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Thursday, May. 21, 2009 at 10:51 am

What Would Online Retailing Look Like in the Offline World

By Jeff Sexton
May 21st, 2009
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In my last post, I made use of a brick and mortar analogy to the current online behavior of some e-commerce Websites, and even recommended the use of those analogies when analyzing online persuasion strategies.

And since at least a few readers responded positively to the idea, I thought I’d share one of Get Elastic’s videosĀ  dramatizing exactly one of those analogies, as well as sharing a link to their whole series.

So welcome to The Crazy, Messed-up World of E-commerce!

And if you haven’t already bookmarked Get Elastic’s blog, go ahead and do that now.

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Comments (7)

  1. [...] What Would Online Retailing Look Like in the Offline World Click here to view the embedded video. [...]

  2. I actually read this article by Malcolm Gladwell (tipping point) about the over-hyped transformation of e-retail

    http://www.gladwell.com
    /1999/1999_12_06_a_clicks.htm

  3. People like to shop on internet the same or similar way as in the off-line shops. Why? Because there are used to shop this way.

  4. Nice post
    thanks for the sharing
    “What Would Online Retailing Look Like in the Offline World”is really a good topic

  5. Hilarious, thanks Jeff :)

  6. Love the video Jeff you really have a talent there. Are you sure blogging in the right niche for you haha? Just kidding man…

  7. Great example of how different online shopping is from traditional brick and mortar stores. Much easier to “walk away”.

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Jeff is a Persuasion Architect, Web copywriter, blogger, and instructor of FutureNow's Persuasive Online Copywriting workshop. Follow Jeff Sexton on twitter

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