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What Are Your Obsessions?
Posted By Jeffrey Eisenberg On May 11, 2009 @ 8:48 am In Accountable Marketing,Improving Conversion,Website Optimization | 19 Comments
” At a fulfillment center recently, one of our Kaizen (continual improvement ) experts asked me, “I’m in favor of a clean fulfillment center, but why are you cleaning? Why don’t you eliminate the source of dirt?” I felt like the Karate Kid.“
Amazon’s obsession with continual improvement has permeated their culture and made them a great company.
Here are just a few dangerous obsessions holding back  many of our readers from more success:
What are your company’s obsessions? Are they useful or harmful?
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2009/05/11/what-are-your-obsessions/
URLs in this post:
 Image: http://www.grokdotcom.com/wp-content/uploads/2009/05/brooksgroupba-150x150.jpg
 GigaOm: http://gigaom.com/2009/05/09/why-jeff-bezos-is-obsessed-with-waste/
 letter to shareholders: http://sec.gov/Archives/edgar/data/1018724/000119312509081096/dex991.htm
 continual improvement: http://www.grokdotcom.com/2009/03/19/the-stages-of-becoming-an-optimization-culture/
 holding back: http://www.grokdotcom.com/2009/01/26/5-reasons-competitors-may-be-doing-better-than-you/
 Data collection obsession: http://www.emarketer.com/Article.aspx?R=1007076
 Keyword obsession: http://www.grokdotcom.com/2008/12/12/1-pay-per-click-marketing-lie/
 Short copy obsession: http://www.grokdotcom.com/2009/04/13/how-to-think-about-long-vs-short-copy/
 Search Engine obsession: http://www.grokdotcom.com/2009/04/14/dirty-diapers-shame-and-web-analytics/
 unrealistic expectations of success: http://www.grokdotcom.com/2008/11/10/realistic-expectations-for-conversion-rate-optimization/
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