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FutureNow Article
Friday, Feb. 19, 2010

Your Website is Unique. Don’t Settle for Best Practices.

By Natalie Hart
February 19th, 2010

free-270x300.jpg (JPEG Image, 270x300 pixels)_1266259080494In a recent comment I received on one of my older blog posts, a reader pointed out that much of the advice I had provided was for people who were just beginning optimization efforts and they (the commenter) wanted something more meaty for themselves to sink their teeth into.  This is not the first time I’ve seen this type of comment on a blog post, and I know that many of the Grok’s readers are DIY-ers who get frustrated when they read article after article that only provides them with basic or heuristic recommendations.  So, I want to put this out there into the blogosphere: I can’t give you recommendations that’ll revolutionize your conversion rate without looking at your data. (And, be wary of those who will, because they’ll be basing their recommendations off of “best practice” or instinct, which may lead you to doing more damage than good).  However, this doesn’t mean that there isn’t information out there that can help you if you want to optimize your site yourself. You just may be searching for that information with the wrong idea about what it will do for you.

Our recommendations aren’t pulled out of a list of best practices.  Our analysis and recommendations follow a process, linking everything back to a piece of data.  This is why data from your analytics is so important in optimization.  If you can’t draw a direct line between why you’re changing something on your site, and a piece of data, make sure you recognize this as a risky move, and track it very carefully.  Learning how to properly track information in an analytic program like Google Analytics, and crunching numbers to isolate potential problems are both blogged about often.  Searching for these types of articles (hint: His last name is Kaushik) will help more experienced DIYers find some of the more sophisticated tips that they’re looking for.  It won’t be as easy as “make your button stand out” or “make sure your security assurances are click-able,” but it’s useful information that’s out there to be consumed.

What I mean is that once you get beyond the basics, optimization is no longer a one-size-fits-all solution, just like there is no average conversion rate that you should measure yourself against.  So, when you look at examples of problems and solutions that are more complicated, the direction you get from those endeavors is much more likely to be about how to approach a particular kind of problem than it is to be a specific “change X to Y” kind of learning.  Why is that?  Well, let’s revisit my lead-in statement: I can’t give you recommendations that’ll revolutionize your conversion rate without looking at your data. The operative words in that statement are “you” and “your.”

Contrary to popular belief, optimization is not over after you’ve eliminated basic problems that every site needs to account for (e.g. load time, font size and legibility, visible calls to action, security assurances, etc).  But, beyond that point is where the real fun begins, and where the deeper opportunities lie.  That’s when conversion optimization transitions from sheer mimicry into a complex dance where the particulars of a situation drive how you apply overarching principles and practices.  We can talk to you about what those principles and practices are; show you some examples of those principles and practices being applied.  But you can’t just do what we do and expect it to work for you, because you’re already beyond the point where you’re just like everybody else.

That’s right: you ARE special. You’ve been waiting for someone to say it, and now it’s finally out there.  Now we can commence with our love affair.  In fact, it’s because your business is unique that optimization sometimes can be so difficult: what worked for Sally’s website might not work for yours, because you are not Sally. That doesn’t mean that you can’t learn something from Sally’s struggles.  You can learn the techniques that Sally used to resolve them.  You can read about how Sally struggled, and the progress she made all by herself.  And you can also investigate the experts that Sally used to help her learn how to look at her site and data to break through the barriers that held her back.

If you want to use Sally’s deeper learning to try to shed light on your own optimization efforts, you have to use your instinct.  You have to ask yourself, “Am I just like Sally?” or, “Am I similar enough to Sally?”, and, “How might I be different from Sally and what does that mean for how I attack this problem?”

Instinct can be a very powerful thing for those who have some confidence in optimization, but make sure you have a back-up plan as well.  A great security measure for instinct is testing.  Testing can save you from making a wrong move when trying to optimize your site. However, it’s also one of the easiest things to mess up if you don’t know how to do it properly.  Thankfully, there is a ton of information out there on how to run tests!  Creating a scientifically valid test is the key to creating a ‘successful’ test.  (Successful in this case = results that can be trusted, not necessarily results that generate you money.)  Numerous blog posts give pointers about testing calculators that determine how long a test must to run to achieve significance, creating tests that will give you the clarity you seek, and testing when you have lower traffic.

So, to you experienced DIY optimizers: don’t lose faith when you read yet another article on best practices; just understand that the “beyond-the-basics” direction you’re looking for is hard to come by because it has to be tailored to you.  It doesn’t mean you can’t try those kinds of things on your own.  You certainly can.  But please recognize that if you find yourself wishing this blog post went into more detail about someone “just like” you, with a problem “just like” yours, then that’s probably a signal that you need some expert guidance. There is no shame in admitting that.  And believe me: you’re worth it!

Add Your Comments

Comments (317)

  1. Excellent post! I really enjoyed reading it. I will be back for more!

  2. I think this is probably the major challenge for anyone working in optimisation (or optimization) these days. If you start by thinking of all the ways in which an interface might be changed or developed:

    1. The owner has an irrational dislike of a colour, font or placement.
    2. The owner engages a design firm who refuse to take any constructive input lest it interfere with their vision or concept
    3. The owner decides one day to make a major change because they think it looks better
    Just three I’ve heard about from colleagues in the business…

    We still have a long way to go before we can reliably convince most people of the benefit of doing this kind of work, then and only then will we actually get people to look at data. You can trust me on that – I trained as a scientist.

  3. Yes whit data I can realise what is a 20% of my work generate 80% of the result, and after focus on that work for make more.

  4. People in this industry have a tendency to think what works in one situation applies to all situations which couldn’t be farther from the truth.

    In my experience, just about every situation has something unique about it that skews the results you would get by applying a technique that ma have worked perfectly in some other scenario.

    Like you said, your situation is likely to be different from mine.

  5. Edinburgh Hotels said it right. I recently met an owner who had a vision for his website : Only popups ! I said : “What ?” He said he didn’t like to go to new pages. He wants them to pop up. It’s so sad that its funny.

