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Archive for January, 2010

FutureNow Post
Wednesday, Jan. 27, 2010 at 8:03 am

How To Optimize Pay Per Click Advertising & Control Costs

January 27th, 2010

Every client I talk to who’s using Pay Per Click (PPC) as part of their online marketing mix voices some level of concern about cost and ROI, and for good reason.  With PPC, there seems to be a thousand different ways to spend too much money for not enough return.  Have you ever experienced any of these headaches?

Setting the wrong daily budget, only to have it spent within a few short hours Having all your clicks come from the…

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FutureNow Post
Monday, Jan. 25, 2010 at 9:30 am

Your Visitors Are Individuals So Treat Them That Way

January 25th, 2010

I have a friend who is responsible for gathering & reporting all the stats for his company.  In speaking with him, I found it interesting when he said “although stats are vital for reporting, they sometimes don’t tell the full story of what really is going on.”

Numbers don’t report the in-between stages of the sales process, they’re only black and white, yes or no, conversion or no conversion.  Numbers do an excellent job of showing trends and forecasting,…

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FutureNow Article
Friday, Jan. 22, 2010

Graduating Prospects: Getting the Most Out of Your Customer Information Form

January 22nd, 2010

graduation-cap-300x242.jpg (JPEG Image, 300x242 pixels)_1264022543574The core of FutureNow’s service offering is helping clients persuade their visitors to move from one stage in their buying process to the next, to ultimately convert more visitors into customers.  One common question we get from B2B marketers is how to design marketing efforts that “graduate” their prospects from one stage of their buying process to the next.

If you’re familiar with FutureNow’s process or are a frequent grok reader, you’ll already know that our process involves not only designing…

...continue to read "Graduating Prospects: Getting the Most Out of Your Customer Information Form"

FutureNow Post
Wednesday, Jan. 20, 2010 at 8:02 am

How to Use Blog Comments for Persuasion: Dos & Donts

January 20th, 2010

Today’s topic is all about using blog (or forum) comments to drive qualified traffic to your site, and how to begin the persuasion process.  It’s an interesting topic for me since I read nearly every comment that gets left on my GrokDotCom posts.

Note: before you read further, understand that this post is NOT about how to use blog comments as a Search Engine Optimization (SEO) tactic.  This post is about how to use blog comments to begin an…

...continue to read "How to Use Blog Comments for Persuasion: Dos & Donts"

FutureNow Post
Monday, Jan. 18, 2010 at 1:00 pm

Shopping Cart Optimization: Take This Step Today

January 18th, 2010

stepsIn my last post, I wrote about treating your various sources of traffic differently from one another.  Track the individual conversion rates of your CPC, organic/SEO, email, etc. so you can prioritize the opportunities you have to optimize your web site’s performance.  That is just the first step, though.  Next, you need to separate each traffic source into segments based on the various campaigns or marketing efforts in each traffic source.

Let me use an example. There is…

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FutureNow Article
Friday, Jan. 15, 2010

Creating a Website: Something from Nothing Part 2

January 15th, 2010

Computer smoke image by chaini00 on Photobucket_1262725196800Last week, I posted the first three tips for savvy DIY-entrepreneurs wanting to start their own website (check out tips 1-3 in Part 1).  Now, without further delay, I’d like to get right back into providing you with the next 3 steps:

4. Buy a domain name. I suggest to do this even if you don’t want to start a website for a few years. I’d even suggest this if you don’t know what you want your website to be centered…

...continue to read "Creating a Website: Something from Nothing Part 2"

FutureNow Post
Wednesday, Jan. 13, 2010 at 9:30 am

Every Source Of Traffic Is Different. Treat It That Way

January 13th, 2010

calculator-moneyDo you look at the average bounce rate of your web site and come to any conclusions about your performance based on this single number? Probably not, right? I mean, it’s possible that this might set off some red flags, and drive you towards finding out what the bounce rates are for your list of top landing pages. That at least gives you a bit more insight into WHERE some of the problems might exist on your site. It may also drive…

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FutureNow Post
Monday, Jan. 11, 2010 at 10:50 am

Online Marketing Optimization: 5 Predictions for 2010

January 11th, 2010

I was asked recently to look into my crystal ball and make some predictions for where the online marketing optimization space (including Conversion Rate Optimization) is headed in the next year.

Some of my predictions will be “wishful thinking,” but if I can sway the direction of an entire industry I’d be surprised, honored, and ask for a raise ;)

One of my favorite magazine formats for this sort of thing is the “What’s In and What’s Out” or “What’s Hot and…

...continue to read "Online Marketing Optimization: 5 Predictions for 2010"

FutureNow Article
Friday, Jan. 8, 2010

Creating a Website: Something from Nothing (and Where to Begin) Part I

January 8th, 2010

poof_logo.jpg (JPEG Image, 300x300 pixels)_1262725637962Last week, I ran into an old high school friend while I was out to dinner with my parents.  As we got to chatting, he told me that he was interested in starting a website for his future photography business.  Since he’s still in school, and doesn’t have a lot of capital to put forward, he asked me for advice on where to begin in creating his website, and how he can get started in a way that…

...continue to read "Creating a Website: Something from Nothing (and Where to Begin) Part I"

FutureNow Post
Wednesday, Jan. 6, 2010 at 8:01 am

How To Loosen Up the Tone of Marketing Emails

January 6th, 2010

My inbox is a battlefield.  It’s where the chosen few companies/brands that I allow into my consciousness battle it out for my attention, my clicks, my time, and my credit card.

I scan the list of unread messages in waves: First, I pick off the obvious junk messages.  Then, I scan the “From” fields and subject lines to make sure I at least recognize who these messages are from and that they’re “legitimate.”  If anything looks questionable, it’s…

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Marketing Optimization Blog
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