Comments (13)

1. Web Media Daily – July 1, 2009 | Reinventing Yourself...
   July 1st, 2009
   10:36 am

   [...] Shopping Cart Abandonment Woes …Conversion Rate Marketing [...]

2. prince2 training
   July 1st, 2009
   11:04 am

   Very good list of things to bear in mind. We are just in the process of developing our online payment (shopping cart) systems, since we are new to this, it is inevitable that we will be making mistakes. Your stats will help us reduce the chances of making mistakes. Thanks.

3. Emily Long
   July 1st, 2009
   3:30 pm

   Great post – really like the idea of saving carts for 30 days so items are still in there when they return. The idea of “re-shopping” must plague most men! I’ve expanded on the first four reasons shoppers abandon carts a bit more in a similar blog post: http://www.smbmarketingautomation.com/blog/2009/06/how-much-money-are-you-losing-when-a-shopper-abandons-thier-cart/

4. Mark
   July 1st, 2009
   11:31 pm

   I think the whole issue of abandoned carts is a bit of “furphy” and we should all stop obsessing about it.

   These days many people go shopping online much the same way as they go shopping in the real world.

   IE: To look, to research, try things on, kick tyres etc etc. Women especially do this. A female cleint cheerfully told me the other day that she regularly loads up her cart with things she has no intention of buying.

   She is in effect doing what many women always do when they go shopping – undertaking it as a form of entertainment and social or recreational activity.

   Now, before I get accussed of being too sexist here, perhaps some insight from Michelle Miller of Holly Buchanan might be needed if their listening.

   In any event, what I’m saying here is that abandoning the cart is not the issue. Putting things in a cart should not be taken as any sort of intention to buy.

   Even abandoning the early stages of a checkout may not be an intention to buy.

   In designing and testing our carts we should be looking to determine where “window shopping” turns into a real intention to buy and then what stops the real buyer from completing the purchase.

5. lovephileo3
   July 2nd, 2009
   10:51 am

   Saving carts is really a “must”. Most shoppers today were being practical, they need time to think before spending their money. Great offers and security to shoppers gave the edge for marketing.

6. Blogzwonull Links der Woche: Lesenswertes der KW25 bis KW27/2009 » BlogZwoNull
   July 6th, 2009
   12:17 pm

   [...] Shopping Cart Abandonment Woes [Grokdotcom] [...]

7. pat
   July 6th, 2009
   1:54 pm

   Brian, it’s not always that shipping costs are too high – it’s that the costs are hidden until well into the check-out process. I object to giving personal information, sometimes even a credit card, before the costs are revealed. When I encounter such a cart, I abandon the sale before reaching the shipping cost point. A site that allows me to see shipping costs before beginning the order will get my business. If the cost varies by distance, then have function that allows one to enter the ZIP code.

8. g
   July 7th, 2009
   1:24 pm

   Pat (above) is absolutely right. I always abandon my cart when a site requires my credit card and address information prior to revealing the full cost of the transaction. I was burned once, after spending so much time filling out all the necessary credit card requirements, my address and shipping address info, and even the wording on my gift card FIRST only to find out at the end that the site required not only shipping, but hefty service and handling charges too. Of course, not only did I abandon my cart, but I went away mad, vowing NEVER to go back to their site again. Now, every site I go to, I want to see a full cost summary FIRST before I have to enter ANY information. If this is not allowed, I always move on, even if I love the site’s products.

9. WingsDove
   July 7th, 2009
   10:39 pm

   I not only design and develop ecommerce web sites, I also do most of my shopping online, even buying some groceries from Amazon! I constantly watch the checkout process and how painless it often is with the sites that do it right, such as Amazon.

   Getting surprised by high shipping fees at the end of the process is a sure way to abandon an online transaction.

   Having to provide too much information about myself is another way I leave. I like a a quick and relatively painless way to shop and try to convince my clients of the importance of this.

   There is always another ecommerce web site selling something similar.

   Keep up the excellent research – I love it!!

10. Süper Forum
    October 15th, 2009
    4:39 pm

    very good

11. Henry
    October 17th, 2009
    9:12 am

    this is an incredible article.
    it is insightful,
    In my opinion,great offers and security to shoppers gave the edge for marketing.

12. หางาน
    November 15th, 2009
    5:30 am

    The most important thing that I decide to abandon my chopping cart is the credit card requirements from the untrusted website.

13. Internet Marketing Expert
    November 17th, 2009
    2:22 pm

    Great Post! I think free shipping is certainly a must. I am surprised to see that 25% of shoppers abandoned because they couldn’t find a preferred pay option. That should be fixed immediately with changing to another payment merchant.

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