    If you don’t believe in testing and think your gut feeling is the best, look for Anne Holland’s website, called Which Test Won. You get to vote on which design improved conversion better, based on actual results. It’s very fun and you also learn a lot.

    Good luck to all with your websites.

  6. Nice Post, would love to subscribe to this blog !

  7. Thanks Natalie, there is a real need for best practices despite the uniqueness of each site. Take the really small business: 0-5 employees producing several services, no time for deep DIY applied conversion optimization… just enough time for really simple adjustments. Measurement is restricted to simple stats review like number of visitors, time on site, and top exit pages. These firms are lucky to have an hour per week to spend. Hiring a firm is out of the question because the business has no way to really qualify the firm’s skills because they can’t even phrase the right questions.

    Moving into greater web investment is a risk and ‘best practices’ is at least a basic map of what needs to be addressed first.
    So where does one find the definite ‘best practices list of all time’? Preferably in prioritized order.

  8. I just wrote about the same concept regarding marketing proposals: it’s hard to give you ideas until I see what’s really going on. Anyone who can quote details is a generalist.

  9. Most people don’t realize the power of Google Analytics. Pretty much all the information they’ll need to improve conversion is right there. And it’s FREE

  10. We work with healthinsurance companies and agents and even in that narrow product window, the differences in what people are trying to accomplish are amazing. I would go one step further and tell people to examine their goals. While a 1-percent conversion rate could mean disaster for one company, it could be a gold mine for others.

  11. One of the hardest things for clients to understand when asking for a proposal is that this isn’t a one size fits all business. A professional will evaluate not just your site and market, but your competition. And I don’t think the advice given in this blog is just for beginners. I think there is a lot of information to be learned for people in the business a while.

  12. Optimization is troublesome to worry about, I think whatever is the most professional practice would be the best to follow though as I’ve been on a lot of sites and seen those pop-up things that advertise for the site and hi-jack your screen, that’s just terrible usually, but every now and then it seems fitting to the site, so it really is an individual thing, maybe what would be nice is an intermediate list of the ‘next step’ optimization types and have them categorized as generally more appropriate for certain kinds of uses and sites.

  13. [...] Your Website is Unique. Don’t Settle for Best Practices. Published: February 19, 2010 Source: Conversion Rate Optimization & Marketing Blog | FutureNow, Inc In a recent comment I received on one of my older blog posts, a reader pointed out that much of the advice I had provided was for people who were just beginning optimization efforts and they (the commenter) wan… [...]

  14. I think a list of standard best practices is still the prerequisite for any site that needs to be optimized generally. Then, the site needs to be analyzed for it own unique audience, needs, etc.

  15. very good post i am very interested in reading more about best practises

  16. I can understand the way most people think. I’m new in this industry, but in my previous work experience as it’s also have the same practice.
    Nonetheless as consultant one of of our job is to show them the methodology, usually it works to make people understand the process.

  17. For a starters one should check out google analytics university and get themselves a degree there, it costs like 50usd but its worth it. Then you have an idea on what do the numbers really mean and what you can do with these.

  18. I run a few different sites, and believe me, none of them are the same. What works with one doesn’t always work with another. One you finish the basics, whatever is done after that is many times unique to the blog/site in question.

  19. just do it,simple and easy

  20. Great tips. There is alot of misinformation out there about seo. This really sets some of the things I have problems with.

  21. Yeah, just be your self

  22. Great tips! thank you :)

  23. To get decent advertising for your websites/blogs etc you generally have to have (sometimes alot) of spare cash on hand. There are very few easy cheap ways of advertising your websites/blogs which kind of sucks.

  24. I read something about Google Analytics in those comments and I completely agree with that : we have a very usefull (and free!) tool that can really help us improving conversion! It’s probably not enough but I’m sure that a lot of website owners didn’t use 100% of the Google Analytics information. I think that before asking for more “tips” there’s a lot more to do with “basics”… Thanks for this post!

  25. Very helpful post. There is no one-size-fits all when it comes to optimization or conversion, testing is the key a lot of people forget about..

  26. Test. Test. Test. That’s how you are going to increase optimization and conversion.

  27. Google Anyalytics really is a great tool and, when used properly, will most likely help increase conversion. It will at the very least show you where you are failing: if your not getting traffic you can’t convert. If you’re getting traffic but not converting, review your copy.

  28. Interesting post, helpful comments.

  29. I know people really like google anyalytics a lot but I never bothered with it. I use histats instead I find it a lot better. Most people say it is noobish but I really like it.

  30. We still have a long way to go before we can reliably convince most people of the benefit of doing this kind of work, then and only then will we actually get people to look trust me on that – I trained as a scientist.

  31. We still have a long way to go before we can reliably convince most people of the kind of work, then and only then will we actually get people to look trust me on that – I trained as a scientist.

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  33. Thanks for the great tips. I have actually been using google analytics and the webmaster tools and they are very useful. Just wish Google Analytics were real time updated.

  34. Nice tips, i think the unique has spesial power when we build a website.
    Thank you

  35. very good post i am very interested in reading more about best practises

  36. very nice post. thanks

  37. This is really an eye-opener and I agree with everything you said. It is really good to base your techniques on the analytics result of your website. And for every website, they each differ in analytics result so they will not use the same techniques. But, as you said, it will still be helpful to know the basics of everything because they serve as your groundwork or foundation and you can just innovate or change or add depending on your site’s needs. A truly great post! Thanks for this.

  38. very nice post. thanks

  39. You are completely right one needs to take into consideration of the data in for example google analytics.

  40. I definitely agree with frequently using Google analytics and looking at the analytics for each site individually. What works on one site may not work on another site hence the importance of constantly evaluating conversions.

  41. Hiring a firm is out of the question because the business has no way to really qualify the firm’s skills because they can’t even phrase the right questions.

    Moving into greater web investment is a risk and ‘best practices’ is at least a basic map of what needs to be addressed first.

