Comments on: Optimizing Website & Landing Page Copy – A 10 Step Process

By: Bed and Breakfast salisbury

Bed and Breakfast salisbury — Sat, 24 Oct 2009 13:40:31 +0000

I think this is a spot on article. You so often see people talking about how good they are and what they have achieved when you should be explaining what you are going to be doing for your readers, visitors clients etc.

thanks

By: Henry

Henry — Mon, 19 Oct 2009 14:13:13 +0000

this is really a good article
and the above advice is useful.
In my opinion,establishing Trust and Credibility are the key point!

By: oxford ms hotels

oxford ms hotels — Tue, 22 Sep 2009 20:26:55 +0000

These are some great tips, I will definitely need to use this on my site

By: Dieta para Emagrecer

Dieta para Emagrecer — Sat, 15 Aug 2009 11:42:31 +0000

Landing pages are too much important and do need more atention. I´ve set up nice calls action buttons in my landing pages and it works perfectly! My conversion rates are much higher.

By: Kruse Internet Services

Kruse Internet Services — Thu, 06 Aug 2009 07:22:46 +0000

Er, this wewe tool, I entered several phrases, including one nonsense phrase as my company name that doesn’t appear on my site anywhere, and the wewe tool results were the same. Every time. Funny, that. Is it just a psychological thing to make you think more about what you write?

By: Chris

Chris — Wed, 29 Jul 2009 16:04:19 +0000

I think one thing that gets overlooked is the first mental image. alot of copywriters downplay and say its all the words but what if…you improve the design and the mental image..one would suspect increase in conversions. i know alot of times my first impression has a lasting affect

By: Buyers Guide

Buyers Guide — Sat, 04 Jul 2009 07:13:41 +0000

Nice tips.The most important point is ‘Have you established Trust & Credibility?’.This is the key

By: 10 Steps to Optimizing Web Content and Landing Page Copy « Search Engine Optimization Eblog

Wed, 17 Jun 2009 19:16:28 +0000

[...] Optimizing Website and Landing Page Copy – A 10 Step Process, a blog article by Michael Eisenberg, a copywriting veteran who is the co-founder of FutureNow. He [...]

By: Blogzwonull Links der Woche: Lesenswertes der KW21 bis KW24/2009 » BlogZwoNull

Mon, 15 Jun 2009 04:50:11 +0000

[...] Optimizing Website & Landing Page Copy – A 10 Step Process [Grokdotcom] [...]

By: MattCoops

MattCoops — Tue, 09 Jun 2009 01:43:06 +0000

Landing pages sometimes are over-optimized and the content is over-sold. A landing page should give just enough info for the user to be compelled to read deeper into the website.

By: Web Design Pro

Web Design Pro — Wed, 03 Jun 2009 11:46:15 +0000

Thanks for all that interesting insights and information. Never though about some of the mentioned ideas.

By: Web Analytics Posts Round up May 30 | Web Analytics Blog | Web Analytics Articles

Sat, 30 May 2009 19:43:55 +0000

[...] Optimizing Website and Landing Page Copy [...]

By: Jonathan

Jonathan — Fri, 29 May 2009 16:35:58 +0000

If you are interested in web optimization, there is a free site for uploading videos ads for your business,they also have image uploads if you are not yet up to videos. The more sites you can link to the greater your market will be. They have a free link exchange as well.

By: The 10 Steps to Optimising Landing Page Copy « :: Will Scully-Power :: The Datarati :: Data, Analytics & Optimisation in the World of Advertising!

Thu, 28 May 2009 00:27:41 +0000

[...] http://www.grokdotcom.com/2009/05/22/optimizing-website-landing-page-copy/ 0 Comments No Comments so far Leave a comment RSS feed for comments on this post. TrackBack [...]

By: ¤ 10 étapes pour optimiser votre site et vos landing pages | Marketing On The Beach

Wed, 27 May 2009 14:41:36 +0000

[...] la web content strategy ou stratégie de contenu. Le sujet suivant est la traduction d’un article de Bryan Eisenberg traitant de ce thème sur le site de [...]

By: Rob Willox

Rob Willox — Wed, 27 May 2009 08:27:18 +0000

SEO and WSO (Web Site Optimisation) are two sides of the same coin. Success of a page or site is dependent on both.

SEO seeks to maximise visitor numbers and WSO seeks to convert these visitors to paying customers.

SEO is the starting point of the process as the ‘best’ optimised page will never convert if no one visits.

Good SEO considers WSO from the outset and when visitors start to arrive analyses, monitors behaviour and tests the content and layout for maximum conversion.

Almost all of the above 10 points should be at the heart of good SEO practice.

By: PB

PB — Wed, 27 May 2009 07:57:04 +0000

[...] Optimizing Website & Landing Page Copy – A 10 Step Process (via grokdotcom.com) – This has a video presentation on it and it is only viewable until June 3rd. The article also lists the 10 step process. It is a good process to step through when optimizing your eCommerce site landing pages or product pages. [...]

By: sinus infection symptoms

sinus infection symptoms — Wed, 27 May 2009 04:06:55 +0000

Very nice presentation Bryan. These are some great areas to focus on while working toward increased conversion rates. Thanks for the great information.

By: Eden

Eden — Tue, 26 May 2009 18:38:42 +0000

Thanks Bryan! I guess I misunderstood – that link compares flash to static pictures. I was looking for something that compared copy (words) to static pictures…

By: Doug Wick

Doug Wick — Tue, 26 May 2009 12:23:07 +0000

Got it to work. My brower doesn’t display anything, so I couldn’t get the video to work. The instructions(If you are having problems displaying the video in your browser
click here to Play Now.)worked. Didn’t see them there before. Thank you!

By: Bryan Eisenberg

Bryan Eisenberg — Tue, 26 May 2009 09:59:24 +0000

@Doug Please try it again. It appears to be working.

@Eden you can find the link embedded in step 9 of the post.

By: Eden

Eden — Tue, 26 May 2009 02:00:08 +0000

In the video you mention testing conversion rates for copy vs. pictures. Can you cite specific references relating to b2c e-commerce? Thanks!

By: Doug Wick

Doug Wick — Mon, 25 May 2009 22:57:19 +0000

Did you say it was free? I couldn’t access it without signing up. What gives, bait and switch here?

By: Nazar

Nazar — Mon, 25 May 2009 15:43:58 +0000

Thanks for sharing.

I think conversion is the “new SEO”.

By: Mike

Mike — Mon, 25 May 2009 06:01:54 +0000

Brilliant resume of fundamental steps to improve website conversions. Very important is to be relevant, speak your visitors language and state the value of the website from the visitors point of view.