1. TweetVP – In 140 characters or less, tell me the value of doing business with you. What makes you different than your competitor? This is like writing your Unique Value Proposition or Unique Campaign Proposition, but you are limited to the number of characters, as if you were going to post it on Twitter. If you do a good job of this you could lower your bounce rates by putting this on every landing page.
2. 25 Interesting things about you – You may have seen this pass along on Facebook as people started to list the 25 interesting things about themselves. Do the same thing for your business and have several people involved in your business do the same. Then find the most interesting ones and use them on your About Us page. This will enhance your credibility by adding transparency into your company.
Good Luck! Feel free to share your results with us.