  42. Good point. Innovation is about not following previously defined paths.

  43. Hi Natalie thanks for your post.. i’ts veri nice.. good luck for you..

  44. I like to read this post.. it is verry use full

  45. [...] need no stinkin’ “best practices.” Seriously. GrokDotCom has a great write-up of why you should ignore best practices. Me? I’m a fan of the benefit of worst practices, [...]

  46. I tried to do seo for companies, but after some time I gave up. I’m sick of arguing with customers, who didn’t liked the way I changed there site. Even when they got better results (traffic), they still wanted to change the website back to the way it was.In most cases I just tweaked site a little bit. Now I do seo just for my needs and I can finally do it like it should be.

  47. Interesting. But you know that sometimes some stuff doesn’t work if you even work hard, it’s a luck. You can build profitable online business in just few months but you can bankrupt another day with an excellent idea and content..

  48. Thanks Natalie, there is a real need for best practices despite the uniqueness of each site.

  49. Thanks for making me realize that SEO varies on a site to site basis.

  50. What? You don’t have a magic bullet for everyone? :) Honestly, this reminds me of what I do at work. Fixing computers. Long long ago someone once said, “start with the easiest thing – check the power cord.” Sometimes it is best to review the very basics, to look at all sides of the known standards – and sometimes in there you will find gold! And yes, test test test.

  51. great post, maybe some people will learn to think for themselves and put in some effort rather than wait for someone to give them the easy answers… what a concept!

  52. Interesting. But you know that sometimes some stuff doesn’t work if you even work hard, it’s a luck. You can build profitable online business in just few months but you can bankrupt another day with an excellent idea and content..
    notebook servisi

  53. What? You don’t have a magic bullet for everyone? Honestly, this reminds me of what I do at work. Fixing computers. notebook servisi Long long ago someone once said, “start with the easiest thing – check the power cord.” Sometimes it is best to review the very basics, to look at all sides of the known standards – and sometimes in there you will find gold! And yes, test test test.

  54. Good point. Innovation is about not following previously defined paths.
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  55. I completly agree with your statements. Thanks for sharing.

  56. great post, maybe some people will learn to think for themselves and put in some effort rather than wait for someone to give them the easy answers… what a concept!
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  57. klima servisi Good point. Innovation is about not following previously defined paths.

  58. As often happens I get a site completed and it starts to generate traffic, and then the owner decides it is time to make some changes…. Back to the drawing board.

  59. Hiring a firm is out of the question because the business has no way to really qualify the firm’s skills because they can’t even phrase the right questions.

    Moving into greater web investment is a risk and ‘best practices’ is at least a basic map of what needs to be addressed first.

  60. Hi Natalie – You have made a great point.

    Optimization is a continuous process. And it also requires commitment to content strategy – learn and adapt with time.

    Google tools give all anyone would need to do behavioral and qualitative analysis.

    Another aspect to this is understanding of the business objectives and how web fits into it. That helps in identifying clear intended outcomes for the web site. When you do that and be willing to measure, web presence can be a huge asset for business growth, and also getting new business insights.

  61. COntent is king so unique content is very very important in SEO

    But I don’t know sometime I visit any blogs Duplicate content but gets high ranking

  62. Appreciated the honest feedback. I think so many people focus on the best practices that they never spend the time to analyze their site and what is or is not working. Sure, content is king but for YOUR site it’s important to know which content. Thnx for a good article.

  63. Yes, I agree that content is king but we should follow right process, linking everything back to a piece of data. Thanks for sharing

  64. Google Analytics covers just about everything there is. Has anyone tried Google Lens?

  65. You can always do something to improve conversion. Period. Best practices can be netter ;P

  66. Agree.., best practice need a good analyze to optimize.

  67. Really well-written and informative article! I’ll be implementing many of these practices in the near future, thanks!

  68. Just getting into analytics…I’ve got to learn this stuff, thanks.

  69. You may want to consider some simple algorithms which,
    when observed and committed in designing of a website
    with placement of various critical metatags that can
    surely achieve a high search engine presence and
    increase Internet traffic to your website.

  70. It’s nice every once in awhile when you get those aha moments when cause and effect smack you right in the face.

  71. I appreciate an honest post that tells it like it is.

    Everyone wants answers, but sometimes we have to look within our own unique situations. What I appreciate most about this post is that it focuses on genuine advice about providing value based on facts, while never forgetting that information provided will not fit our situations to a tee.

    These kinds of reminders are invaluable.

    Thank you.

  72. You may simply do the normal way, but you need to add something new, something interesting. Just two things, write high quality content and do the right procedure in building your site links.

  73. While each website is unique, there can be a lot of commonality–at least in categories. The real key is to examine business goals and make sure your optimization is geared towards meeting those goals.

  74. i like this article. i installed google analytics a few weeks ago. sometimes im surprised of the results.

  75. Very well written and good insightful thoughts provided along the post. Thanks for the great advice and tips here.
    Keep posting more like this.

  76. If my site is unique, I think many site linkback to my post if it’s interesting.
    So vert good for SEO

  77. What a very cool article, there are some websites that do this very well. They buck best practices sometimes in favor of stuff that works really well. Here’s a site on window replacement that does a great job of linking internally.

  78. Nice idea. Before i read this, i never aware that my site is unique.

  79. You really need to work hard in order to be successful online. Remember, content is the king! Make sure that you provide your readers quality content to make them as a recurring visitors of your site. Also, build links in order for your potential readers find you. Let them know that you exists.

  80. That’s a great post. I would like to read this kind of post.

  81. After a certain level of DIY a person should optimize with help of benchmark reports of his website interactivity data and his instincts.

    One should read more detailed way of marketing and online marketing instead of looking for repeated filters written down by others.

  82. i am basically not the business for long time. i just started my website and working on it. but i do agree with the author if the site is unique and you are the first one to have it, then it will be all you in the future. want to read more comments about this post, so Bookmarked and waiting, thanks author for the post :)

  83. great post and helpful, now i know i should think about new and unique idea to come up with some good. but how i would know is that my site is unique or not? any idea?

