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FutureNow Post
Tuesday, May. 5, 2009 at 2:12 pm

Google Analytics & OnTarget

By Jeffrey Eisenberg
May 5th, 2009

We’re working on completely rewriting the content on our website but several people noticed this and have asked about the new OnTarget(TM) for Google Analytics. OnTarget is now using Google Analytics’ Data Export API.

Here are other apps besides OnTarget that are using Google Analytics’ Data Export API.

Here is OnTarget for Google Analytics:

OnTarget provides full optimization, testing, and improvement cycle recommendations on how to improve goals online and increase conversions from marketing campaigns. Clients determine how many resources can be devoted towards optimization each month. FutureNow’s analysts deliver a to-do list of suggested improvements matched to client goals via the OnTarget interface. These changes are tracked using Google Analytics and the impact is fed directly into the next round of ensuing recommendation.

We’ll be announcing lots of cool new features and soon you’ll see specialized OnTarget for Retail and OnTarget for Lead Geneartion products. Just stay tuned…same bat time..same bat channel.

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Comments (44)

  1. What will the specialized products mean for existing clients?

  2. None. Existing clients are already being treated this way. The purpose of this is simply to simplify the product offering.

  3. Have you ever set up Google Website Optimizer in a Yahoo store?

    Were you successful?

    Thanks.

  4. Setting up GWO consists simply of adding some javascript tags to the target pages — There’s nothing “special” about yahoo stores which makes them any easier or harder to set up GWO than any other site.

    The issue, as always, is knowing the right stuff to test, and combining that with enough experience with optimization to know how to construct the experiment properly with GWO.

  5. This new tool from google sounds like it could be really good for us, plus its free

  6. On target looks like a really good compliment for Google Analytics. They work perfectly.

  7. Any tool which can help me with web analytics is appreciated.

    Looking forward to it…

  8. I think definitely ontarget will met the requirement in analyzing the web site..

  9. There are plenty of features in Analytics that I haven’t even touch yet, information overload

  10. I use Google Analytics in my site but have good another analytic program.

  11. To meet the requirement in analyzing the web site is being OnTarget
    Good article
    thanks for sharing

  12. These tools are so critical for a good SEO campaign.

  13. I use analytics on all my sites, definitely recommend them.

  14. I use Google Analytics in my site but have good another analytic program.

  15. I had heard of OnTarget but hadn’t read up on them – thanks for the insight.

  16. This new tool from google sounds like it could be really good for us, plus its free

  17. Setting up GWO consists simply of adding some javascript tags to the target pages — There’s nothing “special” about yahoo stores which makes them any easier or harder to set up GWO than any other site.
    The issue, as always, is knowing the right stuff to test, and combining that with enough experience with optimization to know how to construct the experiment properly with GWO.

  18. And I thought I found the Google Analytics panel very complicated. I once tried setting up a nice lead generation campaign on Analytics……thank God it didn’t go live. Might have lost my shirt and my pants!!

  19. Thanks for introducing Ontarget to us. I prefer PPV advertising though. Its a lot cheaper.

  20. Google Analytics + OnTarget = Brilliant!!!!

    Analytics has very cool and user-friendly features.

    Thanks for the news Jeff!!!

  21. I thought there are too many features to use in Google Analytics and some features I never have touched them which include OnTarget.

  22. I hope this new features can bring many goodness for the webmaster plus it is free anyway.

  23. Could anyone tell me how can i get the “On Target” ? Thanks anyway for the post.

  24. There’s nothing “special” about yahoo stores which makes them any easier or harder to set up GWO than any other site.I thought I found the Google Analytics panel very complicated. I once tried setting up a nice lead generation campaign on Analytics.Thank you so mcuh.

  25. Personally dont like GA, its not 100% reliable, doesnt show all the traffic.

  26. It will be good as long as it will be for free.

  27. Its free and it will stay free, in my opinion. Why don´t use ist??

  28. I like your stuff very much!

  29. @ Advertise

    What is not to like about GA? I mean it is not perfect but I sure think it is far superior to anything else out right now when you look at the big picture.

  30. I like this article
    Thanks you

  31. “The purpose of this On target is simply to simplify the product offering.”….. How it works?,

  32. I use analytics to help me study my traffic

  33. Nice information. On target looks like really good compliment for Google Analytics.

  34. analytics is the best way to see traffic and visitors

  35. Google Analytics Data Export API is cool and It’s quite easy to implement. I was unaware of One Target and thanks for letting me know about it.

  36. This is such a great resource that you are providing and you give it away for free. I love seeing websites that understand

    the value of providing a quality resource for free. It?s the old what goes around comes around routine.

  37. The thing is, google analytics does not have categories, for me it is very difficult to organize all my websites when I have more than 90 of them. I wish google analytics had this function…

  38. Helal olsun valla ne güzel yazmış yaaa tebrikler

    10.Sınıf Coğrafya Kitabı Cevapları

    10.Sınıf Coğrafya Kitabı Cevapları

  39. The great factor is On Target traffic.

  40. I use analytics to help me study and analysis keyword for the best traffic

  41. I’m looking for a good and reliable company that does Analytics in Singapore. Can anyone here recommend?

  42. @Incorporation Singapore: If you go to http://www.google.com/intl/en/analytics/partners.html and filter by Asia/Pac and Singapore, there are 3 Google Analytics Certified Partners listed there.

  43. Google analytics is best tracking tools but your given link for the apps going on Not Found.

  44. @Yatra flights – see if this link is contains the information you had in mind.

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Jeffrey Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark. You can friend him on Facebook.

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