Comments on: The Shopping Cart: How to Answer the 5 Unanswered Customer Questions http://www.grokdotcom.com/2009/06/22/the-shopping-cart-how-to-answer-the-5-unanswered-customer-questions/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 21 Nov 2009 23:38:51 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Domas http://www.grokdotcom.com/2009/06/22/the-shopping-cart-how-to-answer-the-5-unanswered-customer-questions/comment-page-1/#comment-1206920 Domas Fri, 06 Nov 2009 20:59:55 +0000 http://www.grokdotcom.com/?p=4485#comment-1206920 poemorella.. I visited your link, but I think this report is not very punctual. poemorella.. I visited your link, but I think this report is not very punctual.

]]> By: Henry http://www.grokdotcom.com/2009/06/22/the-shopping-cart-how-to-answer-the-5-unanswered-customer-questions/comment-page-1/#comment-1201722 Henry Sun, 18 Oct 2009 07:31:12 +0000 http://www.grokdotcom.com/?p=4485#comment-1201722 This article is informative i like it. In my opinion,the shopping cart is one of the most important areas for a business to focus on. Thanks for the sharing This article is informative
i like it.
In my opinion,the shopping cart is one of the most important areas for a business to focus on.
Thanks for the sharing

]]> By: 购物车：如何回答5个未答复用户的问题 | 互联网的那点事 http://www.grokdotcom.com/2009/06/22/the-shopping-cart-how-to-answer-the-5-unanswered-customer-questions/comment-page-1/#comment-1188004 购物车：如何回答5个未答复用户的问题 | 互联网的那点事 Tue, 25 Aug 2009 13:14:43 +0000 http://www.grokdotcom.com/?p=4485#comment-1188004 [...] 原文标题：The Shopping Cart: How to Answer the 5 Unanswered Customer Questions [...] [...] 原文标题：The Shopping Cart: How to Answer the 5 Unanswered Customer Questions [...]

]]> By: poemorella http://www.grokdotcom.com/2009/06/22/the-shopping-cart-how-to-answer-the-5-unanswered-customer-questions/comment-page-1/#comment-1178804 poemorella Fri, 17 Jul 2009 20:52:41 +0000 http://www.grokdotcom.com/?p=4485#comment-1178804 If someone need the Ecommerce Checkout Report I found it also here: http://www.scribd.com/doc/335164/Ecommerce-Checkout-Report If someone need the Ecommerce Checkout Report I found it also here: http://www.scribd.com/doc/335164/Ecommerce-Checkout-Report

]]> By: Dallas SEO http://www.grokdotcom.com/2009/06/22/the-shopping-cart-how-to-answer-the-5-unanswered-customer-questions/comment-page-1/#comment-1176311 Dallas SEO Thu, 02 Jul 2009 16:26:45 +0000 http://www.grokdotcom.com/?p=4485#comment-1176311 Great thoughts. Site conversion strategy can be as complicated as SEO and can REALLY improve your bottom line. Traffic without conversion is a waste. I always have my clients install a Trust Badge above the fold, at the middle of the page, and especially in the checkout process. This site: http://tr.im/hAbw gives you three kinds of trust badges and has a code that you can install on your checkout page that will show a "walk on" video of a woman telling customers why the site is secure. Verisign and some other companies are charging people a couple of grand for a security badge and PCI Scanning. You can get the same thing (actually a lot better) for $50-60 month. Great thoughts. Site conversion strategy can be as complicated as SEO and can REALLY improve your bottom line. Traffic without conversion is a waste. I always have my clients install a Trust Badge above the fold, at the middle of the page, and especially in the checkout process. This site: http://tr.im/hAbw gives you three kinds of trust badges and has a code that you can install on your checkout page that will show a “walk on” video of a woman telling customers why the site is secure. Verisign and some other companies are charging people a couple of grand for a security badge and PCI Scanning. You can get the same thing (actually a lot better) for $50-60 month.

]]> By: Shopping Cart Abandonment Woes - News: Everything-e http://www.grokdotcom.com/2009/06/22/the-shopping-cart-how-to-answer-the-5-unanswered-customer-questions/comment-page-1/#comment-1176061 Shopping Cart Abandonment Woes - News: Everything-e Wed, 01 Jul 2009 13:40:31 +0000 http://www.grokdotcom.com/?p=4485#comment-1176061 [...] week, Brendan tackled how to answer the 5 unanswered questions customers face in the shopping cart (other than shipping costs). According to a recent study by PayPal and comScore, 45% of US online [...] [...] week, Brendan tackled how to answer the 5 unanswered questions customers face in the shopping cart (other than shipping costs). According to a recent study by PayPal and comScore, 45% of US online [...]