  84. Thanks for the post, Natalie.

    You’re right, there is no quick fix for optimization, which is why it is so easy to get frustrated and give up. There is no way to figure out what strategy best applies to a site unless you analyze the data.

  85. I also think that the time scale involved in good optimization makes a lot of SEO clients feel like they aren’t getting a good value for the price they pay. It is important to prove the value of your work to the client.

  86. Well dis is really a nice post..Thanks for coming up with such a topic.

  87. Yeah i am also a follower of oyur previous blog.
    It helped me learning the basics for my blog, but i was waiting that you provide some higher level things. maybe something different.
    And this was a post that i really loved reading! Great thing yaar!

  88. Nice read, Natalie. Optimization begins from the beginning and is definitely a continuous process.
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  89. Thanks for sharing.I agree with your statements.

  90. well nice post :) thnx for da tips

  91. Each and every site needs a different approach, because every keyword niche, and every target market, is different. Like I have said before what works for one, may fail horribly for another. Stay patient, and flexible in the begginning.

  92. Agree.., best practice need a good analyze to optimize.

  93. Very nice tips, and i agree with your tips and i wait your tips again

  94. Good tips. Any idea for some other articles related to the Best Practices?

  95. Cool website, like what I have read. Will definitely be back to read again.

  96. [...] recently read the article Your Website is Unique. Don’t Settle for Best Practices. at Future Now, giving a little more insight at why not always settle for the best practice(when you [...]

  97. Best tips and above all so much helpful comments to follow up… thanks guyzzz :)

  98. Awesome tips! I’ve implemented best practices..time to start defining where I can truly shine!

  99. I really like to read this kind of articles. I read a lot of articles regarding “Your website”… but here I found some good tips.

  100. @ SEO

    Here at Grok they have quite an extensive archives split up by category. You can browse them to find a paticuluar topic of your liking!

  101. Thank you very much for this post. I had to bookmark it. I will read these again and again. I have been using Google analytics for a while now, and I think that this is a must have tool for site owners

  102. nice tips for anyone who want to gain the domain value. the content and web must be unique

  103. I’ve created no less than 50 sites for clients out of WordPress, and basically the only best practices I use are a standard set of plugins that I think pretty much every small business website should include.

    Other than that, I let things like Google Analytics and Crazy Egg tell me how the site is working and how to make it better.

  104. That is something that we generally do not do , i hope your tips prove helpful to people and they learn from the argument given in your post.

  105. this is a brilliant post from a brillian blog. I’ve followed all your tips. Thanks very much.

  106. Thank for your tips,is nice post

  107. Excellent post!
    You make some good points about optimization.
    Thank you for the tips Natalie.

    keep them posts coming :)

  108. You are exactly correct.Now a days most of the so called internet gurus talk about optimization in term of a particular nich.But for most of the readers that will not work because they are working in different nich.So it is better to see things in more general aspects.Anyway nice

  109. Well each website is unique, each niche is unique, each keyword string is unique, and each method of SEO is as well. So don’t settle for conformity of course.

  110. This is so true, what works for one site may not work at all for another one. also the testing part, if you don’t try other ways of, ads placement let’s say you wont find out which way is better.

  111. @ Freeman

    You can take other people’s word for it, but in the end you will never know unless you try it yourself!

  112. So true click. The “expert gurus” only know what they have been good at ultimately you have to get out there in your niche market.

  113. Google insight and A-B testing is a learned skill but really helps getting things right for your target market. Remember, what you want and what your customers want are often very different.

  114. Thanks Natalie for providing us with this information.

    Good points you got there.

  115. This post should be included in some kind of web marketing 101 manual or something. At least, WordPress and all the other major (blog)platforms should have it as required reading for new bloggers. I`m sick and tired of people flooding the planets web marketing discussion forums with questions on how to increase their conversion rate. Know what the problem is? They have not read this article, and they do not have any understanding what so ever when it comes to unique recommendations depending on what kind of site you`ve got, where your visitors come from, how targeted they are etc. My gosh, no wonder 99.9% of all webmasters never succeeds, they keep asking questions and never actually put down any work in testing and failing with their conversion etc.

  116. really nice post. Measurement is restricted to simple stats review like number of visitors, time on site, and top exit pages. These firms are lucky to have an hour per week to spend

  117. That’s awesome read. In my view, when it comes to stats, people simply see the total number of unique visitors and then pageviews.

    In my opinion, a good analytics is looking your website content’s stats so that it will help you to improve the quality.

    :)

  118. Excellent post, I couldn’t agree with you more. optimization after the first couple months is hard if you don’t have date to go off of.

  119. Keeping on schedule is another important thing as well. If you don’t keep track of how much time you are spending, as well as meeting those goals, you end up wandering off into wasting time.

  120. These firms are lucky to have an hour per week to spend. Hiring a firm is out of the question because the business has no way to really qualify the firm’s skills because they can’t even phrase the right questions.

  121. So true click. The “expert gurus” only know what they have been good at ultimately you have to get out there in your niche market.

  122. Depending on your niche, anything can be possible. Just watch your numbers closely and make changes as needed!

  123. Creating a business from nothing is the American dream, best practices is right up there as well.

  124. Very well written post!

    The complex topic is explained in simple words.

  125. Great articel I agree with most, Reviewing the best practice is no easy task for the general consumer. In the UK if you need bedroom furniture, you generally shop online for this. Looking for things like free delivery and good honest customer service

  126. thanks alot for this post

  127. I’ve got to agree with Buffalo Dave every situation is different, every new blog/site/project will have different goals, different audiences. Each one may call for a different approach.

    In the article you also mention:
    “Contrary to popular belief, optimization is not over after you’ve eliminated basic problems that every site needs to account for (e.g. load time, font size and legibility, visible calls to action, security assurances, etc).” – This is absolutely spot on, there are certain things that need solving straight away but then its not over its just beginning!

