Visit Our Blog
Top 10 Online Retailers by Conversion Rate: May 2009
Here are the top 10 converting websites for May 2009*. These are based on Nielson Panel data and are calculated by user to final conversion. Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e., No. of unique customers/No. of unique visitors.
1. ProFlowers 38.6
2. Office Depot 28.0
3. Online Retail Total 25.6
4. Vitacost.com 25.0
5. Quixtar 23.4
6. ;Blair 23.4
7. Roamans22.6
8. 1800Flowers 20.5
9. Woman Within19.6
10. Spiegel 18.20
*Source: Nielsen Online / Marketing Charts
Benchmarks according to the FireClick Index
About the author
Bryan Eisenberg is the co-author of New York Times and Wall Street Journal bestselling books Call to Action, Waiting For Your Cat to Bark and Always Be Testing. Bryan is available as a professional speaker. You can friend him on Facebook or follow him on Twitter (@TheGrok).
More articles from Bryan Eisenberg
- Nobody wants to read your sh**!September 21st, 2009
- Redesign? Ask The Right Questions!September 18th, 2009
- Cross-post: How to Improve a Product Page, Part 1September 15th, 2009
For More, Subscribe To Grok!
- Capterra: The Conference Sept 13-15, Wash., DC
- "Recession Marketing: From Pre-click to Post-click" (webinar) Sept 16, 12pm EDT / 9am PDT
- "Securing the Sale: Turn Your Site's Browsers Into Buyers" (webinar) Sept 17, 2pm EDT / 11am PDT
- Excellence and Innovation conference Sept 28-30, Orlando
- The SEM Conference
Sept 23-24, Oslo, Norway - eConsultancy Peer Summit Oct 8, New York City
- The Bolo Conference Oct 12-14, Scotsdale, AZ
- Google GAAC/WOAC annual meetings
Oct 13-16, Googleplex California - eMetrics Marketing Optimization Summit Oct 19-23, Wash., DC
July 2nd, 2009
6:28 pm
[...] Top 10 Online Retailers by Conversion Rate: May 2009 …Conversion Rate Marketing [...]
July 3rd, 2009
12:22 am
Look at those average numbers and then picture a supermarket where 70% of the carts are just abandoned in the aisles as visitors rush for the nearest exit.
And where 95% of the people who arrive in the store leave empty-handed – often doing a 180 in the entrance because something just feels wrong about the shop.
July 3rd, 2009
7:01 am
[...] – Die Top 10 Online Händler im Mai 2009 Sozusagen die Creme de la Creme der Shops – mit Conversion Raten, von denen die meisten nur [...]
July 3rd, 2009
8:51 am
Repeat visitors have lower conversion rate than first time? That looks abnormal. You would think that if people are taking the time to come back to a site, they have a brand affinity and would convert more. Have many other people seen that to be true?
July 8th, 2009
6:50 am
[...] like a 38.6% conversion rate? Well that’s what ProFlowers has managed for May 2009 according Grokdotcom and Nielson Panel [...]
July 8th, 2009
3:52 pm
They need to list the non-branded and branded conversion rates. A lot of these companies are well known brands…and if people search for ProFlowers, go to the site, they have a very high chance of converting. But the people looking for “flowers” for example, I would wager some cash on those conversion rates being no where near what is listed.
So take these percentages with a grain of salt…because they are not actually telling the conversion rates of the different terms, the percentages can be wildly different.
July 10th, 2009
1:25 pm
[...] this period some day as the “cave painting” period of online marketing. Sure, there are some great converting sites, but the overall experience online has a long way to go before it consistently meets customer [...]
July 11th, 2009
12:46 am
[...] recommend using the following ten online retailers as models for your own business. According to GrokDotCom, these are the top ten online retailers for the month of [...]
July 18th, 2009
1:07 am
[...] Top 10 Online Retailers by Conversion Rate: May 2009 [...]
August 3rd, 2009
2:39 am
[...] étonnant que ce taux varie dans des proportions assez grande selon le type d’activité (voir le classement des 10 meilleurs marchands américain) et les pays. Sans me tromper trop, dans le textile et l’habillement, il peut tourner autour [...]
September 2nd, 2009
5:45 am
[...] Top 10 Online Retailers by Conversion Rate: May 2009 [...]
September 2nd, 2009
7:56 pm
[...] don’t know if it’s just the Mother’s day effect, but the top 10 online retailers for May 2009 were dominated by flower shops. The top shop is converting almost 40% of their [...]
September 17th, 2009
4:58 am
Best Porn Videos Tube Porno Sex PORNO ANIMAL SEX TUBE , [url=http://forum.peel.fr/PORNO-ANIMAL-SEX-TUBE-m1497.html]PORNO ANIMAL SEX TUBE[/url] , http://forum.peel.fr/PORNO-ANIMAL-SEX-TUBE-m1497.html – PORNO ANIMAL SEX TUBE ,
FREE ANIMAL SEX TUBE , [url=http://www.vi.cl/foro/index.php?showuser=114886]FREE ANIMAL SEX TUBE[/url] , http://www.vi.cl/foro/index.php?showuser=114886 – FREE ANIMAL SEX TUBE ,
October 17th, 2009
9:01 am
that is informative!
thanks for the list
these top 10 really set an example for our own business.