]]> By: Shopping Cart Abandonment Woes | FutureNow's GrokDotCom / Marketing Optimization Blog http://www.grokdotcom.com/2009/06/22/the-shopping-cart-how-to-answer-the-5-unanswered-customer-questions/comment-page-1/#comment-1176059 Shopping Cart Abandonment Woes | FutureNow's GrokDotCom / Marketing Optimization Blog Wed, 01 Jul 2009 13:32:47 +0000 http://www.grokdotcom.com/?p=4485#comment-1176059 [...] week, Brendan tackled how to answer the 5 unanswered questions customers face in the shopping cart (other than shipping costs). According to a recent study by PayPal and comScore, 45% of US online [...] [...] week, Brendan tackled how to answer the 5 unanswered questions customers face in the shopping cart (other than shipping costs). According to a recent study by PayPal and comScore, 45% of US online [...]

]]> By: eCommerce Weekly Roundup Volume 1 Issue 9 | dustinfisher.com http://www.grokdotcom.com/2009/06/22/the-shopping-cart-how-to-answer-the-5-unanswered-customer-questions/comment-page-1/#comment-1175690 eCommerce Weekly Roundup Volume 1 Issue 9 | dustinfisher.com Mon, 29 Jun 2009 15:45:32 +0000 http://www.grokdotcom.com/?p=4485#comment-1175690 [...] The Shopping Cart: How to Answer the 5 Unanswered Customer Questions (via grokdotcom.com) – Here are 5 areas your site should answer that customers look for before buying. [...] [...] The Shopping Cart: How to Answer the 5 Unanswered Customer Questions (via grokdotcom.com) – Here are 5 areas your site should answer that customers look for before buying. [...]

]]> By: Women Scarf Shop UK http://www.grokdotcom.com/2009/06/22/the-shopping-cart-how-to-answer-the-5-unanswered-customer-questions/comment-page-1/#comment-1175662 Women Scarf Shop UK Mon, 29 Jun 2009 10:39:48 +0000 http://www.grokdotcom.com/?p=4485#comment-1175662 Thanks for heads up. Thanks for Audio Bible too for sharing results. I would also try to test these. Thanks for heads up. Thanks for Audio Bible too for sharing results. I would also try to test these.

]]> By: Does your checkout process deal with shoppers' concerns? | E-Commerce Blog http://www.grokdotcom.com/2009/06/22/the-shopping-cart-how-to-answer-the-5-unanswered-customer-questions/comment-page-1/#comment-1174732 Does your checkout process deal with shoppers' concerns? | E-Commerce Blog Wed, 24 Jun 2009 19:34:42 +0000 http://www.grokdotcom.com/?p=4485#comment-1174732 [...] been reading an article by Brendan Regan on the FutureNow blog, in which he looks at five questions that customers may have in their minds [...] [...] been reading an article by Brendan Regan on the FutureNow blog, in which he looks at five questions that customers may have in their minds [...]

]]> By: Questions to Answer For Customers When You Build an Online Store — Create A Website http://www.grokdotcom.com/2009/06/22/the-shopping-cart-how-to-answer-the-5-unanswered-customer-questions/comment-page-1/#comment-1174568 Questions to Answer For Customers When You Build an Online Store — Create A Website Tue, 23 Jun 2009 22:20:27 +0000 http://www.grokdotcom.com/?p=4485#comment-1174568 [...] The Shopping Cart: How to Answer the 5 Unanswered Customer Questions [...] [...] The Shopping Cart: How to Answer the 5 Unanswered Customer Questions [...]

]]> By: Brendan Regan http://www.grokdotcom.com/2009/06/22/the-shopping-cart-how-to-answer-the-5-unanswered-customer-questions/comment-page-1/#comment-1174548 Brendan Regan Tue, 23 Jun 2009 20:15:28 +0000 http://www.grokdotcom.com/?p=4485#comment-1174548 @Joe & @Curtis: My "B minus" grade was given from a customer perspective as opposed to a Persuasion Analyst perspective. The page that all the screenshots came from (Billing page) was extremely strong and gets an "A" grade, but earlier pages in the checkout process presented, IMO, way too many cross-sell offers, 3rd party offers, etc. It got distracting. I liked that I could "guest purchase," but I just felt like they were throwing too many offers my way while I had "tunnel vision" towards checkout. @Joe & @Curtis: My “B minus” grade was given from a customer perspective as opposed to a Persuasion Analyst perspective. The page that all the screenshots came from (Billing page) was extremely strong and gets an “A” grade, but earlier pages in the checkout process presented, IMO, way too many cross-sell offers, 3rd party offers, etc. It got distracting. I liked that I could “guest purchase,” but I just felt like they were throwing too many offers my way while I had “tunnel vision” towards checkout.