  128. Thanks for the tests links. I’m a software developer and testing is a big part on any software success and if you build an e-commerce site the testing phase is a must.

  129. Every business is unique indeed. Therefore, each requires a unique SEO approach. By the way, where can I find resources in the web for advanced SEO? Like software? Any recommendations? We at business equipment lease want to improve our rankings.

  130. That’s right you never have to let yourself beaten you have to tray until you succeed.

  131. It’s very usefull, i’ll follow your articals..

  132. I agree each website should be considered unique. Too many people conform to the herd mentality and end up looking like another face in the crowd.

  133. I think the unique websites are very rare. A big part of webmasters uses copied content and don’t work to create original posts. In this way, a large quantity of web information is wrong and outdated.

  134. It’s very difficult to be original in web’s world. A large quantity of information is created daily but just a small part of this info is it has readers.

  135. thank yuou:)

  136. Yes whit data I can realise what is a 20% of my work generate 80% of the result, and after focus on that work for make more.

  137. Rank and traffic is the most important things. Therefore every website should consider to have SEO

  138. I really like the thinking of Natalie Hart and do favour that their are most to come out of the SERP. Google analytics is not used much by website owners , it provide good analytics reports to website owners. i love to see the traffic flowing towards my website rank is also important but traffic is what you look for always

  139. Excellent advice so what I am struggling with at the moment. Beyond the basics of SEO I am really just going on instinct and trying to track my success.

  140. I think that if you make everything you do relevant to what you are talking about on your site then you’ll be ok.

    Because it appears that seo is just trying to speed up the processes carried out by humans naturally

  141. Wow great post! A real eye-opener, yet such a simple concept: testing and tracking what works. Although I am sure it is easier said than done!

  142. Creativity, uniqueness and quality are what will get you ahead! Nice post.

  143. A great response, thank you. I would much prefer this honest approach than the emails I receive everyday promising that they can offer the SEO/links/gold dust etc that will suddenly change my business overnight!

  144. It’s very difficult to be original in web’s world

  145. Excellent advice so what I am struggling with at the moment

  146. Creating a business from nothing is the American dream, best practices is right up there as well.

  147. You can take other people’s word for it, but in the end you will never know unless you try it yourself!

  148. Well dis is really a nice post..Thanks for coming up with such a topic.

  149. Guess it is just human nature for a webmaster to try the newest seo trick. But without testing and reading the data, how do you what works?

  150. Yeah, I get it. One size doesn’t fit all. With so many types of businesses (mine is law related)I can see how discussing one industry will not match other types of businesses. It is frustrating though. Did you guys and girls ever talk about lawyers and I missed it? Any suggestions?

  151. One more thing about this article. You are right, we are all snowflakes, except for my clone.

  152. The legal sector is under exploited for SEO in the UK. Most firms here don’t have a clue where their website ranks in google or what it takes to get there. I am always asked to give fixed price and time scale to achieve first page listings for these firms – impossible!

  153. Something which is not unusual. You have explained it a little decent manner but I believe there is more to come

  154. It can be very painful when most articles and blog posts seem to be aimed at beginners. When you’re doing it for yourself and you’ve crossed the initial hurdles then you need a bit more than simple “how to” information.

    Google Analytics are free, and if you learn how to interpret them, absolutely the most powerful tool to evaluate your websites performance. And it is free to boot!

    It scares me when I talk to people and although they are web designers or website owners, they haven’t heard of SEO or analytics as such. They inevitably can not believe how technical it really can get, and how easily you can track everything that’s happening. One learns something new every day, I guess….

  155. Thanks Natalie for the great post! Testing can save you from making a wrong move when trying to optimize your site, agreed!

  156. Nice tips for those who want to get a domain value! :-)

  157. What works on one site may not work on another site hence the importance of constantly evaluating conversions.

  158. Rank and traffic is the most important things. Thanks for this post

  159. Uniqueness is defininetly of great value, as well as relevancy to inbound links. Unfortunately ‘Change the Goal Post’ Google may stll get you somehow and judging by their recent tactics of featuring their own products and pictures above the No.1 slot, it can make one feel somewhat deflated for your efforts. especially when the No.1 position has sunk further down the page, as searchers are less likely to click if no.1 is practically at the bottom of the page. Nice and helpful article though.

  160. The concept in this post is great. For optimization uniqueness is required but it is far more important that best practice is required. It is important to set benchmarks for your site in order to apply seo at every stage along the way to get better result for conversion. Thank you for the post.

  161. teşekkürler ….

  162. [...] View full post on Conversion Rate Optimization & Marketing Blog | FutureNow, Inc [...]

  163. It’s true SEO can and will make or break your website. It’s best to start with the most obvious things firts such as colors, calls to action ect.

  164. This is a great information..I am a newbie in blogging..I need to learn more about website optimization.Subscribed this post.

  165. Thanks for the helpful information. SEO is a major subject on the internet now and you have to be very careful with whos advice you follow. Thnaks again

  166. Great Website. appreciate the info. So many sites out there with misleading info and its like they say one size dont fit all. thanks for the info

  167. People who owns a web business automatically assume that once its done up, online and paid for, that part of work is done, but fail to see that maintaining a website is a 24/7 duty and requires almost constant attention. This article not only emphasize the important points of ‘greasing the machine’ but also the fact that it is normal for people to not being able to catch up on tuning and priming up their own sites, and there is absolutely nothing wrong with that.

  168. Excellent subject. Really usefull !!! I share it immediatly with friends of mine who will be interested in this subject too.

  169. Optimization is so very new to me. As I understand from your very informative post, it is something that one needs to give more thought of than just rushing into changing things. There will always be risks involved in optimizing a website and because every website has its own “personality”, the seemingly BEST PRACTICES is more often than not, not always applicable.

  170. This guide is very great, diffirent is important in online world today.
    Thanks.

  171. As you mention it is very important that the changes you make on your website are a result of data indicating that you need to change it!

