SEO Blogger Lisa Barone recently posted “Google Openly Profiles SEOs As Criminals” and for many who do not follow the industry so closely, the main point of this post may be missed. What is the point?
Don’t do Search Engine Optimization!
At SMX last week Google’s Matt Cutts, basically explained that “Google does profile SEOs. They’re identified as “high risk” and so are all of their associated projects.”
This wouldn’t be the first time Matt’s comments are a pre-cursor of Google cleaning up their index and rankings. Will this be the next Google Florida type update coming?
Lisa starts her post asking if we can stop talking about nofollow and PageRank sculpting; might that just be one of Google’s SEO profiling techniques?
Google publishes a set of suggested Webmaster guidelines to help Google find, index, and rank your site. No where on there do you see any talk of “nofollow” attributes or PageRank scultping. Has this been a trojan horse that many SEO’s have tried to leverage?
Google views Search Engine Optimization as dangerous, because in many cases it is used to manipulate relevancy of their results. Does that mean there aren’t some things you can and should do to make your content easier to find and index – absolutely you should. Should they be the things that Google specifies in their guidelines – maybe. Should you be very conscious of all your SEO tactics – without a doubt!
We know Google is considering new signals to make search relevant.
I’ve always said SEO shouldn’t be an acronym for Search Engine Optimization (because now if you optimize for search engines you may be profiled as dangerous), but for Searcher Experience Optimization. I recommend that you do great marketing primarily. Then focus on making sure you publish the best content for the person doing a search. When that person has a list of options to choose from in their search engine results page, your content provides them with the best experience.
Is Google likely to find you and your Search Engine Optimization activities criminal? We’ll find out if you are exiled from their listings soon.