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Google Analytics & OnTarget
We’re working on completely rewriting the content on our website but several people noticed this and have asked about the new OnTarget(TM) for Google Analytics. OnTarget is now using Google Analytics’ Data Export API.
Here are other apps besides OnTarget that are using Google Analytics’ Data Export API.
Here is OnTarget for Google Analytics:
OnTarget provides full optimization, testing, and improvement cycle recommendations on how to improve goals online and increase conversions from marketing campaigns. Clients determine how many resources can be devoted towards optimization each month. FutureNow’s analysts deliver a to-do list of suggested improvements matched to client goals via the OnTarget interface. These changes are tracked using Google Analytics and the impact is fed directly into the next round of ensuing recommendation.
We’ll be announcing lots of cool new features and soon you’ll see specialized OnTarget for Retail and OnTarget for Lead Geneartion products. Just stay tuned…same bat time..same bat channel.
About the author
Jeffrey Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark. You can friend him on Facebook.
More articles from Jeffrey Eisenberg
- Nobody wants to read your sh**!September 21st, 2009
- Redesign? Ask The Right Questions!September 18th, 2009
- Cross-post: How to Improve a Product Page, Part 1September 15th, 2009
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- Capterra: The Conference Sept 13-15, Wash., DC
- "Recession Marketing: From Pre-click to Post-click" (webinar) Sept 16, 12pm EDT / 9am PDT
- "Securing the Sale: Turn Your Site's Browsers Into Buyers" (webinar) Sept 17, 2pm EDT / 11am PDT
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Oct 13-16, Googleplex California - eMetrics Marketing Optimization Summit Oct 19-23, Wash., DC
May 5th, 2009
2:38 pm
What will the specialized products mean for existing clients?
May 5th, 2009
2:46 pm
None. Existing clients are already being treated this way. The purpose of this is simply to simplify the product offering.
May 7th, 2009
9:32 pm
Have you ever set up Google Website Optimizer in a Yahoo store?
Were you successful?
Thanks.
May 7th, 2009
10:58 pm
Setting up GWO consists simply of adding some javascript tags to the target pages — There’s nothing “special” about yahoo stores which makes them any easier or harder to set up GWO than any other site.
The issue, as always, is knowing the right stuff to test, and combining that with enough experience with optimization to know how to construct the experiment properly with GWO.
June 19th, 2009
10:41 am
This new tool from google sounds like it could be really good for us, plus its free
July 1st, 2009
12:26 pm
On target looks like a really good compliment for Google Analytics. They work perfectly.
September 8th, 2009
3:17 am
Any tool which can help me with web analytics is appreciated.
Looking forward to it…
September 24th, 2009
8:01 am
I think definitely ontarget will met the requirement in analyzing the web site..
October 5th, 2009
9:43 am
There are plenty of features in Analytics that I haven’t even touch yet, information overload
October 9th, 2009
12:30 am
I use Google Analytics in my site but have good another analytic program.
October 19th, 2009
10:56 am
To meet the requirement in analyzing the web site is being OnTarget
Good article
thanks for sharing
October 30th, 2009
5:09 pm
These tools are so critical for a good SEO campaign.
October 30th, 2009
6:46 pm
I use analytics on all my sites, definitely recommend them.
October 31st, 2009
11:36 pm
I use Google Analytics in my site but have good another analytic program.
November 2nd, 2009
4:50 pm
I had heard of OnTarget but hadn’t read up on them – thanks for the insight.
December 9th, 2009
8:24 pm
This new tool from google sounds like it could be really good for us, plus its free
December 11th, 2009
9:51 am
Setting up GWO consists simply of adding some javascript tags to the target pages — There’s nothing “special” about yahoo stores which makes them any easier or harder to set up GWO than any other site.
The issue, as always, is knowing the right stuff to test, and combining that with enough experience with optimization to know how to construct the experiment properly with GWO.
December 11th, 2009
6:02 pm
thanks you!! very muchh!
December 11th, 2009
9:43 pm
And I thought I found the Google Analytics panel very complicated. I once tried setting up a nice lead generation campaign on Analytics……thank God it didn’t go live. Might have lost my shirt and my pants!!
December 12th, 2009
10:51 pm
Thanks for introducing Ontarget to us. I prefer PPV advertising though. Its a lot cheaper.
December 25th, 2009
4:57 pm
Google Analytics + OnTarget = Brilliant!!!!
Analytics has very cool and user-friendly features.
Thanks for the news Jeff!!!
December 26th, 2009
7:37 pm
I thought there are too many features to use in Google Analytics and some features I never have touched them which include OnTarget.
January 21st, 2010
10:42 am
I hope this new features can bring many goodness for the webmaster plus it is free anyway.
January 22nd, 2010
3:22 am
Could anyone tell me how can i get the “On Target” ? Thanks anyway for the post.
February 4th, 2010
8:11 am
There’s nothing “special” about yahoo stores which makes them any easier or harder to set up GWO than any other site.I thought I found the Google Analytics panel very complicated. I once tried setting up a nice lead generation campaign on Analytics.Thank you so mcuh.
February 10th, 2010
9:50 am
Personally dont like GA, its not 100% reliable, doesnt show all the traffic.
February 12th, 2010
3:10 pm
It will be good as long as it will be for free.
February 15th, 2010
8:26 am
Its free and it will stay free, in my opinion. Why don´t use ist??
February 27th, 2010
9:22 pm
I like your stuff very much!
March 21st, 2010
2:30 am
@ Advertise
What is not to like about GA? I mean it is not perfect but I sure think it is far superior to anything else out right now when you look at the big picture.