How many people craft different blog posts tackling the same subject from different angles and designed to appeal to different Temperaments?
How many people publish their nonfiction/business book in mind with a firm understanding of what they want the book to accomplish for them, what a book reasonably can accomplish, and what it takes to make that happen?
The simple truth is that it’s incredibly unlikely for authors to make money on their non-fiction book, but fairly common for authors to make money because of their book – IF they intelligently market their book.
Seth Godin recently wrote about Blogs, books, and the irony of short, saying essentially that business book should contain more than could be conveyed in a few blog posts, while the market essentially demands that authors be able to summarize their book within the space of a blog post. Seth then ends the post, saying:
“This is irony (we say we want long and deep and rich but we also insist that it be condensed to a sentence) so it’s not clear what you should do about it as a marketer, other than to accept that it’s going on.”
Well, if you’d like a detailed answer to what you should do to market your book and develop a content strategy to leverage your unique views, I can think of no better authority on the subject than my friend and book marketing genius, Michael Drew. Michael’s currently running 50 for 50 in putting his client’s books onto the New York Times Best Seller list. And his answers on how to plan the content, writing, and marketing of a book in this brave new-media world are available through his Book Publishing 2.0 class. The next one will be held in New York City, May 8th-10th.
Mike has given me 5 free tickets to giveaway. If you can be or are going to be in New York City those days, just comment below and we’ll pick 5 people to attend this amazing course for free.