to get as many as I can).

How often should I be email my list but not spamming them? Is once a week to much? I do notice a good jump in orders and conversion rate when I email my list but I do not want to spam them.

Any suggestions?

]]> By: Depesh http://www.grokdotcom.com/2009/04/20/have-your-spring-cleaned-your-email-marketing-yet/comment-page-1/#comment-1161055 Depesh Tue, 21 Apr 2009 10:22:57 +0000 http://www.grokdotcom.com/?p=3673#comment-1161055 The http://www.proflower.com/ is currently down... too many hits??? The http://www.proflower.com/ is currently down… too many hits???

]]> By: Depesh http://www.grokdotcom.com/2009/04/20/have-your-spring-cleaned-your-email-marketing-yet/comment-page-1/#comment-1161054 Depesh Tue, 21 Apr 2009 10:17:48 +0000 http://www.grokdotcom.com/?p=3673#comment-1161054 This needs a lot of time and dedicated, unfortunately as with our situation, without a dedicated email person it's not easy to commit to. Some great tips nonetheless - even if you follow a few of them like segmenting your e-database and testing/optimising, you'll see a vast improvement (against if you're not doing that) This needs a lot of time and dedicated, unfortunately as with our situation, without a dedicated email person it’s not easy to commit to.

Some great tips nonetheless – even if you follow a few of them like segmenting your e-database and testing/optimising, you’ll see a vast improvement (against if you’re not doing that)

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