Too many marketers think that great marketing comes from that “fabulous” idea or from the next shiny new object that captures people’s attention. The truth is, occasionally it does happen. However, just as Thomas Edison tried 10,000 times to make his “fabulous” idea work before it finally did, great marketing takes persistent, continuous execution and experimentation.
On June 18th, I posted a conversion rate exercise on this blog. Two simple exercises to help others understand why they should do business with you. Several people emailed me examples of what they did. However, I did want to point out two companies that took this “free” advice seriously and implemented it.
The first are my buddies from the segmentation, targeting and personalization platform extraordinaire, Monetate. They were at the Internet Retailer Trade show when they saw this exercise and realized how powerful the TwitterVP is in explaining to attendees what they do.
Empowers segmenting of traffic, targeting offers and messages to personalize the site experience, increasing conversion and AOV with zero I.T.
This is pretty solid! But more impressive was the second exercise about the “25 interesting things about you” which they turned into “25 Online Marketing Challenges You Can Meet and Beat with Monetate.” What do you think of this?
It makes me proud to be an advisor to Monetate because they took an idea and just executed it. I did not help them with this exercise at all.
A second example comes from renown photographer and educator Jim Miotke from BetterPhoto.com. He came up with several TwitterVPs and instead of just settling on one, he decided to ask his customers and followers to vote on it. Think that could generate some good word of mouth for his business of teaching photography?
Here are his choices: (if you care to vote, visit his BetterPhoto Jim Twitter profile).
Even if what they tried isn’t perfect, they now have a basis for continued experimenting and refining. But they got it done… have you?
If they are your competitors I’d watch out.