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Strong Copy vs. Cheeky Design

Posted By Jeff Sexton On July 15, 2009 @ 9:26 am In Advertising,Improving Conversion,Word of Mouth | 33 Comments

Cheeky kid courtesy of ShutterstockMy previous post comparing billboards to online banner and space ads [1] garnered positive comments and reviews – for the ads rather than my analysis!

Still, there was an unmistakable cry for more, and being the reader-pleasing whore that I am, well… here are some more innovative billboard ads ;)

So for the copywriters out there, here are a few examples where great copy/message beats clever design and visual puns:


Ouch!  Starbucks can’t be happy with that one.  Doesn’t get much more powerful that that.

And then there’s this:


I love the anti-testimonial on this one.  Compare that to the typical church billboard you might see.


What I love about this one is that it doesn’t focus on making you “aware” of the problem; you’re already aware of the problem, for crying out loud.  It focuses on making you square with your indifference as indicated by your lack of action.  This one probably won’t win any awards, but it IS very likely to spark action by those who read it.

Cheeky Ads: Harnessing the Power of (visual) Scandal

Now compare the previous “power of message and copy” examples to the following billboards and outdoor ads aimed to make maximum use of visual scandal by adding in some plain ol’ scandal into the mix.  Nothing like a hint (or more) of taboo to snag the attention of passers-by.







If you like these ads, I snagged more than a few of them over at billboardom.com [2] and there’s plenty more worth browsing.

[Editor's note: the author of this post is now blogging at jeffsextonwrites.com [3]]

Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2009/07/15/strong-copy-vs-cheeky-design/

URLs in this post:

[1] previous post comparing billboards to online banner and space ads: http://www.grokdotcom.com/2009/06/08/visual-scandal-story-appeal-and-banner-ads/

[2] billboardom.com: http://www.billboardom.blogspot.com/

[3] jeffsextonwrites.com: http://www.jeffsextonwrites.com/

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