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Turning Web Analytics Into A Money Making Machine
In a few weeks, I’ll be headed to San Jose to the Search Engine Strategies conference. The post title is the same as one of the sessions I’ll be present. It was a session I am most looking forward to as I’ll be speaking with my good friends and web analytics luminaries Jim Sterne and Avinash Kaushik. Each of us are promising at least 3 actionable takeways from the session. Here is my first one:
To do web analytics correctly you have to make a to-do list regularly.
That list should be done monthly or weekly depending on your organizational needs and should include:
- What marketing efforts or parts of your site have challenges.
- What you think needs to be improved.
- What things you want to test.
It should also include (based on your results and your resources):
- What efforts you should do less of.
- What efforts you should do more of.
Are you currently generating a to-do list to keep your goals on target?
I’ve got many other secrets to share on how to turn your web analytics into a money making machine, but I’ll wait to share those at Search Engine Strategies. Will you be there?
Do you have any tips you want to share?
[Editor's note: the author of this post is now blogging at bryaneisenberg.com]
About the author
Bryan Eisenberg is the co-author of New York Times and Wall Street Journal bestselling books Call to Action, Waiting For Your Cat to Bark and Always Be Testing. Bryan is available as a professional speaker. You can friend him on Facebook or follow him on Twitter (@TheGrok).
More articles from Bryan Eisenberg
- Nobody wants to read your sh**!September 21st, 2009
- Redesign? Ask The Right Questions!September 18th, 2009
- Cross-post: How to Improve a Product Page, Part 1September 15th, 2009
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- Capterra: The Conference Sept 13-15, Wash., DC
- "Recession Marketing: From Pre-click to Post-click" (webinar) Sept 16, 12pm EDT / 9am PDT
- "Securing the Sale: Turn Your Site's Browsers Into Buyers" (webinar) Sept 17, 2pm EDT / 11am PDT
- Excellence and Innovation conference Sept 28-30, Orlando
- The SEM Conference
Sept 23-24, Oslo, Norway - eConsultancy Peer Summit Oct 8, New York City
- The Bolo Conference Oct 12-14, Scotsdale, AZ
- Google GAAC/WOAC annual meetings
Oct 13-16, Googleplex California - eMetrics Marketing Optimization Summit Oct 19-23, Wash., DC
July 23rd, 2009
8:35 pm
Hi Bryan,
One of the most useful additions i have made is tracking the exact phrases that people use to find my sites.
http://www.roirevolution.com/blog/2007/04/exact_keyword_tracking_with_google_analytics_revis.html
This allows me to pick up keyphrases that I can then apply to my PPC campaigns and use to more tightly focus my pages.
SES should be a blast
July 27th, 2009
1:15 pm
Checking visitor trends and create a to do list is a great strategy.In fact creating list gives you a clear thinking .You know which ares of your webpage needs changes.
July 29th, 2009
8:17 pm
Using analytics effectively takes hard work, dedication and attention to details. And then after that it takes actual follow through.
July 30th, 2009
9:56 am
I am going to have to get to one of those conferences. Hopefully next year. In regards to making a list. I find that absolutely necessary to have one every day. When I complete the tasks for the current day I make another one for tomorrow so I know exactly what to do in the morning when I start work. have fun at the conference
August 3rd, 2009
8:05 am
Using analytics takes dedication and a lot of testing. After this is all place, Analytics is the way to drive your ROI up!
October 15th, 2009
5:07 am
I am impressed with your post.
After reading this article,i am about to make a to-do list to keep my goals on target.
That’s cool!