Comments on: Pringles use of Story Appeal

By: Internet Marketing Expert

Internet Marketing Expert — Wed, 18 Nov 2009 14:24:31 +0000

Never seen an ad like this, but they could have made a fortune of my clicks on this one

By: Henry

Henry — Fri, 16 Oct 2009 15:02:59 +0000

It is thoughtful
i like it
and then it is high time get it dynamic.
At that time it is gonna make everyone surprised.

By: Tests Indicate Ogilvy’s Old-School Layout Still a Winner | FutureNow's GrokDotCom / Marketing Optimization Blog

Tue, 13 Oct 2009 15:11:31 +0000

[...] dealt with Story Appeal in previous posts, but let’s talk about headlines before diving into why Ogilvy’s favorite arrangement [...]

By: Ogilvy’s Layouts: Why they still work « TESTBrain Dump Marketing

Ogilvy’s Layouts: Why they still work « TESTBrain Dump Marketing — Thu, 10 Sep 2009 02:05:31 +0000

[...] dealt with Story Appeal in previous posts, but let’s talk about headlines before diving into why Ogilvy’s favorite arrangement continues [...]

By: pringleslover

pringleslover — Mon, 10 Aug 2009 18:16:02 +0000

my uncle is one of the people who created this ad! it is hilarious and so clever!

By: Sam is all allure

Sam is all allure — Thu, 16 Jul 2009 09:52:26 +0000

The next step would be to get it dynamic and applicable to the content you’re viewing that very moment, that would make it all the more surprising!

By: Pozycjonowanie Poznan

Pozycjonowanie Poznan — Tue, 14 Jul 2009 15:58:46 +0000

I always admire good job of copywriters…

By: Jeff

Jeff — Mon, 13 Jul 2009 19:22:01 +0000

Los Angeles, Ken, and Jim,

The thing is, sub-consciously you DO notice that something is off about the picture, and that causes a second look. Whether you consciously realize that the thing on her arm is a Pringles can isn’t all that relevant because the can on her arm still affects you emotionally. It’s actually very similar to movie symbolism. Audiences often react to the symbolism emotionally without ever becoming consciously aware of it. In fact, one prominent movie script-writing coach estimates that most symbols or subtleties are only intended to be consciously “caught” by about 20% of the audience.

- Jeff

By: Jim Miotke

Jim Miotke — Mon, 13 Jul 2009 17:24:27 +0000

After studying the ad for a long time, I still could not figure out what the thing on her arm was… but perhaps the ad is bigger in it’s original.

Either way, the ad is very clever and I love the analysis. I would go for the Pringles over the ring, given this guy’s lack of class

By: Ken Ryan

Ken Ryan — Fri, 10 Jul 2009 23:06:14 +0000

I didn’t notice the can either.

By: Los Angeles Infiniti Dealer

Los Angeles Infiniti Dealer — Fri, 10 Jul 2009 21:07:35 +0000

You know the funny part is, i didn’t even notice the pringles can on her arm until i read it. cheesy story line is right.

By: SEO Ranking

SEO Ranking — Fri, 10 Jul 2009 16:30:59 +0000

I saw this and loved it. I didn’t finish the clicking process because it was taking forever, but I easily clicked at least 30 times. Great concept!

By: Rejser til Tyrkiet

Rejser til Tyrkiet — Fri, 10 Jul 2009 13:49:05 +0000

To me it looks like something from The Sims 3

By: SEO Journal

SEO Journal — Fri, 10 Jul 2009 12:57:22 +0000

That is actually really clever. I just tried and it and went though at least 30 clicks before I got the hint. Still pretty great outside the box thinking.

By: Tea

Tea — Fri, 10 Jul 2009 12:03:26 +0000

What a very strange as indeed, Intersting idea though!

By: Buyers Guide

Buyers Guide — Fri, 10 Jul 2009 10:45:02 +0000

Very Very intelligent Ad I must say,You know Jeff I generally dont like ads.I dont give a second look to any of the ads.But this the ads tells
a story and makes you think what really is going on.I bet 90 out of 100 people will click on such ads.

By: Web Media Daily – July 9, 2009 | Reinventing Yourself...

Web Media Daily – July 9, 2009 | Reinventing Yourself... — Thu, 09 Jul 2009 21:57:45 +0000

[...] Pringles use of Story Appeal… Conversion Rate Marketing [...]

By: Terryl

Terryl — Thu, 09 Jul 2009 21:30:45 +0000

I think it’s “complicated” because accepting the ring would require her to take her hand out of the Pringles container, and she’s just not sure which/who she loves more: the boyfriend, or…those DE-ricious chips! Decisions, decisions.
I’d click on the ad just to see what other funny stuff they had on their website!

By: Las Vegas web design

Las Vegas web design — Thu, 09 Jul 2009 19:16:04 +0000

Haha. Clever indeed. Wonder how many people made it to the very end. It’s almost impossible to deny the appeal of this ad straight from the get-go. Definitely worth a click-through.