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Top 10 Online Retailers by Conversion Rate: June 2009
Here are the top 10 converting websites for June 2009*. These are based on Nielson Panel data and are calculated by user to final conversion. Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e., No. of unique customers/No. of unique visitors.
1. ProFlowers 24.0
2. Vitacost 23.3
3. 1800Flowers 19.5
4. Roamans19.2
5. Office Depot 18.5
6. Blair 17.3
7. QVC 17.0
8. Victoria’s Secret 16.8
9. DrsFosterSmith.com 16.4
10. Amazon 16.4
*Source: Nielsen Online / Marketing Charts
Benchmarks according to the FireClick Index
Increasing your conversion rate requires you to follow a continuous improvement program? If you need help improving your results let us know.
About the author
Bryan Eisenberg is the co-author of New York Times and Wall Street Journal bestselling books Call to Action, Waiting For Your Cat to Bark and Always Be Testing. Bryan is available as a professional speaker. You can friend him on Facebook or follow him on Twitter (@TheGrok).
More articles from Bryan Eisenberg
- Nobody wants to read your sh**!September 21st, 2009
- Redesign? Ask The Right Questions!September 18th, 2009
- Cross-post: How to Improve a Product Page, Part 1September 15th, 2009
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August 3rd, 2009
1:45 pm
2 of your links to top 10 conversions are broken
August 3rd, 2009
2:57 pm
Interesting list, thanks. Though the sites are nice, since they were the Top 10, I was expecting to see something out of the ordinary. But all the same I picked a couple of tips from their design/layout.
August 4th, 2009
8:20 am
Pro flowers has done it again.But their conversion rate has deteriorated .Last time as you mentioned in one of the previous posts that they had a conversion rate of 42.0.
August 4th, 2009
8:44 am
I just wish my conversion rate was in the double digits, congratulations to the top 10.
August 4th, 2009
2:26 pm
[...] subscribe to email lists for many of the top converting sites, just to keep an eye on what they’re up to. And I’ve noticed an increasing trend [...]
September 20th, 2009
11:10 am
perhaps it skews the results my ignoring Number of Repeat Visits. i purchase from amazon perhaps 1 out of every 20 visits yet, according to this formula, you get the impression that i account for a 100% conversion (one unique customer / one unique visitor). in reality, they come closer to converting me 5% of the time.
September 22nd, 2009
12:01 pm
Hi – I’m new to studying this stuff, so please excuse me if this is an amateurish question – how much of those conversion rates can be attributed purely to brand recognition and historic trust as opposed to on-site optimization and usability? I could make a note-for-note clone of Amazon.com (in theory) but I seriously doubt it would achieve a 16.4 conversion rate as an unknown.
October 15th, 2009
3:53 am
i like the list
it is really informative
i was expecting to see it
finally,congratulations to the top 10.
October 24th, 2009
7:27 am
unbelieveable , amazon in top 10