Bryan and I had the honor of attending and speaking at this year’s Search Engine Strategies Conference in San Jose. The amount of blogging and tweeting going on during the conference was phenomenal, so we won’t attempt to “cover” what went on.
Instead, we’d like to present our brief “Best Of” List so you can get some quick highlights from our (somewhat biased) perspective:
Here we go…
- Best Presentation: “How to Turn Your Web Analytics into a Money Making Machine.” Bryan Eisenberg, Avinash Kaushik, Jim Sterne, and moderated by Mike Grehan. I thought this presentation was great because it brought together a few of the industry’s uber-minds, and the subject matter was absolutely crucial: What’s the point of investing in search if you aren’t making money? How can you figure out how to make money off of search marketing if you aren’t properly leveraging data to drive decisions, experiments, and investments? Great job, Bryan, Avinash, and Jim! The presentations were wonderful, but it was the Q&A that gave the session a life of its own.
- Best Booth: A 2-way tie between iProspect’s “gold mine” and Facebook’s sexy white couches and shag carpeting.
- Best Giveaway: OrangeSoda gave away a sweet orange cruiser bike. We even gave the winner some unsolicited advice on how to get it back home via car!
- Best Schwag/Tchotchkes: NO ONE. We thought the schwag was pretty weak in general. If you saw some great schwag that we missed, add it to the comments. One notable mention was PeoplePond‘s fill in the blanks t-shirt (check out Jim Sterne and Bryan Eisenberg getting their t-shirts).
- Best Booth Outfits: SuperPages.com’s gold capes cracked us up and helped them market their new “superguarantee” concept.
- Best Announcement: Sandra Cheng’s announcement of the YouTube mega-test using Google Website Optimizer: 1,024 variations in a multivariate test on YouTube’s homepage! Not sure if they’ll be blogging about it, but stay tuned.
- Best Marketing Mantra: Another 2-way tie between People must be at the center of your search strategy–not keywords. by Charlene Li and Turn opinions into hypotheses. by Avinash Kaushik. Both great phrases to market by; we couldn’t agree more
And to those folks we met at SES, it was nice meeting you, and keep in touch!