  172. I used Google Analytics for track all progress of my blog

  173. Make changes…test..measure results…make changes …test…measure results

  174. This is a great information..I am a newbie in blogging..I need to learn more about website optimization.Subscribed this post

  175. I find trying to satisfy G’s criteria very time consuming and I now concentrate on making the site appeal to users and just hope G is pleased!

  176. Yes, everyone’s site is different so it’s sometimes hard to follow conversion “best practices”. However some tools like paid user testing, heatmaping, click thru analysis and color palettes based on the demographic can sure help.

  177. Using Google Analytics is must! Or you can also use some other stats tool. Stats help us to get good data about our site and helping us to improve it. Nice post bro!

  178. Great idea. This is the most detailed post to SEO on the market. Anyone who really wants to get to grips with best practice should read it… thoroughly.

  179. Thanks Natalie, there is a real need for best practices despite the uniqueness of each site. Take the really small business: 0-5 employees producing several services, no time for deep DIY applied conversion optimization

  180. I agree with everything you have stated in that post. Thanks for the share very valuable.

  181. I kinda understand this point of being unique. But it’s a risk! If you are trying to be unique you can either get great results or none at all. That includes testing. And testing takes time. Why not rather just go for something that is allready proven to be working.

  182. There’s a saying by doing whatever you become whoever.

    Every single blog and site is indeed unique. Following guides will get you the results that most sites got at most.

    To get on the top you do have to put something unique

  183. Every blog is unique and every optimization effort is unique as well. Both are arts, not sciences.

  184. Google analytics is mentioned a lot to optimize the conversion of a website! Is there no other (or better) tool to do this?

  185. Uniqueness is most important factor for every business. Same way uniqueness is must require in site but the uniqueness require in content & the information which is added in the site. Google always give more priority to unique information. For the person who are who are doing optimization for thous person they need to know what is Google analytic & what is the use of this tool. I think many persons they don’t know about this.

  186. I agree with Thomas above – Every blog is unique and every optimization effort is unique as well. While it helps to follow general SEO practices, we should also check whether these advices cater to our blog needs.

  187. Thanks for the post, quite interesting.

  188. I learnt many things by reading this post, thank you.

  189. Great tips! thank you.

  190. Unique content is king. Do not waste your time for blackhat seo methods. If your content is unique, all people become also search engines… Thanks for article.

  191. Thanks again for an interesting post. I have installed Analytics but not really used it much – will take your advice and start using it more.

  192. This is the exact reason why i dont believe in selling scripts. If you want a quality unique website then buying a mass production or copycat script ill never be the answer. Either code it yourself or get a professional that way you have the copyright power over the script.

  193. I also used Google Analytics for track all progress of my blog

  194. Thanks for the post, quite interesting.

  195. I agree, I use a website called copyscape, this checks for Duplicate content and ensures a Retailer can be in control of there site and its content.

  196. First thanks for this post, This is so true, what works for one site may not work at all for another one. also the testing, if you don’t try diferent ways.

  197. Hope I’ve a unique website, with a single page. By the way such ideas really work if we own a website. Thanks for the post :) .

  198. Thanks. I can’t tell you how many articles I have read about optimization hoping to find something new, but am often disappointed with the “same old stuff”…the basics. This post gives a fresh perspective. Thanks!

  199. Tanks for learning something new. Google Analytics is a great way to monitor site usage and traffic. Piwik is for me a very good alternative.

  200. Excellent post + comments about SEO + search traffics means a lot to me….

    thanks for sharing this wonderful article with us…..

  201. Great point. However, here’s the issue I’m running into– My blog has 1000s of links pointing to it. I haven’t found a tool that can show me all these links. So I’m a bit lost as to how to analyze my own site now!

  202. @Wedding DJ San Diego, a good tool is Link Diagnosis. It’s free and shows loads of stuff about your links.

  203. Most people just look at others and try to copy the process. Only after they have put in the hard work and invested money do they realize that the same marketing practices that worked for their competitor did not work for them.

  204. Most people don’t realize the power of Google Analytics.
    You really need to work hard in order to be successful online. Remember, content is the king! Make sure that you provide your readers quality content to make them as a recurring visitors of your site. Also, build links in order for your potential readers find you. Let them know that you exists.

  205. This is a valuable lesson for me. currently I am always trying to provide unique articles for my blogs. I will try to practice it.

  206. Its important to only change one thing at a time a record the result. To speed up this process you can use software that will allow you to do Taguchi tests.

  207. I think the most important thing is to be original. However, this is a very difficult thing nowadays. When you are fighting with a lot of quality websites, it’s more difficult to make a unique quality site. The best ideas are already used.

  208. I agree totally. I mean, ever website and online business is different. You have to get deep into the visitor stats and search trends to carry out any more optimization. This is something that you cannot always teach.

  209. Creativity is were it should come from. If you just throw together a site and hope it works, well your just wasting your time. Give your visitors something they will want to come back for. Great post!!

  210. I agree with Rob. It’s Very hard to teach! But if you have a good idea and feel solid about it stay with it for at least a year. And say after 3 years if your new site is still not pulling through then I would try something new. The key is even after you fail 100 times over you keep trying!

  211. You made a lot of good points here and I have to agree with most. People really need to stick with their initial website vision and no compromise too much.

  212. More and more you see people re-posting articles written by someone else, and as long as you show the credit and supply a link back to the original site, the author of the article doesn’t seem to mind.

    Also, people use Create Commons and Public Domain articles from free content/article directories.

    Then last but not least, people are using article spinners to create dozens of versions of the same article, then submitting them to 10, 20 even 50 or mare article directories.

    How are these methods original? With these types of posting, the Internet is being saturated with duplicate, triplicate, even multiple postings of the same article.

    Should there be some kind of regulation, so that the Net doesn’t get saturated with repetitive articles and blog posts?

