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Monday, Apr. 27, 2009 at 8:11 am

Book Publishing 2.0 + A New York City Giveaway

By Bryan Eisenberg
April 27th, 2009

While compiling (many) posts into a book is a common enough practice these days, how many people systematically plan out their blogging to optimize the construction and marketability of their book?

How many people craft different blog posts tackling the same subject from different angles and designed to appeal to different Temperaments?

How many people publish their nonfiction/business book in mind with a firm understanding of what they want the book to accomplish for them, what a book reasonably can accomplish, and what it takes to make that happen?

The simple truth is that it’s incredibly unlikely for authors to make money on their non-fiction book, but fairly common for authors to make money because of their book – IF they intelligently market their book.

Seth Godin recently wrote about Blogs, books, and the irony of short, saying essentially that business book should contain more than could be conveyed in a few blog posts, while the market essentially demands that authors be able to summarize their book within the space of a blog post.  Seth then ends the post, saying:

“This is irony (we say we want long and deep and rich but we also insist that it be condensed to a sentence) so it’s not clear what you should do about it as a marketer, other than to accept that it’s going on.”

Well, if you’d like a detailed answer to what you should do to market your book and develop a content strategy to leverage your unique views, I can think of no better authority on the subject than my friend and book marketing genius, Michael Drew.  Michael’s currently running 50 for 50 in putting his client’s books onto the New York Times Best Seller list.  And his answers on how to plan the content, writing, and marketing of a book in this brave new-media world are available through his Book Publishing 2.0 class.  The next one will be held in New York City, May 8th-10th.

Mike has given me 5 free tickets to giveaway. If you can be or are going to be in New York City those days, just comment below and we’ll pick 5 people to attend this amazing course for free.

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Comments (28)

  1. Sounds good to me. =)

  2. This man is a legendary. I would love to see him.

  3. Our company NCSA is launching a new book “Athletes Wanted” this summer aimed to help student athletes maximize their scholarship and life potential. I would love to attend the conference!

  4. “Kiss Your Dentist Goodbye” is a book to empower patients so they can avoid dental treatments! Using a natural sweetener called xylitol and a selection of well known mouth rinses anyone can avoid cavities and most dental treatments! This is a book for people who want to avoid spending money at the dentist: help me get it out there please!

  5. Interesting split between your post and the comments you’re getting. The post seems to be about designing your book so that it lends itself to great content-based strategies. The conference seems to be about that + the actual strategies themselves. It looks like most people so far are looking for marketing strategies, as in “I have a preexisting book, tell me how to market it.”

    I’m exploring a few topics for a 3rd book. My first two sell fairly well (not NYT best-sellers by any stretch), but are in a fairly small niche and I’m looking to branch out. Would love to attend the conference.

  6. Interesting post – I’m not sure I’m convinced on the need to tailor blog post to the different temperments. But, I like the idea that we should begin every project with the end in mind and keep that goal in focus throughout the project. I would love to learn more about Michael Drew’s approach to writing a NY Times Best Seller. Thanks for your consideration and generosity!

  7. I sell over 200 copies of my non-fiction eBook through my Website each month, and do not use social media at all (no time). Perhaps I’m missing a huge market, and will look into it – the problem is, who is going to do it?
    I understand that to Blog, Twitter, FaceBook, U-tube et al consume time faster than politicians consume money, and that takes some beating!

  8. Thanks for sharing this interesting question of brevity vs. depth. I am surprised no one else has commented on the “bog” typo in your first paragraph on Godin.

    I’m missing the conference dates this time around, but would love to be kept in the running for your next NYC giveaway! Thanks.

  9. Ross Cohen,

    If your interested in attending Book Publishing 2.0 with your ticket comped please email me at michael@promoteabook.com or call me at my office 512-858-0040.

    Thanks again,

    Michael R. Drew

  10. Sometimes it’s not just about brevity versus depth. Sometimes brevity is depth. My feeling about a lot of books (particularly business books) is that they could be condensed into a long essay…but they create extra content, thus diluting (and sometimes confusing) their message, to justify their price tag. Of course, no one would admit thinking more pages equals more value, but I think psychologically, that’s just how we’re wired to think. I mean, you don’t see many 20-page hardbound essays selling for $15, do you?

    Am near NYC and would love an opportunity to attend the conference.

  11. Parki,

    Please email me at michael@promoteabook.com for information about attending the event.

    Thanks again,

    Michael R. Drew
    Promote A Book Inc.
    512-858-0040

  12. Interesting.Perfect timing! I am currently writing a book and I am in the planning stages of a website/blog designed to aid in the writing as well as marketing of the book. I would love to attend your course to ensure that I am going in the right direction with my current project.

  13. Sounds like a phenomenal opportunity!

  14. [...] Book Publishing 2.0 &#43 A New York City Giveaway | FutureNow’s … [...]

  15. Good Post –How many people publish their nonfiction/business book in mind with a firm understanding of what they want the book to accomplish for them, what a book reasonably can accomplish, and what it takes to make that happen?

  16. Interesting article.

    I am sure you can do what Michael Drew is doing for a lot of other markets.

  17. Will Mike be having another Book publishing class? I have looked at the info you supply here and I have a friend who should definitely take part as the information they already have in their book is very useful to many but they lack the necessary skills to continue. With Mikes success rate I think he just could be the answer!
    Henal

  18. 50 50 is a very good ratio for ending up as a best seller!!! No wonder the classes Mike has are so popular. Are there required topics that are better options for books or is it more about the way you write?

  19. wow
    that sounds good
    I would love to attend your course to make sure that I am going in the right direction with my current project.

  20. oh no. im too late.can i get a chance next year?

  21. Sounds great, I wish I could of made it, would of helped me on a number of projects.

  22. Sounds great, I wish I could of made it, would of helped me on a number of projects.

  23. Sounds great, I wish I could of made it, would of helped me on a number of projects.

  24. Sounds great, I wish I could of made it, would of helped me on a number of projects

  25. Sounds like a great workshop! Wish I was in NY :( You make some really great points about marketing–I look forward to future posts. Thanks!

  26. Sounds like a great class. I couldn’t agree more with Seth Godin’s comment about having rich content but also being able to consolidate it into one sentence. Twitter has definitely helped us all get better at it though!

  27. I second what plenty of people have already stated in this post. It would have been great to attend this particular meeting on marketing your books. I have a few books that I want to market on my own.

  28. Its always good to have focus and goals, so that you stive to achieve them, whether its an ebook or a website.

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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