What Would Online Retailing Look Like in the Offline World

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Thursday, May. 21, 2009 at 10:51 am

By Jeff Sexton

May 21st, 2009

In my last post, I made use of a brick and mortar analogy to the current online behavior of some e-commerce Websites, and even recommended the use of those analogies when analyzing online persuasion strategies.

And since at least a few readers responded positively to the idea, I thought I’d share one of Get Elastic’s videos dramatizing exactly one of those analogies, as well as sharing a link to their whole series.

So welcome to The Crazy, Messed-up World of E-commerce!

And if you haven’t already bookmarked Get Elastic’s blog, go ahead and do that now.

In Customer Experience, Customer Focus, Customer Insight, Improving Conversion, Online Persuasion, Usability, Website Optimization, e-commerce, humor, psychology

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Comments (5)

What Would Online Retailing Look Like in the Offline World - News: Everything-e
May 21st, 2009
11:06 am

[...] What Would Online Retailing Look Like in the Offline World Click here to view the embedded video. [...]
Byron Woodson
May 21st, 2009
5:31 pm

I actually read this article by Malcolm Gladwell (tipping point) about the over-hyped transformation of e-retail

http://www.gladwell.com
/1999/1999_12_06_a_clicks.htm
Mike
May 25th, 2009
2:10 am

People like to shop on internet the same or similar way as in the off-line shops. Why? Because there are used to shop this way.
Henry
October 19th, 2009
10:32 am

Nice post
thanks for the sharing
“What Would Online Retailing Look Like in the Offline World”is really a good topic
Law Firm Websites
October 28th, 2009
6:31 pm

Hilarious, thanks Jeff