Last week, I posted the first three tips for savvy DIY-entrepreneurs wanting to start their own website (check out tips 1-3 in Part 1).Â Now, without further delay, I’d like to get right back into providing you with the next 3 steps:
4. Buy a domain name. I suggest to do this even if you don’t want to start a website for a few years. I’d even suggest this if you don’t know what you want your website to be centered around. Buy a domain name that is related to your name, your family, your hobby, your dog, anything! Because once a domain name is off the market, it’s rare that it’ll become available again. Go to GoDaddy.com and buy a domain name NOW!Â If you know the keywords used when people search for your target product or service, try to get a domain name containing target keywords (e.g. “MensUnderwearStore.com”).
5. Set up persuasive momentum before a line of code gets written. This tip came straight from Melissa Burdon herself!Â And, she knows a thing or two about creating persuasive momentum.Â I think of this step as outlining your ideas before writing a term paper. Planning the path your visitors are going to take on your site before building it a) makes your site is easier to navigate for visitors,Â b) allows visitors to become customers more quickly and c) saves money over the long run because you’ll spend less money on optimization and marketing.
6. Micro-test before you invest. That catchy little phrase came courtesy of Brendan Regan.Â Consider setting up an eBay or Yahoo! store to see what demand there is for your product and help you gauge interest. This will allow you to also realistically project how much money you can invest upfront and if it’s going to be a profitable venture for you.Â There’s a chapter dedicated to this concept in Timothy Ferriss’s The 4-hour work Week.
After you’ve completed these first 6 steps, you’ll be ready to begin planning your site. You’ll be prepared for who else you’re up against in the industry, and maybe even have a little money to get you started.