Comments on: Top 10 Online Retailers by Conversion Rate: July 2009

By: Dataflurry

Dataflurry — Mon, 21 Dec 2009 22:38:43 +0000

Truly fascinating stats. Obviously, if you have a product or service that people are only interested in visiting your website to purchase you will have higher conversion rates, however, these stats are out of this world.

By: Los Angeles Injury Attorney

Los Angeles Injury Attorney — Mon, 21 Dec 2009 20:40:53 +0000

WOW, those are incredible conversion rates. I would die for a 35% conversion ratio. Incredible.

By: Gocing

Gocing — Fri, 04 Dec 2009 10:30:14 +0000

This is not the kind of standard shopping behavior you would see in typical ecommerce.There is a 0% chance that this is true. I monitor hundreds of websites,

By: newdigg

newdigg — Mon, 09 Nov 2009 21:51:10 +0000

Schwan’s got the first rank. That doesn’t make me surprised. Everyone must eat, right? LoL.

By: David

David — Tue, 15 Sep 2009 04:41:54 +0000

Keep in mind – conversion is not all about usability and design. Often, the business model can drive the results. For example, Amway Global posts strong conversions because many of their visitors are surrogate salespeople regularly purchasing more inventory. This is not the kind of standard shopping behavior you would see in typical ecommerce.

By: diane

diane — Fri, 11 Sep 2009 18:57:29 +0000

Woman Within and Blair always seem to make this list. I assume their fantastic price points may have something to do with it, but I also think great marketing (targeted to their bargain-savvy segments) plays a huge role, too.

One thing that surprises me is that their product copy is so skimpy. We keep hearing how important content is (and I agree); we keep hearing how important it is to answer customers’ questions, relieve their fears, and anticipate their objections…yet these high-converting sites hardly give any information at all. Blair gives one intro sentence, then a sentence of blatantly-for-the-engines SEO stuff, and then a little bulleted list of features (no benefits). Yet they get that great conversion rate? What gives? Is great content really irrelevant if you’ve got low prices and an easily shoppable site? (If so, that makes me sad. )

Diane, mild-mannered copywriter for a great metropolitan apparel company

By: Mediaman

Mediaman — Tue, 08 Sep 2009 22:11:56 +0000

Info only useful in a small way. Conversion to what?
Sales. email lists. links within target site.
Conversions from affiliates 100 percent higher than from keywords OR E-mails?
Some affiliate checks, huh?
How about Average Sale from each category AND Lifetime Value calculation for each category (to date, anyhow).

By: Ben Irwin

Ben Irwin — Fri, 04 Sep 2009 21:49:30 +0000

There is a 0% chance that this is true. I monitor hundreds of websites, some doing 1 mil + per month and that conversion rate is simply incorrect.

With the traffic these sites do a 2%-3% conversion would be far higher than the industry standards. I am completely disregarding these stats.

By: Boise Coupons

Boise Coupons — Thu, 03 Sep 2009 21:05:46 +0000

It’s easy to understand why Amway Global has a high conversion rate..but for the others that truly is amazing. I’d be very curious to know what tactics sites such as VitaCost.com is doing to get some great results?

By: Adrian | UK SEO Company

Adrian | UK SEO Company — Thu, 03 Sep 2009 10:40:20 +0000

Very useful and I’m sure there are many online retailers who could benefit from reviewing some of these top converting sites.

By: remino » Top 10 Retail Web Sites (conversion rate): July 2009

remino » Top 10 Retail Web Sites (conversion rate): July 2009 — Thu, 03 Sep 2009 07:41:28 +0000

[...] Top 10 Online Retailers by Conversion Rate: July 2009 [...]

By: Ultimate Rugby Sevens

Ultimate Rugby Sevens — Wed, 02 Sep 2009 16:28:19 +0000

How do the Nielson Panel get this data? I can’t see why websites would publicly share their conversion data.

By: Guy Mackenzie

Guy Mackenzie — Tue, 01 Sep 2009 14:26:06 +0000

35% conversion rate is incredible! The visitors must be extremely motivated and targeted before hand to get that kind of conversion, which judging by their site they are…

By: Kerry Bradburn

Kerry Bradburn — Tue, 01 Sep 2009 04:40:34 +0000

we have a gift/flower site http://www.wildpoppies.co.nz in NZ and have managed to get to 9% conversion, we are re doing our Magento site to hopefully double this over the next 6-12 months, it certainly takes a lot of focus. Kerry

By: יחסי ציבור

יחסי ציבור — Mon, 31 Aug 2009 14:25:54 +0000

35.2 !!

By: Todd Follansbee

Todd Follansbee — Mon, 31 Aug 2009 14:18:41 +0000

Bryan, having looked at Fireclick for a bit I see some pretty strong variations in the conversion rates even over the period of a week or so, particularly in the industry segments. It may be the best we have, and I do look at it, but I wonder if it may be better as a trend indicator, then as an absolute measure…
It surprises me to see such fluctuations. We could explain it away but it raises some questions.

By: Colin

Colin — Mon, 31 Aug 2009 10:29:11 +0000

We manage 4.7% which is way above the industry stansard of 1.5% in the car hire industry. When I worked on the marketing for the All Saints website we managed to get the conversion to 10% with alot of work.

By: Web Proxy

Web Proxy — Sun, 30 Aug 2009 18:16:01 +0000

And do you believe these stats? If it is true then they have crazy conversion rate!

By: Ecommerce Design

Ecommerce Design — Fri, 28 Aug 2009 15:30:05 +0000

Schwan’s 35.2 conversion rate is amazing. Also, nice to see the Fire Click info added on this post.

By: Wine of Month Club

Wine of Month Club — Thu, 27 Aug 2009 22:09:12 +0000

35% conversion…I can’t even get that with my friends when they visit my site lol

By: Paula Hurst

Paula Hurst — Thu, 27 Aug 2009 15:52:45 +0000

35% conversion – that is just insane… My site get just 2%, I feel sad now…

By: Audio Bible

Audio Bible — Tue, 25 Aug 2009 16:47:53 +0000

My conversion rate is no where near these listed but my cart abandonment rate is lower than the average so I guess there is some good news here for me.

By: casio

casio — Tue, 25 Aug 2009 15:52:31 +0000

35% conversion rate? All the way through account opened? Thats hard to believe. Perhaps,click to app submit rate?

By: mahjong

mahjong — Tue, 25 Aug 2009 14:58:20 +0000

great. thanks for the list. bookmarked.