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Is Twitter ‘Digg’ing Their Own Ditch?
Posted By Jeff Sexton On July 20, 2009 @ 5:05 pm In Improving Conversion | 38 Comments
1) A new technology or application comes out.
2) It actually gives us a reliable signal. Something closely correlated with how things actually are.
3) The technology or application catches on and gradually becomes a social force of its own – or at least a social force amongst early adopters.
4) These next two happen more or less simultaneously:
5) Either the technology adapts, or people adapt and social conventions adapt, or the “thing” takes a massive nosedive in importance.
Google is a good example of technology adapting. Say what you want about the peculiarities about page rank and Google’s secret algorithms, people still use Google because it works  (that’s why Bing will bomb). Even still, the plight of the link-rich getting progressively richer while the link-poor get consistently buried has at least partially contributed to the appeal of Twitter’s radical democratization of link juice. You tweet – you got juice! (more on this in a minute)
Blogging is a great example of people and social conventions adapting. Ask people who were blogging circa 2003 and are still at it today – the blogosphere has radically and totally changed. What it takes to succeed as a blogger has radically changed . And while there’s never been a shortage of people looking to declare blogging dead, the experts will tell you that blogging has always managed to evolve and adapt .
And DIGG or Technorati are pretty much an example of the “Thing” taking a nosedive. Honestly, does anyone reflexively check out Technorati anymore? Does anyone care? Of course not. Once getting dugg became an organized team sport, the quality of what appeared on DIGG started to suck, and the jig was up.
Which brings me to Twitter. While I’m no Twitter expert, in my eyes Twitter quickly became a sort of “reverse Google” and a self-QA-ed version of DIGG. Let me explain:
Unfortunately, Twitter is now on Step 4 of my “grand scenario,” as recent offerings  and news items have confirmed  we are in the midst of several concerted attempts to manipulate Twitter’s signal .
The only question is, what path is twitter likely to follow: Google, Blogs, or DIGG?
Oddly enough, I think the answer is up to us and our own user behavior, which leads me to hope that Twitter will go the way of blogs.
What do you think?
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2009/07/20/is-twitter-digging-their-own-ditch/
URLs in this post:
 People begin manipulating the signal: http://sethgodin.typepad.com/seths_blog/2008/10/signaling-strat.html
 people still use Google because it works: http://money.cnn.com/news/newsfeeds/siliconalley/big-tech/henry_blodget_survey_confirms_bing_will_bomb_2009_7.html
 What it takes to succeed as a blogger has radically changed: http://www.copyblogger.com/blogging-is-dead/
 blogging has always managed to evolve and adapt: http://www.copyblogger.com/blogging-is-dead-again/
 search term into twitter: http://search.twitter.com/
 recent offerings: http://mrtweet.com/
 news items have confirmed: http://mashable.com/2009/07/19/digg-twitter-links/
 manipulate Twitter’s signal: http://mashable.com/2009/05/12/scamming-twitter-trends/
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