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Turning Web Analytics into Nonprofit Success
Posted By Brendan Regan On July 29, 2009 @ 11:34 am In Analytics,Improving Conversion,Measurement Tools,Web Analytics,non-profit | 25 Comments
I know, I know, you think I’ve gone crazy with the heat . But today, we’re talking about how web analytics can set you up for success, even if your tax status is a bit different.
Sarah  from Seattle tweeted Bryan the other week, asking for some advice on how to use web analytics, and specifically “goals,” to help her with a nonprofit website supporting the Burke Museum of Natural History and Culture . We thought it would be good topic to explore a bit, so we’ll start with the basics.
Even the most “nonprofit” website still has goals, and let’s face it, they’re still “business” goals. Keeping that in mind, I’m going to try to label some different types of business goals you could track in web analytics, and how to measure success.
Calling all NPOs! What else are you tracking (or wishing you could track) as goals in your web analytics?
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2009/07/29/turning-web-analytics-into-nonprofit-success/
URLs in this post:
 heat: http://seattletimes.nwsource.com/html/localnews/2009553432_webweather28m.html
 Sarah: http://www.sarahdeatley.com/
 Burke Museum of Natural History and Culture: http://www.washington.edu/burkemuseum/
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