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Let’s Not Be This “Clear” With Our Email Marketing

Posted By Bryan Eisenberg On April 23, 2009 @ 8:11 am In Email Marketing | 11 Comments

[1]I am a big advocate for Clear [2]. if you haven’t heard of it before, Clear is a high-tech card that gives you access to express security lines at airports across the country. Instead of inching along through airport security, you fly through in mere minutes. When you travel for business and have to wait in long security lines the cost of clear is a no brainer.

As soon as Clear had a lane at the Delta Terminal at JFK, I signed up. I’ve told many people about the benefits of using the Clear card. In fact, I’ve already renewed my membership for a second time.  I am subscribed through 2013. Makes me wonder why do the keep emailing me over and over again to sign up for a trial membership? Oooooops!

[3]Clear really needs to spring clean and segment their email lists [4] better. Sending your pre-existing customers offers that are irrelevant is just like sending sp&m.

I do have a recommendation for them.  Why not send an email to their customers who renewed a special invitation code with a great deal they can pass along to their friends. If I had an offer like that I would gladly share it with you.

What do you think they could do better? Please share your ideas.

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URL to article: http://www.grokdotcom.com/2009/04/23/lets-not-be-this-clear-with-our-email-marketing/

URLs in this post:

[1] Image: http://www.grokdotcom.com/wp-content/uploads/2009/04/clear.jpg

[2] Clear: http://www.flyclear.com

[3] Image: http://www.grokdotcom.com/wp-content/uploads/2009/04/limited-time-offer_-six-month-trial-memberships1.jpg

[4] really needs to spring clean and segment their email lists: http://www.grokdotcom.com/2009/04/20/have-your-spring-cleaned-your-email-marketing-yet/

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