Comments on: Top 10 Online Retailers by Conversion Rate: March 2009

By: Local Advertising

Local Advertising — Sat, 19 Sep 2009 11:31:56 +0000

I checked the first two sites they all have very high page rankings which I guess is part of the reason the people are getting there in the first place, of course the conversion rate to customers must mean good product or service.

By: Search Local Companies

Search Local Companies — Fri, 11 Sep 2009 12:17:26 +0000

Schwans definitely have a great ratio. It seems hard to believe from 55 hits, 50 customers. Excellent stuff no doubt they want to retain that number 1 spot.
Henal

By: Storbyferie Prag

Storbyferie Prag — Fri, 04 Sep 2009 07:15:40 +0000

I agree with Larry.

You can get a lot of “browser”-traffic (from e.g. social websites) – but what you want is the searcher/buyer-traffic (from the search engines).

By: Scrapbooking

Scrapbooking — Sun, 19 Jul 2009 03:10:14 +0000

1. Schwan’s 50.5

Conversion Rate more than 50%, it is too crazy, my site is less than 1%.

By: How Many Potential Buyers Are Visiting Your Website? | FutureNow's GrokDotCom / Marketing Optimization Blog

Sun, 14 Jun 2009 10:42:24 +0000

[...] example, if you look at the top converting retail websites, one of the key reasons they have such high conversion rates (way above 3%) is their intense focus [...]

By: remino » Top 10 Retail Web Sites (converion rate): März 2009

remino » Top 10 Retail Web Sites (converion rate): März 2009 — Thu, 04 Jun 2009 14:40:26 +0000

[...] Top 10 Online Retailers by Conversion Rate: March 2009 [...]

By: judy

judy — Mon, 01 Jun 2009 19:59:53 +0000

what do you mean by “toolbar”?

i am familiar with Nielsen Online’s tracking products and there is no use of a toolbar.

By: Larry

Larry — Tue, 05 May 2009 00:45:22 +0000

Conversion is not just about traffic it is about qualified traffic which is accurate optimization

By: Sarah Clachar

Sarah Clachar — Mon, 04 May 2009 16:35:37 +0000

Ditto to Ryan and Kevin’s responses to Chris’s remarks. If your conversion rate is low, you certainly want to focus first on content and website usability sticking points and how to improve conversion rates for existing traffic. However, it’s also worth looking closer at your traffic and trying to discern whether this is actually qualified traffic for your website. Perhaps you need to develop some other strategies to drive traffic that’s more interested in buying.

Also, interesting on the shopping cart note. – how many of these turn into phone call orders and the person was really just researching but not ready to buy online? Successful still perhaps despite shopping cart abandonment?

By: Ryan Christopherson

Ryan Christopherson — Wed, 29 Apr 2009 22:00:53 +0000

Actually, I believe as traffic increases, you actually see a downgrade in conversion rate. That’s because most traffic generation brings more, but lower quality, traffic. Anyone that scoffs at these conversion rates probably doesn’t have much experience selling online. They are AMAZING. I would kill for a conversion rate in the neighborhood of what those sites are getting. Almost unbelievable, actually…!

By: JF

JF — Tue, 28 Apr 2009 21:57:00 +0000

Josh : Out of all visitors who placed items in their shopping carts, this is the percentage that went on to place an order.

By: Chris "Cartel" English

Chris "Cartel" English — Mon, 27 Apr 2009 16:30:04 +0000

@Kevin
Didn’t really look at it that way. You definitely have a point.

By: Kevin Butler

Kevin Butler — Mon, 27 Apr 2009 16:16:21 +0000

@ Chris – I’d actually argue the exact opposite of what you are saying. If it was only about driving traffic, I’m sure you’d see other bigger names/companies with larger budgets on Bryan’s list. To me, it seems these companies are focusing on improving the conversion rates of their existing traffic. If you have a 2% conversion rate and you double your traffic, chances are your sales will increase, but you’ll still be converting (approx) 2%.

By: Josh

Josh — Sat, 25 Apr 2009 02:40:15 +0000

50% conversion? 50% of ALL visitors? Or 50% of people who enter the shopping cart? How is that big “The Apprentice” banner helping Schwan’s convert?

By: Audio Bible

Audio Bible — Fri, 24 Apr 2009 16:16:25 +0000

One thing I like is to look at how other websites that are successful are doing things. Layout, design, etc….

By: krishna

krishna — Fri, 24 Apr 2009 13:52:03 +0000

Good to see that despite the recession some companies can keep up 50% Conversions…
These days hardly we can see websites with more than 15-20% conversion rate

By: Chris "Cartel" English

Chris "Cartel" English — Fri, 24 Apr 2009 11:57:48 +0000

Well i’ve read that the standard conversion rate for an average retailer is only 2%.

So it seems to be about increasing traffic to increase the odds of a purchase.

By: Karim

Karim — Fri, 24 Apr 2009 10:32:44 +0000

Interesting to see such a low shopping cart conversion rate. I’ve experienced similar rates with very complex financial investment products. You’d expect a much higher conversion rate for these types of products.