Here are the top 10 converting websites for March 2009*. These are based on Nielson Panel data and are calculated by toolbar user to final conversion. Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e., No. of unique customers/No. of unique visitors.
*Source: Nielsen Online / Marketing Charts
The online retail sector in general registered an encouraging increase in ecommerce activities in March 2009 compared to February 2009 (month over month) but down compared to March 2008 (year over year).
“Consumers who shopped online in March purchased nearly 12.0 percent more items compared to the previous month, while the average dollar value increased by more than 4.0 percent, suggesting that not only were consumers buying more items online, they were actually spending more money on average than they had just the month before.
Unsurprisingly, year-over-year retail metrics for March remain down across the board compared to March 2008. The average number of items per order, average order value and shopping cart conversion all fell significantly—8.1 percent, 6.3 percent and 3.4 percent respectively—compared to March 2008.“
Page Views Per Session 11.39
Average Time on Site (in seconds) 476.13
Average Items/Order 5.82
Average Order Value $143.93
Shopping Cart Conversion Rate 34.52%
Shopping Cart Abandonment 65.48%
Coremetrics LIVEmark leverages aggregate performance data across more than 300 participating brands to deliver over 35 benchmark metrics addressing performance indicators such as campaign and channel effectiveness, site stickiness and conversion rates.