Comments on: Let’s Not Be This “Clear” With Our Email Marketing

By: Fix rrod

Fix rrod — Fri, 12 Mar 2010 13:59:58 +0000

Obviously, these names were somewhere in their data base. When we asked for the sort, we were told they didn’t have it. Apparently the the database designer failed to include a sort key for certain information (I bet he got paid anyway)

Or we were told is was too expensive to drill down into the data. No thought was given to the possible rewards, just the effort required to get there.

By: William Waites

William Waites — Tue, 23 Feb 2010 14:10:07 +0000

The irony of the last four comments is SNL material.

By: Designer

Designer — Tue, 23 Feb 2010 09:13:01 +0000

Email marketing is very useful, but I often receive many spam emails

By: نبض الخفوق

نبض الخفوق — Wed, 03 Feb 2010 14:10:32 +0000

Email marketing is very useful, but I often receive many spam emails.

By: عجائب

عجائب — Tue, 08 Dec 2009 13:40:27 +0000

Email marketing is very useful, but I often receive many spam emails.

By: Scrapbooking

Scrapbooking — Sun, 19 Jul 2009 03:07:36 +0000

Email marketing is very useful, but I often receive many spam emails.

By: Wiliam Waites

Wiliam Waites — Mon, 04 May 2009 13:54:26 +0000

I recall many years ago when I was working on the direct mail account of Sears. We wanted to be able to send mail (postal) to people with certain identifiable purchase patterns.

Or we were told is was too expensive to drill down into the data. No thought was given to the possible rewards, just the effort required to get there.

Of course, we know what happened to Sears.

By: Aaron

Aaron — Mon, 27 Apr 2009 17:17:14 +0000

It never ceases to amaze me when Bluefly (and Macy’s, Bloomingdales, Urban Outfitters etc etc) send me e-mails about their dress sales. It SEEMS like a no-brainer to scrub/segment your email list but so many are just too lazy to do it!

By: Ted s

Ted s — Thu, 23 Apr 2009 19:24:25 +0000

It amazes me how companies with rich databases continue to do this. I get emails from a number of companies I spend with asking me to join while others welcome me back as a loyal customer when I’ve never bought before.

As you said these feel spam like and really harm the harmony between the consumer and brand.

I know it’s a pain to have to segment when you don’t have it setup in the first place but hopefully we can begin to get the companies who we like to stop this practice.

By: Bryan Eisenberg

Bryan Eisenberg — Thu, 23 Apr 2009 14:20:33 +0000

Dan,

The thing is it isn’t even the first time I got this type of email from them.

Bryan

By: Dan Auns

Dan Auns — Thu, 23 Apr 2009 14:16:54 +0000

I find it odd; that a company that is the business of using unique biometric identifiers to fast lane airport security, and clearly (look at the “To: Bryan Eisenberg” in the header) has your first and last name in their database – overlooks it all and sends you a generic one size fits all mass email offer.