The seconds pass by in your visitor’s mind as they arrive to your website. If they don’t bounce immediately because of poorly targeted marketing efforts and sucky landing pages, you’ll still be lucky if they’ll stick around for the next 2 minutes. It’s like every visitor to your website has a timer in her head and if she can’t complete her task in the allotted time, she is out of there.
How are you wasting your visitors time?
Here is another classic way of wasting your visitors time that could easily be avoided.
Do a search on Diapers.com for “exersaucers“. You’ll notice 4 listings. 3 of them are out of stock. But the initial search listings don’t tell you that. The visitor has to click through to each product page, only to find out she can’t buy the item – a triple loss, as the site has simultaneously wasted the visitor’s time, frustrated the visitor, and come off as an unreliable/unprofessional business.
Placing your out of stock messaging on the category pages will prevent your visitors from repeatedly finding that the product they clicked on and started to desire is – upon their arrival on the product page – suddenly unavailable for purchase.
So while I’ve given you a valuable list and a good examples to get you started, every site has its own unique challenges, and it’s worth asking your team: how many different ways can you find to shave valuable seconds during your visitors journey to become a lead or sale? How can you help your vistors beat their own internal clocks in order to win more business?