Comments on: Conversion Makeover: LandsEnd.com – Part 2

By: Henry

Henry — Mon, 19 Oct 2009 14:46:53 +0000

good article
i think i really learn sth from it
It is gonna work for those who deal with their business

By: ortlieb

ortlieb — Mon, 05 Oct 2009 09:02:44 +0000

great post. I wish we could find more posts like this often. Great job

By: Polo shirts

Polo shirts — Fri, 03 Jul 2009 11:23:38 +0000

Loved your article! can we share it

By: Keith W.

Keith W. — Mon, 18 May 2009 18:00:06 +0000

Great article and interesting tool for the heat maps!

By: Emmanuel

Emmanuel — Mon, 18 May 2009 16:07:04 +0000

Point: If you buy PPC ads, keep in mind that a percentage of clicks always come from researchers and competitors, who have absolutely no interest in buying your stuff.

What percentage might this be? maybe 10%. anyone know?

By: Bryan Eisenberg

Bryan Eisenberg — Mon, 18 May 2009 10:01:16 +0000

John,

I don’t think so. They were already looking at some variations of this page to test soon.

By: John : Site Doublers

John : Site Doublers — Mon, 18 May 2009 00:12:14 +0000

Good article, Bryan. I feel like you’re right here with me talking through the Lands End site.

I wonder if they’ve got carried away with technology like the ‘Virtual Model’ stuff and forgotten some of the basics. Like the tiny ‘add to bag’ button below the fold.

By: Ratenkauf

Ratenkauf — Sun, 17 May 2009 22:04:44 +0000

Got here b/c of a link from a German blog that focuses on inproving conversion rates. Awesome article, I’ll definately keep it in mind. Love the AdWords ad though, they’re letting you know what to expect and don’t focus on price (so sick of it by now..)

By: Popkorn

Popkorn — Sat, 16 May 2009 19:36:38 +0000

“polo shirts” search phrase is genderless, you can’t know whether prospect is men or women. what style of landing page do you recommend in that case? a gender switch page or a mixed product list?

By: Diane

Diane — Fri, 15 May 2009 13:36:25 +0000

Another awesome post! Thanks so much.

By: JF

JF — Thu, 14 May 2009 14:37:15 +0000

Thank you Brian and your team for this thorough analysis. A lot of people can learn from you and improve their business. Keep on the very good work !

By: Anne Andreassen

Anne Andreassen — Wed, 13 May 2009 21:15:01 +0000

I am the online marketing manager for one of Norway’s largest websites, FINN.no. Currently we work with PPC and other online advertising initiatives to strenghten our sub-brand FINN reise (our travel section) – http://www.finn.no/reise. We have certain landing pages where I’d welcome advise on improving landing page conversion rates. E.g. to increase hotel/flight/charter comparison searches on http://www.finn.no/finn/travel/destination/search/?location=oslo&targetForward=travel&logFreetext=true and flight comparison searches on http://www.finn.no/finn/travel/air/search
I hope this could be an interesting case to have a look at for you and I’d be prepared to have it published for teaching purposes.