Comments on: Top 10 Online Retailers by Conversion Rate: April 2009

By: Aariz

Aariz — Fri, 20 Nov 2009 08:06:23 +0000

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By: Jermey Bradley

Jermey Bradley — Sun, 01 Nov 2009 14:00:39 +0000

Some striking and interesting results. I’d be interested to see what the results look like after the next financial year.

By: Data Matrix Generator

Data Matrix Generator — Thu, 29 Oct 2009 19:12:49 +0000

This is extremely interesting. Finally I get some numbers what is normal in e-commerce.

“Cart Abandonment Rate” is dramatic

By: Henry

Henry — Sun, 18 Oct 2009 09:16:21 +0000

That is a wonderful list.
But i have never thought some of them would be in this list>

By: james_homeshopping

james_homeshopping — Tue, 13 Oct 2009 07:31:23 +0000

came across this post through a Google search. I was trying to find any stats on conversion rates for retailers targeting the over 50s market either in the US or UK/europe. Can anyone point me to the right direction? Thanks

By: Local Online Advertising

Local Online Advertising — Sun, 20 Sep 2009 09:16:26 +0000

Promotional Merchandise I checked the poll for May myself it did show Schwans at number 1. I wonder is there any info on why there was such a drop? Did Pro Flowers do something that we all should know about to move up two spots and what happened to FTD?

By: Promotional Merchandise

Promotional Merchandise — Sat, 12 Sep 2009 03:35:19 +0000

I saw a another post where Schwans had topped the polls. I can’t find it now but I would be interested to see if this was before or after this poll in April?

By: Køleskab

Køleskab — Tue, 25 Aug 2009 09:17:35 +0000

Funny enough – no one is known to me (and probably most other people in Denmark).

By: debt leads company

debt leads company — Tue, 11 Aug 2009 19:21:15 +0000

I think the nature of the flower industry is more standard to go online and ordering this we see two in this list but nevertheless, pretty impressive numbers.

By: ecommerce software

ecommerce software — Tue, 11 Aug 2009 19:13:01 +0000

I was just looking at vitacost.com, everything looks really bunched together and seems a little clotted to have such a high conversion rate. Nevertheless, each product has tons of info which may really help the conversion process.

By: Terry Green

Terry Green — Sun, 19 Jul 2009 15:39:00 +0000

An unexpected bunch this lot (pun unintended), my conclusion would be that flower retailers are less prone to people using their site for purely informational reasons, and then heading off somewhere else to buy the item, which would explain why ProFlowers is so far ahead.

By: Guide2carehomes

Guide2carehomes — Fri, 10 Jul 2009 15:15:58 +0000

Amazing how ugly sites like http://www.drsfostersmith.com work so well. I’d personally hit the back button when I saw that colour scheme, as it looks like an amateur site and not the kind I’d trust with a transaction.. yet its converting well. Do yo think its converting well in spite of its colour scheme?

By: Blossom

Blossom — Fri, 10 Jul 2009 11:25:36 +0000

Pro Flowers has done it again.Last time it was 38.6, now its 42.Good going.

By: Origami Money Flowers

Origami Money Flowers — Wed, 08 Jul 2009 00:50:08 +0000

I’ve visited ProFlowers and completely stunned by their web page design which I think contributes to the high conversion rate you mentioned. Their services must be reliable and fast to achieve that kind of figures.

By: Afacerile online cu cea mai mare rata de conversie din lume « CFerseta’s Blog

Mon, 06 Jul 2009 19:44:37 +0000

[...] Afacerile online cu cea mai mare rata de conversie din lume iulie 6, 2009 Posted by cferseta in internet. Tags: e-commerce, rate conversie online, rate de conversie, rate de conversie pe internet trackback Un link foarte interesant, apropo de rate de conversie. Aici [...]

By: Buyers Guide

Buyers Guide — Sat, 04 Jul 2009 07:05:15 +0000

Last month it was Schwan’s i think .The had ha major trip this month.

By: SEO

SEO — Thu, 02 Jul 2009 05:41:00 +0000

[EDIT] I visited their website just to find out what they are up to.Well no doubt they have good conversion rate.See the website layout it so simple and user friendly and very compact and well organized.
The potential buyers have every details the need to know about at their landing page.

By: SEO

SEO — Thu, 02 Jul 2009 05:37:25 +0000

Thats amazing.Pro flower has quite high conversion rate.Good..

By: Stephen Paylor

Stephen Paylor — Sun, 28 Jun 2009 15:34:34 +0000

Thanks for the report, none of these retailers were expected by myself to be honest. Do you offer any conclusion?

By: What does an A/B test look like, anyway?

What does an A/B test look like, anyway? — Wed, 17 Jun 2009 16:04:45 +0000

[...] to Neilsen data shown at GrokDotCom shares Nielsen data every month, showing the top converting websites. Amazingly, online flower and gift retailer ProFlowers converts a whopping 43% of its visitors to [...]

By: Bejan

Bejan — Tue, 16 Jun 2009 02:46:44 +0000

I don’t believe this information from FireClick. Good effort. However, defective. Beware.

By: Billy Shih

Billy Shih — Mon, 15 Jun 2009 18:27:16 +0000

While this does have some use for comparison sake, I’d caution others from comparing their conversion rates to these companies. Every company has their own audience and different ways to drive traffic to their site. It’s tough to say if Proflowers has a great SEM program, retention program, website, or a number of other factors. I could get a good conversion rate by spending a ton on really high converting keywords and putting an amazing offer on my site, but my ROI could be horrible.

A low conversion rate doesn’t mean a site is underperforming. 30-40% conversion rates might be the norm for some industries, but for most, I would argue, it isn’t feasible in the long term.

By: sinus infection symptoms

sinus infection symptoms — Sun, 07 Jun 2009 15:48:38 +0000

High conversion rates like these are certainly impacted by return customers who intend to purchase.

By: Property Man

Property Man — Sun, 07 Jun 2009 15:48:31 +0000

I’m somewhat surprised to see an online vitamin store pushing out flower shops for spot #2! I see little reason why the flower shops should ever be anything other than the top of the list. Afterall, who goes online looking for flowers with no intent to buy them? =)

By: Guy

Guy — Sat, 06 Jun 2009 14:51:11 +0000

Really interesting numbers there. Why do we get so obsessed with the 1% conversion number that is constantly bandied around. Ok with absolutley no knowledge of CRO we might start around that number, but surely no matter what market we are in we need to be aiming for conversion rated of between 5% – 10%.