  213. Great post! It’s interesting how SEO has developed throughout the years. From link building, to forum posts, and now, tracking analytics and webmaster tools, online marketing is way more sophisticated nowadays. It all boils down the technical skills and data analysis that will separate your site from others. The strange thing about this is that, after people catch on to analytics, another SEO method will emerge and change the paradigm once again. Interesting indeed.

  214. Great post! It’s interesting how SEO has developed throughout the years. From link building, to forum posts, and now, tracking analytics and webmaster tools, online marketing is way more sophisticated nowadays. It all boils down the technical skills and data analysis that will separate your site from others. The strange thing about this is that, after people catch on to analytics, another SEO method will emerge and change the paradigm once again. Interesting indeed.

  215. 4 a starters one should check out google analytics university and get themselves a degree there, it costs like 50usd but its worth it. Then you have an idea on what do the numbers really mean and what you can do with these

  216. I think you need to be very careful how much data you allow big G to access

  217. Natalie, you are completely right that today a lot of us (web-masters) try to repeat somebody’s way to promote some web-project. And only few of us try to find some unique methods or conception of development. I like the method of investigation you consider the main – “based on data conclusions”.

  218. There are general best practices that everyone should know, like how to structure your URL’s properly, but as for copycatting activities that another website has done, you really shouldn’t go that route, your site is unique and the strategy you take should be as well.

  219. I believe that the key point here is to test and tune. Make sure that you are trying different things on your site. Start out with a baseline and then modify things. Try something new every week and track your results.

  220. Its been long that i have read about optimizing the potential about google analytics and hit rates on the blog, Whom would you recommend apart from name Kaushik mentioned for more learning?

  221. cheers Natalie, everything you said here is exactly right, it can be so hard to communicate this to clients especially when there are so many people/agencies offering “a fix” straight out the gate! Is is also frustrating when people are intimated by the word “test” when in fact this is the safest way forward. Controlled test, review and then improve!

  222. @the vision’s shard: I just finished Performance Marketing with Google Analytics, and would recommend it. http://www.amazon.com/Performance-Marketing-Google-Analytics-Strategies/dp/0470578319

  223. Thank you for this discussion. I find google analytics hard to use because I can’t follow Google’s train of thought on their instructions. Maybe I can use some info from your article to figure it out better.

  224. Every Business is unique and optimization really starts from investigating good keywords that you can compete in. Without this research being dome first you may really waste your time.

  225. If you don’t keep track of how much time you are spending, as well as meeting those goals, you end up wandering off into wasting time.

  226. You are right, selling websites, from my point of view is selling part of your soul too.

  227. [...] bottom line: good optimization goes beyond usability to question whether or not best practices even apply to your site, and under your circumstances, [...]

  228. The interest website or not may depend more on search engine rating. Every webmaster will tend to follow the search engine rating. Because business continuity in the online world depend on search engines. Thank you, Your article gives a lot of knowledge to me.

  229. I think this is probably the major challenge for anyone working in optimisation (or optimization) these days. If you start by thinking of all the ways in which an interface might be changed or developed:

    1. The owner has an irrational dislike of a colour, font or placement.
    2. The owner engages a design firm who refuse to take any constructive input lest it interfere with their vision or concept
    3. The owner decides one day to make a major change because they think it looks better
    Just three I’ve heard about from colleagues in the business…

    We still have a long way to go before we can reliably convince most people of the benefit of doing this kind of work, then and only then will we actually get people to look at data. You can trust me on that – I trained as a scientist.

    You can trust me 2 I’m part of the goverment?? LOL

    Great Article by the way.

  230. For me content is still essential because it must contain new information, honestly and objectively. Webmasters should be responsible to the reader which is implemented in content and appearance of the layout. Online business make a webmaster should be responsible to the search engines, this is a reality that is difficult to avoid.

  231. I think that could very well be the golden rule. Track everything meticulously and tweak slightly to see much improved conversions.

  232. Reading the word optimization reminds me of a lot of sporadic acts done by the internet marketing who want to quickly build up the rank in search engines. It can show us that quite a lot of people make fundamental mistakes in the optimization. If I may share is in terms of optimizing naturally, and is in need patience and a high focus in finding a partner. Would not a better partner than alone?

  233. It’s often difficult not to fall into the one size fits all trap when optimizing your website. Your comments are helpful to encourage DIYers to think outside of the box and take their unique position in consideration when making changes to improve conversions.

  234. So many people seem to want perfect solutions for nothing. By nothing, I mean no money, no effort. It takes at least one or the other. Either learn what needs to be done and do it (which takes time), or pay someone who does know how to do it.

  235. One of the most important things to take into account before starting any online campaign is the choice of keyword.

    Whether your an affiliate marketer, own an ecommerce store or just want to promote a blog, you need to find out which keywords are going to give you the most amount of traffic. Besides that you also want to know about the competition. There is a Keyword Tool which will do all this and more. Its very simple to use and gives fantastic results. Not only will it save you time but also money. This is tool is highly recommended and pretty much speaks for itself.

  236. Be careful when using google keyword tool, i find it to be very inconsistent at times, this became especially tricky when showing live results to a client after providing them with earlier estimates. results differ greatly if your logged in or out. Results provided are not only figures of searches performed on google but also across the google ad network which can be misleading. ps. test test test!

  237. I aggree with you 100% about everything you wrote in this great article about SEO. There is no some “magic thing” to do and finish the job. SEO and website designing – developing is very simple and very complex thing at the same time. If you have unique content, nice looking design, website rich with relevant informations, good website structure, fast page loading with few other basic things, this can be a good start for every website and business. Also, if you constantly add new content and unique and relevant articles on your website, that would be great thing for seo, and visitors will come back more offten to your website. Normally, good keyword selection is an very important step in internet marketing and can have great impact on website success. But all other things are important too, by my opinion. Google analytics or something else is also important thing for tracking and analyzing the statistics. Thank you again and best regards

  238. “optimization sometimes can be so difficult: what worked for Sally’s website might not work for yours, because you are not Sally” this is just so true, i often see people that think that almost cloning a website it will have the same amount of succes as the original one. Many don`t really think things through. Great post by the way!

