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Archive for October, 2009

FutureNow Post
Friday, Oct. 30, 2009 at 10:00 am

Myths About Site Traffic and Optimization

October 30th, 2009

Lots of folks have been asking us lately about the connection between site traffic levels and online optimization strategies.  There are definitely some correlations, but there also seem to be some myths or mis-perceptions about those connections.

trafficWe often get asked:

How much traffic do I need before I start optimization?

Do I get enough traffic to my site to even consider optimization?

Will my tests take forever to run if I don’t have a lot of traffic?

How fast can I expect to see…

...continue to read "Myths About Site Traffic and Optimization"

FutureNow Post
Wednesday, Oct. 28, 2009 at 9:00 am

How Would Sterling Cooper Deal with Digital Natives?

October 28th, 2009

I perused a recent survey conducted in the U.K. about how young adults, a.k.a. “Digital Natives,” feel about the Web.  Like all surveys of this age group and how they interact with technology, it was fascinating.

The survey involved nearly a thousand participants ages 16 to 24, and the good news for us as online marketers was that 75% of respondents said that they “couldn’t live without the Internet.” Wow, that’s a bold statement indicating that the Web will continue to be a…

...continue to read "How Would Sterling Cooper Deal with Digital Natives?"

FutureNow Post
Monday, Oct. 26, 2009 at 12:00 pm

The U2 Experience: Are You Giving Your Visitors an Experience?

October 26th, 2009

U2-360TourI just saw the U2 concert in Las Vegas this past weekend. The stage setup and effects were mind-blowing. The lighting and sounds were exceptional. It was honestly the best show I’ve ever seen…but it wasn’t really the lighting and sound that did it for me. There was really only one thing that set it apart from anything else…

U2 wasn’t just entertaining their audience with lights and music, they created an experience that the audience could be a part of. Their…

...continue to read "The U2 Experience: Are You Giving Your Visitors an Experience?"

FutureNow Post
Friday, Oct. 23, 2009 at 8:00 am

Let Them Build Before They Buy

October 23rd, 2009

Us Grokkers are continuing to focus on what types of things eRetailers can work on to make Holiday Shopping more enjoyable (and persuasive) for their prospects.

Enter the “Product Configurator.” While it sounds a bit like an evil robot out of control, what we’re talking about today is simply an online application to allow prospects to customize a product on their way to buying it. This can be a lot of fun for online shoppers if done well, and lead to…

...continue to read "Let Them Build Before They Buy"

FutureNow Post
Wednesday, Oct. 21, 2009 at 9:00 am

Help the Visitor Choose: Let Her Click to Compare

October 21st, 2009

A lot of companies agree that they have problems with their category pages. Coming into the Holiday Season, it’s incredibly important to think of those things that will help the visitor move through her buying process easily, and improving the customer experience on category pages can have a real impact.  Optimizing category pages can prevent “pogo sticking” behavior, reduce bounce rates, and improve overall conversion.  Our clients are bold enough to work with us to verify the best of…

...continue to read "Help the Visitor Choose: Let Her Click to Compare"

FutureNow Post
Monday, Oct. 19, 2009 at 9:00 am

How Much Pre-Holiday Optimization is Enough?

October 19th, 2009

Lots of our clients and prospects are asking questions along the lines of: I want to optimize before the Holiday rush, but I don’t want to introduce too much change at such a critical time.

A valid question/concern, to be sure.  Our answer is, of course, “It depends.”  However, here are a few approaches that we’ve seen work:

Extreme Effort Until a Certain Datedecision

Look at your previous year’s analytics and the upward trend of conversions closer to the holidays.  …

...continue to read "How Much Pre-Holiday Optimization is Enough?"

FutureNow Post
Thursday, Oct. 15, 2009 at 11:00 am

Changes and Non-Changes

October 15th, 2009

Whether you’re a first time reader, or having been reading our blog for years, we value your readership and want to give you an update regarding some changes at FutureNow that will impact GrokDotCom.

You may have noticed that some Grok contributors have been less present on our blog lately. Jeffrey and Bryan Eisenberg have left FutureNow to capitalize on opportunities in professional speaking, blogging, writing, and online marketing advisory.  Bryan’s new website can be found at Please join us in…

...continue to read "Changes and Non-Changes"

FutureNow Post
Wednesday, Oct. 14, 2009 at 10:31 am

Event driven promotions to make a sale

October 14th, 2009

girl shoppingWhy are some of your visitors hesitating when they get to their shopping cart? What barriers are they running into that stop them from taking action on your site? What are you doing at these points to try and close the sale once you’ve identified that the visitor is hesitating?

I’ve been shopping online a little much this month. I got a new painting for my home office, I bought fabulous athletic sunglasses, and a pair of gorgeous above the knee…

...continue to read "Event driven promotions to make a sale"

FutureNow Post
Friday, Oct. 9, 2009 at 11:05 am

Compare to Your Competitors Before Your Visitors Do

October 9th, 2009

Your visitors are empowered with the ability to access information with the click of a button. You can’t pull a blind-fold over their eyes or manipulate them into anything. They’ll find out the truth with or without you being upfront about what that truth looks like. Being transparent means that you’re being vulnerable, exposing all your wrinkles, scars and bumps, but it also means you’re fully disclosing what makes you better and different.

How can you be completely transparent on your site,…

...continue to read "Compare to Your Competitors Before Your Visitors Do"

FutureNow Post
Tuesday, Oct. 6, 2009 at 9:20 am

Keep Them In the Cart this Christmas

October 6th, 2009

OK, Grok faithful, we all know that the Holiday Season is coming fast. Last year was “make or break” for a holidayslot of eTailers, and this season will be critical for many more.

The ones who make it through will be those who are passionate about the customer experience, AND who are able to prioritize their work between now and the “Holiday Crunch” so that the hours expended actually impact the number of sales they make.

Where do you start if you want your…

...continue to read "Keep Them In the Cart this Christmas"

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