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Tuesday, Sep. 1, 2009 at 12:29 pm

Call to Action of The Day: Send Us Your Worst

By Brendan Regan
September 1st, 2009

I have a bad habit, when I’m using my personal Gmail account, of clicking on the most ridiculous-sounding PPC ads Google decides to serve me.  I know, I need help ;)

One such ad brought me to a very tall landing page with the expected “sales letter” style copy. What struck me, though, was the hilarious call to action button at the bottom of the page.

And so I give you (drum roll, please) the Call to Action of The Day!

call.to.action.of.the.day

Do you Grok readers have any good (bad) examples you’d like to nominate for a Call to Action of the Day?  Leave us a comment.  The only rule is that it has to be silly!  Oh, and let’s keep it classy, folks :)

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Comments (38)

  1. Because of your sarcasm, you’ll be missing out while other people are enjoying their inter-dimensional quests. That’ll show you ;)

    I like to read sites created by people who are, to use a professional term, completely bonkers, and this call to action caught my eye the other day:

    “YOU can Stop Alien & Military Abduction!”

    Seriously, who doesn’t want to stop that?

  2. HA…my favorite call to action was…”Click here to have HOT MODELS knocking on your door.”

    $19.95 later…I’m still waiting.

    Chuck

  3. Doesn’t Gmail usually tailor ads to your email’s content? Just sayin.

  4. I don’t an example of an interesting call to action such as yours, but I really do have to mention the call to action our marketing team recently launched in a campaign with a significant spend. How’s this for a powerhouse CTA…… “Go >”

  5. Sites with call to action like apply within 15 minutes before the offer ends and if you come there after 1 hr same thing will be there with a countdown clock :)

  6. Sounds like they are

    ‘Lost in Space’.

    :-)

  7. @Ryan: That’s the other fun game I play in Gmail. Trying to figure out what in ‘tarnation in my various email threads triggered an ad about Quantum Jumping. I mean, I used to watch the TV show “Quantum Leap,” but I haven’t ever admitted it in Gmail ;)

  8. You guys call this call to action silly, but if I was interested in an Inter-dimensional Quest, I would have clicked on it. As it is, I’m not sure what that is so I’m probably not their target audience. At least it sounds less scary than those buttons that ask you to “submit.” (BTW, I also loved the show Quantum Leap and this is the first time I have admitted it publicly too.)

  9. The only bad CTA is one that hasn’t been A/B split tested against others.

    ‘Go’ can sometimes be good – in fact better than longer expressions.

  10. That just makes me laugh. What a great call to action!

  11. Ha, that’s a good one! I haven’t seen to many bad ones, just generic, like “click here”

  12. Why do they always say “add to cart” when they really mean “get it now”?

  13. I have a bad habit, when I’m using my personal Gmail account, of clicking on the most ridiculous-sounding PPC ads Google decides to serve me.

    I don’t think this is a bad habit…conversely!

  14. Thanks for the good information.

  15. great information.

  16. I am a shape shifting lizard man from another dimension. Take me to your leader… or David Icke. Ha ha ha. Seriously though, I also used to watch Quantum Leap and never publicly admitted it.

  17. Dont forget to use the word FREE in your Call to Action.

  18. Thanks for this helpful info.

  19. You guys call this call to action silly, but if I was interested in an Inter-dimensional Quest, I would have clicked on it. As it is, I’m not sure what that is so I’m probably not their target audience. At least it sounds less scary than those buttons that ask you to “submit.” (BTW, I also loved the show Quantum Leap and this is the first time I have admitted it publicly too.)

  20. You missed the other “great” CTA on that page near the top/right “Jump into another dimension”… now how could you resist???

  21. Hmmm… and all this time I’ve been trying to get people to come BACK from the inter-dimensional quests and focus on the tasks at hand! :-)

    Somewhat more seriously, I agree with the sentiment that the product seems sillier than the call to action. Not knowing their market, their CTA might be right on the money.

  22. A client the other day came back with ‘changes’ to a new series of google image ads & had added the wonderful line ‘Press Here’ to all the ads.
    I just had visions of all these people tapping their 22″ monitors & wondering why nothing was happening
    :)
    mike

  23. hehe, all very useful CTA’s! thnx all!

  24. Jargon busters?! Does anyone have a clue what it means?

  25. I also clicked on this guys PPC ad, in the exact circumstances as I recall – because it sounded bizarre. Then when I got to the landing pages it got even weirder, I had a hard time believing this guy is for real. I have to say, I think his call to action is the least of his problems!!! “YOU have a hidden power that will transform you into a universe-hopping utopian being…”

  26. Well, a call to action can be so funny because the one who created it, badly wanted to create an attention-grabbing line, but he or she tends to overdo it.

  27. [...] Source:Call to Action of The Day: Send Us Your Worst Share and Enjoy: [...]

  28. I assume that most marketers do test their sales page, so event calls to action that we might find ridiculous probably do work.

  29. Great, Nice posting, thanks for this information

  30. LOL, I need to find a worse call to action image. I can do that :D

  31. Start my interdimensional quest, I love it! hahaha :)

  32. That’s hilarious!

  33. Calls to action are important but this is funny.

  34. That’s a good one.

  35. Ha, I can’t help clicking on those either, and they are almost never relevant to anything I want or need.

  36. Thanks for the good information.

  37. LOL, wow, what incredible ads. I love unique and outside of the box marketing ideas. Great post

  38. my favorite one was “click here to make your dream come true online” and when you click the page took so long to load that my computer went to sleep. I thought it was rather funny.

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