Comments on: What Social Media Can and Can’t Do for You

By: Henry

Henry — Fri, 16 Oct 2009 14:42:49 +0000

nice article
I completely believe that social media is powerful; I’ve witnessed its effect on everywhere.
thanks for sharing

By: Questions to ask yourself when jumping into social media « Jeff Esposito’s Blog

Thu, 27 Aug 2009 15:15:47 +0000

[...] 27, 2009 by jeffespo What is social media? What can it do for me? How can I become an active [...]

By: WOMUK » Blog Archive » Why Social Media Is Not For Everyone

WOMUK » Blog Archive » Why Social Media Is Not For Everyone — Fri, 21 Aug 2009 14:02:47 +0000

[...] love our product and not use social media targeting everyone. They caution us saying it could be dangerous to our business if incorrectly used and it’s only helpful to build relationships and goodwill . Sales? Maybe [...]

By: Audio Bible

Audio Bible — Fri, 14 Aug 2009 17:28:02 +0000

First let me say I know nothing about Social Media. I am curious thou.

I have seen a widget for webpages called ‘AddThis’ this widget allows people to bookmark, etc…. pages of your website on Facebook, Twitter and many others.

Question, does anyone have an opinion about this widget and how effective it is? Is there a ton of traffic coming from Twitter and Facebook and others?

Please let me know…..thanks.

By: Mike

Mike — Thu, 30 Jul 2009 01:00:19 +0000

One of the things that I struggle with in giving online marketing advice to clients is the way that social media is such a double edged sword given that most organisations need people to transact at some point (store their details, buy something, read something etc) on their own site. Every time you create a piece of compelling content (and a lot of social media aint compelling!) you’re basically undermining your own PageRank. And if you’re video blogging your content to a large extent isn’t even being indexed!

By: D. S.

D. S. — Wed, 29 Jul 2009 16:48:48 +0000

Great post. I think I can say I’m definitely convinced social media is powerful; I’ve witnessed its effect on me anyway. Getting promotions through social media and finding videos that subtly promote a brand are all in my own interest as well. And that’s the power of social media — bringing marketing to the customer in a way that the customer not only accepts but enjoys. Who doesn’t share YouTube videos with their friends? And it doesn’t have to stop at YouTube — to maximize the exposure of a video a small business should probably want to put it everywhere, like Vimeo, Veoh, AdWido, DailyMotion, and so on.

By: Recommended Reading For July 27th 2009 « Legends of Aerocles

Recommended Reading For July 27th 2009 « Legends of Aerocles — Mon, 27 Jul 2009 16:42:39 +0000

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By: Why Social Media Is Not For Everyone « Neoco’s blog – keep up to date with the best digital marketing agency in the world!

Fri, 24 Jul 2009 21:22:53 +0000

By: prycie

prycie — Thu, 23 Jul 2009 08:03:32 +0000

Some excellent points made here and the do’s are a valuable list for pitch stage. Really simple but very effective. I shall be quoting you!

By: CopperBot

CopperBot — Wed, 22 Jul 2009 08:08:17 +0000

Thank you for sharing. I actually found this article via Twitter and I must say, though I am a bit “late to the party” with social media I LOVE what it is doing for business… not from a money making standpoint (though as you say here it can certainly help there) but from a better business standpoint. I truly hope social media can help eradicate the indifferent impersonal (only want your money) big business model.

By: Why Social Media Is Not For Everyone « The Effective Marketer

Why Social Media Is Not For Everyone « The Effective Marketer — Wed, 22 Jul 2009 01:30:02 +0000

By: Lia Barrad

Lia Barrad — Tue, 21 Jul 2009 21:20:50 +0000

On my blog I recently posted my thoughts about social media.
Here is the introduction to how I approach the thoughts you pose:

Do you Twitter, Blog, Facebook, or Digg? Not the question to ask. Do your clients Twitter, Blog, Facebook or Digg? Your business leads should come from where your customers are looking. In marketing it is known to – always be testing – always. If we all knew how to find clients, we would… However, different businesses have many types of clients with many types of buying habits.

