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Thursday, Jul. 23, 2009 at 11:07 am

Turning Web Analytics Into A Money Making Machine

By Bryan Eisenberg
July 23rd, 2009

shutterstock_money_making_machineIn a few weeks, I’ll be headed to San Jose to the Search Engine Strategies conference. The post title is the same as one of the sessions I’ll be present. It was a session I am most looking forward to as I’ll be speaking with my good friends and web analytics luminaries Jim Sterne and Avinash Kaushik. Each of us are promising at least 3 actionable takeways from the session. Here is my first one:

To do web analytics correctly you have to make a to-do list regularly.

todoThat list should be done monthly or weekly depending on your organizational needs and should include:

  • What marketing efforts or parts of your site have challenges.
  • What you think needs to be improved.
  • What things you want to test.

It should also include (based on your results and your resources):

  • What efforts you should do less of.
  • What efforts you should do more of.

Are you currently generating a to-do list to keep your goals on target?

I’ve got many other secrets to share on how to turn your web analytics into a money making machine, but I’ll wait to share those at Search Engine Strategies. Will you be there?

Do you have any tips you want to share?

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Comments (8)

  1. Hi Bryan,

    One of the most useful additions i have made is tracking the exact phrases that people use to find my sites.

    http://www.roirevolution.com/blog/2007/04/exact_keyword_tracking_with_google_analytics_revis.html

    This allows me to pick up keyphrases that I can then apply to my PPC campaigns and use to more tightly focus my pages.

    SES should be a blast :-)

  2. Checking visitor trends and create a to do list is a great strategy.In fact creating list gives you a clear thinking .You know which ares of your webpage needs changes.

  3. Using analytics effectively takes hard work, dedication and attention to details. And then after that it takes actual follow through.

  4. I am going to have to get to one of those conferences. Hopefully next year. In regards to making a list. I find that absolutely necessary to have one every day. When I complete the tasks for the current day I make another one for tomorrow so I know exactly what to do in the morning when I start work. have fun at the conference

  5. Using analytics takes dedication and a lot of testing. After this is all place, Analytics is the way to drive your ROI up!

  6. I am impressed with your post.
    After reading this article,i am about to make a to-do list to keep my goals on target.
    That’s cool!

  7. Great post. Something I need to pay more attention to, I guess once your site is higher in the rankings you need to pay more attention the areas that need more work.
    Will take note of your yto do list. KR Sx

  8. Great article, there is no easy way to make money online without using some kind of analytics

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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