]]> By: Nick Stamoulis http://www.grokdotcom.com/2009/06/22/the-shopping-cart-how-to-answer-the-5-unanswered-customer-questions/comment-page-1/#comment-1174485 Nick Stamoulis Tue, 23 Jun 2009 13:32:13 +0000 http://www.grokdotcom.com/?p=4485#comment-1174485 I think the shopping cart is one of the most important areas for a business to focus. If a visitor has made it into their they are really ready to buy so make it smooth. I think the shopping cart is one of the most important areas for a business to focus. If a visitor has made it into their they are really ready to buy so make it smooth.

]]> By: PetsRight http://www.grokdotcom.com/2009/06/22/the-shopping-cart-how-to-answer-the-5-unanswered-customer-questions/comment-page-1/#comment-1174371 PetsRight Mon, 22 Jun 2009 20:59:23 +0000 http://www.grokdotcom.com/?p=4485#comment-1174371 info@petsright.com info@petsright.com

]]> By: Audio Bible http://www.grokdotcom.com/2009/06/22/the-shopping-cart-how-to-answer-the-5-unanswered-customer-questions/comment-page-1/#comment-1174357 Audio Bible Mon, 22 Jun 2009 19:40:07 +0000 http://www.grokdotcom.com/?p=4485#comment-1174357 @ PetRight at what email address? @ PetRight at what email address?

]]> By: PetsRight http://www.grokdotcom.com/2009/06/22/the-shopping-cart-how-to-answer-the-5-unanswered-customer-questions/comment-page-1/#comment-1174356 PetsRight Mon, 22 Jun 2009 19:33:57 +0000 http://www.grokdotcom.com/?p=4485#comment-1174356 Audio Bible, is it possible for me to get a copy of that report as well? Audio Bible, is it possible for me to get a copy of that report as well?

]]> By: PetsRight http://www.grokdotcom.com/2009/06/22/the-shopping-cart-how-to-answer-the-5-unanswered-customer-questions/comment-page-1/#comment-1174355 PetsRight Mon, 22 Jun 2009 19:33:20 +0000 http://www.grokdotcom.com/?p=4485#comment-1174355 "PUT YOUR TRUST BADGES ABOVE THE FOLD" I never quite understood why people put this info at the bottom anyway. A lot of "large" sites do this as well. “PUT YOUR TRUST BADGES ABOVE THE FOLD”

I never quite understood why people put this info at the bottom anyway. A lot of “large” sites do this as well.

]]> By: Curtis R. Curtis http://www.grokdotcom.com/2009/06/22/the-shopping-cart-how-to-answer-the-5-unanswered-customer-questions/comment-page-1/#comment-1174330 Curtis R. Curtis Mon, 22 Jun 2009 16:37:15 +0000 http://www.grokdotcom.com/?p=4485#comment-1174330 Nice tight list. As someone who has been building shopping carts and doing Ecommerce for many years, you would think that most now get this ..but they do not. Since the article is about these 5 funny though you gave them a B- as they met the criteria. One last thing, SEO Ranking really hit the target, PUT YOUR TRUST BADGES ABOVE THE FOLD (sorry for the caps but people persist on putting them at the bottom or below the fold). Nice tight list. As someone who has been building shopping carts and doing Ecommerce for many years, you would think that most now get this ..but they do not. Since the article is about these 5 funny though you gave them a B- as they met the criteria.

One last thing, SEO Ranking really hit the target, PUT YOUR TRUST BADGES ABOVE THE FOLD (sorry for the caps but people persist on putting them at the bottom or below the fold).