By: LG Crystalises

LG Crystalises — Tue, 21 Jul 2009 13:53:39 +0000

You have made some valuable points. There are still so many sectorss that are virtually dependent on general public interest, yet make no effort whatsoever to be visible on social media. There’s a huge focus on large companies, especially tech stuff and related products, yet other sectors appear to forget that it’s actually people that partake on the web, not just nerds or specific types of people, it’s everybody. Just like the lunch video clearly shows. There are still many groups to be organised and/or targetted that just need an incentive. Then it will go on from there. Yet participatory sectors (say leisure or tourism) often maintain rather passive tactics.

By: joomla template

joomla template — Tue, 21 Jul 2009 13:11:27 +0000

“Let you take control of the customer dialogue about your company. Those days are long gone.” – I like this sentence. very true.

By: Jon Minder

Jon Minder — Mon, 20 Jul 2009 20:53:32 +0000

Great points Bryan.
I’m more concerned about the viability of the social networks themselves. None of them have figured out how to be profitable.

By: WingsDove

WingsDove — Mon, 20 Jul 2009 18:34:24 +0000

I have much clearer understanding now of the potential value of social media marketing as well as what could be unrealistic expectations. You are so right when you say that talking about yourself gets really tired. Many people that I am connected to on Twitter do not seem to realize that telling me about their lunch is not exactly news I enjoy reading. Thank you!

By: Nancy Mills

Nancy Mills — Mon, 20 Jul 2009 17:59:57 +0000

Very good post. One of the things I’m finding very effective is cross promoting my brands. I have two: The Spirited Woman and Tales of Downtown. I use Twitter for both and cross promote. Also cross promote from blog to blog.

What I’m finding interesting is that the friends I’m twittering for one are very different from each other – but the synergy of both are bringing me new rewards, I would have never thought of.

Plus, by Twittering one of my brands, Tales of Downtown, the mayor of Los Angeles is now following me, which I find to be a hoot – but something that would not have happened by just putting up a blog.

By: Phil Lauterjung

Phil Lauterjung — Mon, 20 Jul 2009 17:21:01 +0000

Bryan,
One of the biggest drawbacks to some of the social media sites is the huge amount of spammy followers. If not unfollowed, they can end up filling your stream/inbox with useless drivel. Anyone trying to use social media for business purposes – real business, not make a $1mil. in 24hrs junk – needs to develop a plan to deal with this junk. Might be a good topic for another blog post. Maybe I’ll do that on my blog Keep up the good work, I appreciate your posts.

By: Karen Chapple

Karen Chapple — Mon, 20 Jul 2009 15:38:11 +0000

Totally agree with your comments, The most valuable use for social media is to ‘listen’ only that way can you be flexible to what your prospective customers want and its a great way to stay in touch during a sales cycle with useful information.

By: gry dla dzieci

gry dla dzieci — Mon, 20 Jul 2009 11:33:19 +0000

Very complete and interesting article about Social Media. Building relationships is something more important than many people think. It shouldn’t be underestimated, some people just don;t get it. Really nice article.

By: SEO Tips

SEO Tips — Sun, 19 Jul 2009 06:23:46 +0000

Agree that Social Media can be helpful but why most people walk away from social media because they need instant and quick results.The one who can’t wait too much, as you said building relationships take time,they are not ready to give that much time.

By: emo

emo — Sat, 18 Jul 2009 12:21:16 +0000

Thanks for useful info. Keep posting.

By: Daily Links for Saturday, July 18th, 2009

Daily Links for Saturday, July 18th, 2009 — Sat, 18 Jul 2009 11:13:35 +0000

[...] What Social Media Can and Can’t Do for You | FutureNow’s GrokDotCom / Marketing Optimization… [...]

By: Kurt Haug

Kurt Haug — Fri, 17 Jul 2009 16:51:11 +0000

You’re getting to me, Bryan!

You may recall that I’ve been “lukewarm” on Twitter, but your even-handed approach of what it DOESN’T do as well as what it DOES is winning me over…

At this point I’m recommending Twitter implementation judiciously to clients, and ONLY after they’ve read the growing syllabus of Twitter references and best practices you write about!

By: Ted S

Ted S — Fri, 17 Jul 2009 16:32:36 +0000

Phenomenal Post.

While there is no doubt social has huge influence and can create great results it’s becoming more and more common for companies to get confused with using social for relationship building to core customers and using it to replace mass marketing. Social may one day evolve into the way we all advertise but today the value is much about relationships, support and customer engagement and that’s not a bad thing.