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Thursday, Jun. 18, 2009 at 6:41 am

Conversion Rate Exercise: Why Should I Do Business With You?

By Bryan Eisenberg
June 18th, 2009

Today I’d like to give you 2 exercises that will help your visitors get a better sense of why they should be doing business with you.

1. TweetVP – In 140 characters or less, tell me the value of doing business with you. What makes you different than your competitor? This is like writing your Unique Value Proposition or Unique Campaign Proposition, but you are limited to the number of characters, as if you were going to post it on Twitter. If you do a good job of this you could lower your bounce rates by putting this on every landing page.

2. 25 Interesting things about you – You may have seen this pass along on Facebook as people started to list the 25 interesting things about themselves. Do the same thing for your business and have several people involved in your business do the same. Then find the most interesting ones and use them on your About Us page. This will enhance your credibility by adding transparency into your company.

Good Luck! Feel free to share your results with us.

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Comments (31)

  1. I especially like your first suggestion of a TwUVP – a twelevator pitch if you will.

  2. [...] Conversion Rate Exercise: Why Should I Do Business With You? [...]

  3. A twelevator speech, really like that suggestion.

  4. great idea! I wrote one for myself and posted it on my website, facebook, twitter, etc. Thanks!

  5. No mater what you do to aid conversion it will always be mainly down to quality traffic and adding value.

  6. Great little exercises, Bryan– excellent translation of important principles for the TWacebook age.

    What other exercises, principles can you think of that suggest themselves or evolved directly from social media metaphors? There’s a great framework there for making what’s “old” “NEW” again.

  7. Twitter = the new elevator speech :-)

  8. I heard this before, 140 characters (or was it 160, whichever is the length of SMS) is the typical attention span of an adult before they lose interest in an idea. I like the idea of defining why to use your company in 140 or less, great exercise!

  9. I think its a wonderful article.. I sure would try it.. thanks

  10. [...] short post – Conversion Rate Exercise: Why Should I Do Business With You? – on the Marketing Optimization Blog puts forward a couple of good ideas inspired by social [...]

  11. Twitter can be a great marketing strategy that extends your value proposition. Often times, many Twitter users find it difficult to deliver outstanding value in 140 characters or less. I’d suggest doing your homework and thinking twice about the value of each word. Great excercise!

  12. Great exercise, indeed.

    Bryan invited me to ask you all to vote on my 5 TweetVP options. Please visit BetterPhoto.com and my Twitter page at http://twitter.com/betterphotojim Reply or retweet to vote. Thanks!

  13. [...] June 18th, I posted a conversion rate exercise on this blog. Two simple exercises to help others understand why they should do business with you. [...]

  14. Ah I should be so lucky to have 140 words. I’m doing a radio campaign for The Brain Audit and they want the message in 10 words. Or fewer. :)

  15. Yeah, I’m late to the party :-) .

    Twelevator pitch! LOOOOVE it!

  16. [...] last conversion rate exercise asked you to perform several very simple exercises to answer the question for your visitor: why she [...]

  17. [...] last conversion rate exercise asked you to perform several very simple exercises to answer the question for your visitor: why she [...]

  18. [...] last conversion rate exercise asked you to perform several very simple exercises to answer the question for your visitor: why she [...]

  19. Promote your business, build your brand, announce a new service How you use your domain name is up to you. Get started, I can help. (under 140 chars.)

  20. This is really useful exercise.
    nice post
    i think these suggestions is gonna work for us.

  21. Nice posting, thanks for this information

  22. Thank you for sharing this great idea with us….

  23. Thanks for this reminder, that’s really efficient once you get this done ;)

  24. And that is the answer, I would really do that to increase my conversions.

  25. Very very interesting ! It’s so different, thx.

  26. Great idea! Thx :)

  27. This sounds like a job interview.

  28. About us page I do not have one I will create

  29. The TweetVP advice is really good. I will keep that in mind once I launch my new website. You really have to know what your potential web visitors are thinking of and looking for. You should also let them know that it is your site that they should be thinking of and looking for.

  30. Did anyone have success with the 2 exercises.

  31. Great exercises, but I’m having a really hard time comming up with 25 interesting facts about our company? Can anyone give me some inspiration on what these facts could be?

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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