]]> By: Joe http://www.grokdotcom.com/2009/06/22/the-shopping-cart-how-to-answer-the-5-unanswered-customer-questions/comment-page-1/#comment-1174321 Joe Mon, 22 Jun 2009 16:12:40 +0000 http://www.grokdotcom.com/?p=4485#comment-1174321 I think I recognize that shopping cart, if I'm guessing correctly I find it interesting that you gave this shopping cart a "B-"considering this website is consistently in the top three top conversion rates every month (especially in February & May, it's two biggest holidays fall on those months) What could they have done better to increase the grade? I think I recognize that shopping cart, if I’m guessing correctly I find it interesting that you gave this shopping cart a “B-”considering this website is consistently in the top three top conversion rates every month (especially in February & May, it’s two biggest holidays fall on those months)
What could they have done better to increase the grade?

]]> By: Pat | West Florida Components http://www.grokdotcom.com/2009/06/22/the-shopping-cart-how-to-answer-the-5-unanswered-customer-questions/comment-page-1/#comment-1174319 Pat | West Florida Components Mon, 22 Jun 2009 16:01:35 +0000 http://www.grokdotcom.com/?p=4485#comment-1174319 @ Audio Bible - thank you! I received the report. @ Audio Bible – thank you! I received the report.

]]> By: Bryan Eisenberg http://www.grokdotcom.com/2009/06/22/the-shopping-cart-how-to-answer-the-5-unanswered-customer-questions/comment-page-1/#comment-1174317 Bryan Eisenberg Mon, 22 Jun 2009 15:54:28 +0000 http://www.grokdotcom.com/?p=4485#comment-1174317 Ricardo, I published my thoughts on this a while ago with the post 'Why Must I 'Register" Before Checkout? - http://tr.im/plaK . Thanks, Bryan Ricardo,

I published my thoughts on this a while ago with the post ‘Why Must I ‘Register” Before Checkout? – http://tr.im/plaK .

Thanks,
Bryan

]]> By: Ricardo Dacosta http://www.grokdotcom.com/2009/06/22/the-shopping-cart-how-to-answer-the-5-unanswered-customer-questions/comment-page-1/#comment-1174311 Ricardo Dacosta Mon, 22 Jun 2009 15:28:17 +0000 http://www.grokdotcom.com/?p=4485#comment-1174311 Brian, I would love to hear your perspective on having customers buy with or without creating an account. Brian, I would love to hear your perspective on having customers buy with or without creating an account.

]]> By: Audio Bible http://www.grokdotcom.com/2009/06/22/the-shopping-cart-how-to-answer-the-5-unanswered-customer-questions/comment-page-1/#comment-1174310 Audio Bible Mon, 22 Jun 2009 15:22:39 +0000 http://www.grokdotcom.com/?p=4485#comment-1174310 @Pat I actually found the soft copy of the report. I emailed you a copy to the support email address at your business. The report is about 1 to 2 years old. But I thought there was some useful information in the report. Now you can easily test with Google. Originally it was here, http://www.elasticpath.com/ecommerce-checkout-report @Pat I actually found the soft copy of the report. I emailed you a copy to the support email address at your business. The report is about 1 to 2 years old. But I thought there was some useful information in the report. Now you can easily test with Google.

Originally it was here, http://www.elasticpath.com/ecommerce-checkout-report

]]> By: SEO Ranking http://www.grokdotcom.com/2009/06/22/the-shopping-cart-how-to-answer-the-5-unanswered-customer-questions/comment-page-1/#comment-1174309 SEO Ranking Mon, 22 Jun 2009 15:21:12 +0000 http://www.grokdotcom.com/?p=4485#comment-1174309 If you're wondering where to start your testing with these items, I highly recommend improving the "safe and secure" step. By simply moving a security badge (Verisign or otherwise) above the fold you can increase your completion percentage by several percentage points -- nothing to sneeze at. If you’re wondering where to start your testing with these items, I highly recommend improving the “safe and secure” step. By simply moving a security badge (Verisign or otherwise) above the fold you can increase your completion percentage by several percentage points — nothing to sneeze at.

]]> By: Pat | West Florida Components http://www.grokdotcom.com/2009/06/22/the-shopping-cart-how-to-answer-the-5-unanswered-customer-questions/comment-page-1/#comment-1174307 Pat | West Florida Components Mon, 22 Jun 2009 15:03:48 +0000 http://www.grokdotcom.com/?p=4485#comment-1174307 @ Audio Bible - sorry, my quote didn't show up. I was specifically asking about removing the review order page from your shopping cart process. Where did you read that? Has it improved your conversions? @ Audio Bible – sorry, my quote didn’t show up. I was specifically asking about removing the review order page from your shopping cart process.

Where did you read that? Has it improved your conversions?

]]>