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Archive for February, 2010

FutureNow Post
Friday, Feb. 26, 2010 at 7:23 pm

Good Cart Design vs. Costly Credibility Indicators

February 26th, 2010

I love to analyze shopping carts because of the immense variety of designs and design elements that different companies and clients employ to try to “get the cash.”  Some elements work better than others, and proper testing can lead the way to optimization.

But, I believe that conversion is cumulative, and every pixel of design you employ in your shopping cart contributes to the semi-conscious feelings of comfort and confidence that prospects get when they decide that your cart is safe…

...continue to read "Good Cart Design vs. Costly Credibility Indicators"

FutureNow Post
Monday, Feb. 22, 2010 at 8:59 am

Optimize that Conversion Rate Before It’s Too Late

February 22nd, 2010

This post is dedicated to online marketers and small business owners out there who make money from their website, but have not yet kicked off a formal online marketing and website optimization program.  For those who have, good job, and there may be other Grok posts more useful to you than this one.

I also want to note that this post was inspired by a recent post by Mark Bronlow over at Email Marketing Reports.  In particular, his infographic was extremely…

...continue to read "Optimize that Conversion Rate Before It’s Too Late"

FutureNow Article
Friday, Feb. 19, 2010

Your Website is Unique. Don’t Settle for Best Practices.

February 19th, 2010

free-270x300.jpg (JPEG Image, 270x300 pixels)_1266259080494In a recent comment I received on one of my older blog posts, a reader pointed out that much of the advice I had provided was for people who were just beginning optimization efforts and they (the commenter) wanted something more meaty for themselves to sink their teeth into.  This is not the first time I’ve seen this type of comment on a blog post, and I know that many of the Grok’s readers are DIY-ers who get frustrated…

...continue to read "Your Website is Unique. Don’t Settle for Best Practices."

FutureNow Post
Monday, Feb. 15, 2010 at 10:02 am

A Little K.I.S.S. Just in Time for Valentine’s Day

February 15th, 2010

Kiss Photo

I have to admit, I love to read our blog.  I love the insights my colleagues routinely bring to the table–and the fact that, like world-class athletes, they make it look so easy!  But sometimes, when I try to put all the pieces together, I find my head in a whirl of information, overwhelmed by the complexities of internet marketing and website optimization…and that’s when I have to get back to basics.  I remind myself to Keep…

...continue to read "A Little K.I.S.S. Just in Time for Valentine’s Day"

FutureNow Post
Monday, Feb. 15, 2010 at 9:32 am

We Converted Online, But Only Because It Was Free

February 15th, 2010

I was just recently married and moved to a new state not too long after the wedding.  Thankfully, rather than receiving gifts from friends and family, my husband and I received a slew of gift cards, the majority of which were to  After moving in to a relatively bare apartment, we happily went to our local Target store in order to cash in.  Already familiar with the Target brand, and having a pretty good idea of…

...continue to read "We Converted Online, But Only Because It Was Free"

FutureNow Post
Friday, Feb. 12, 2010 at 9:30 am

Timed Sale Websites & The X Factor of Conversion

February 12th, 2010


Recently, I moved to Boston and began the search for the perfect gym.  I got recommendations from friends, did some research online, and even visited a few in the area to discuss membership options.  But, my instincts told me that if I could just wait one more week, some amazing deal would come along.

Last week that deal appeared in my inbox from Groupon; $24 for 24 day passes, a $480 value, saving me 95%! I couldn’t have been…

...continue to read "Timed Sale Websites & The X Factor of Conversion"

FutureNow Post
Wednesday, Feb. 10, 2010 at 9:36 am

What Makes a Product Review Great? 7 Tips That Count

February 10th, 2010

Anyone that knows me knows that I’m passionate about my job.  I get to be an investigative reporter, go undercover by transforming myself to think like various different personas to analyze my client’s online performance, and help them make changes that ultimately lead to higher sales and/or leads. That doesn’t seem like a “job,” right? I feel like I’m solving mysteries every day for my clients, and uncovering tremendous opportunities at the same time.  I think I should get…

...continue to read "What Makes a Product Review Great? 7 Tips That Count"

FutureNow Post
Tuesday, Feb. 9, 2010 at 7:31 am

20 Questions to Ask When Evaluating Optimization Services

February 9th, 2010

20questions.001Since the common predictions over the last two months have been that Conversion Rate Optimization (CRO) is going to have a big year in 2010, some of our GrokDotCom readers have expressed interest in how to evaluate the different CRO service providers out there.

Despite an obvious bias, I still think I can offer some objective talking points, questions to ask, and things to think about if you’re going to pursue hiring help to optimize your conversion rate.  But before we go…

...continue to read "20 Questions to Ask When Evaluating Optimization Services"

FutureNow Post
Wednesday, Feb. 3, 2010 at 7:50 am

Can Conversion Rate Optimization Improve Lead Quality?

February 3rd, 2010

There was a question posed in the comments section of my last post on Pay Per Click optimization that I thought I’d try to address: “What are your thoughts on using CRO to improve the quality of leads?”

Good question!  Many people assume that optimizing for higher conversion rates in the Business to Business (B2B) environment always ends up decreasing lead quality.  We at FutureNow don’t believe that for one minute, though.  If you’re responsible for a B2B lead generation…

...continue to read "Can Conversion Rate Optimization Improve Lead Quality?"

FutureNow Post
Monday, Feb. 1, 2010 at 9:25 am

Avoid Asking for the Lead Too Early

February 1st, 2010

My best girlfriend, Brittany was searching online for an apartment in Salt Lake City last week. She told me about her frustrating experience with I want to share her experience with you, to show you what NOT do on your site. This is a perfect example of a reputable company, getting a boat load of qualified traffic, who may be losing out on a lot of leads because some visitors are hesitant to enter personal information, as the first…

...continue to read "Avoid Asking for the Lead Too Early"

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