  239. We all tend to view the world from our own taste and viewpoint of what is “good”. It is a human trait like naming a pet. If we can step back and try to view things from a clients perspective of what might be the typical visitors idea of “good”, or get an unbiased review, along with what seems to be an effective trend in your market, or working in general that is the place to start. Then test results of modifying one thing at a time, track results, change next, etc. The honest truth is that it all is too much work, very few of us will have the resources to be on top of everything all the time. every so often we will get lucky and have a winning combo for a time, then the wind will change direction and we are trying again. I think if you give good value, and quality, show your unique spin on things, and measure success over the longer term, you will do fine. and when you can, try to do a tad better. thanks for your time :)

  240. That is a very well written article. Sometimes it is not so easy to realize that optimization varies on a site to site basis. Originality and uniqueness have to be a must in everything we show to our clients and readers.

  241. I agree with what Ben said: “There are very few easy cheap ways of advertising your websites/blogs which kind of sucks.”
    I’ve been trying to promote a few of my websites but as more I learned about it, the more I realized that you just have to put some cash into it, otherwise it’s a painfully slow process.

  242. Very true, Standard best practice is only the beginning for SEO. Analyzing the need of particular website and acting upon it is the way for any website to be ranked higher and get traffic. this is not just words out of mouth i am telling this with my experience of 5 years in SEO.

    Thanks to the author for putting it on writing and publishing it for everyone to know.

  243. but still, there are some ideas and techniques that are good for each and every site

  244. The best practices for one industry’s websites might not work well for your own field.

  245. We all tend to look at the globe from our own style and viewpoint of what’s “good”. it’s a personality’s trait like naming a pet. If we are able to step back and check out to look at things from a purchasers perspective of what may be the everyday guests plan of “good”, or get an unbiased review, at the side of what appears to be an efficient trend in your market, or operating generally that’s the place to start out. Then take a look at results of modifying one issue at a time, track results, modification next, etc. The honest truth is that it all is simply too a lot of work, only a few people can have the resources to be on prime of everything all the time. each thus typically we’ll get lucky and have a winning combo for a time, then the wind can modification direction and that we try once more. i believe if you offer smart worth, and quality, show your distinctive spin on things, and live success over the long run, you may do fine. and after you will, try and do a tad higher. thanks for some time

  246. Be careful when using google keyword tool, i realize it to be terribly inconsistent sometimes, this became particularly difficult when showing live results to a shopper once providing them with earlier estimates. results differ greatly if your logged in or out. Results provided aren’t solely figures of searches performed on google however conjointly across the google ad network which might be misleading. ps. take a look at take a look at test!

  247. Same with every SEO really.

    So many SEOs promise “FIRST PAGE ON GOOGLE!111″ but they can’t deliver on that because it’s always possible that a keyword is too competitive, it’s hard to optimise for without looking spammy, and so on.

  248. It’s not only the quality of content provided to your reader, furthermore it is the structure and appearance of your content.

    Analytics helps to discover things you need to work on and how you can improve the site.

  249. Hello

    Google Analytics covers just about everything there is. Has anyone tried Google Lens?
    Thank you

  250. increible post! I really enjoyed reading it. but Be careful when using google keyword tool, because analytics yours stimated sometimes fails.

    Thanks for your article

  251. I am actually new to the whole website creation and SEO, i currently use AWSTATS and the google webmaster tools, but it seems the my last changes on the website were not good. i am currently sinking in all keywords. So i sugest caution when changing the whole site.

  252. @Forex Expert Advisors and Indicators – its not the first time I’ve heard someone say their tests don’t seem to be yielding very good results. Many of our clients struggled with that before working with us. Unfortunately, there could be a number of reasons you’re not seeing results, all of which could be addressed through our subscription services.

  253. The thing I find most troubling is the lack of an authoritative source of information. But having spent so time reading articles that regurgitate the same basics, I tend to spend more time forging out for myself. I seem to go further doing this.

  254. I agree with the sentence about to not make a lot of changes in the same time. I’ve made changes for all titles and H1 and my blog has dropped in Google.

    My advice is to make small changes and track results a period and then make another changes, if everything is ok.

  255. SEO shouldn’t, and shouldn’t need to interfere with the personality of your site.

  256. the direction you get from those endeavors is much more likely to be about how to approach a particular kind of problem than it is to be a specific “change X to Y” kind of learning.

  257. What works for one site owner doesnt necessarily works for another. I believe the niche your in has an effect.

  258. Thanks for the post and all the replies. There are many analytics programs that may show a little more than google analytics. Haveamint.com, or omniture.com for example.

  259. You are absolutely right that one technique used for one website doesn’t necessarily work for all other websites. With testing and experimentation, and of course patience, you will be able to tell what’s working and what’s not and adjust your strategy accordingly. One thing that always gets me is when someone hires a “professional SEO company” that uses unethical tactics, such as writing 5-star reviews on Google just to get the client’s Place listing higher. Obviously, that is not only against Google’s regulations, but also FTC regulations. It is just so immoral. I applaud any SEO company with high standards and honest business practices.

  260. Hey. website uniqueness is important..but I have seen many website that have almost same content and page ranks..how is that possible

  261. With what I call the new Google 2.0 SEO is taking on a whole new look. Organic results have changed significantly over the past 6 months and for the most part it is for the best, however it seems so many spam sites are one step ahead as they continue to have some domination of the first page results for many common (and uncommon) search terms.

  262. Certaily not just the best practices but the best experienced suggestions as we know a baby learns to walk but initialy fals down similarly walk on and find the pitfals so that you dont get into them again and again.? what say?

  263. It seems like being different is the only thing that identifies your site as not being another cookie cutter site. As much as creativity sometimes gets overlooked by the bots at Google, I am sure the visitors appreciate the effort. Anyone can make their tags and keywords specific for search engines but getting one step ahead of those generic sites with unique content and a good user experience, that x factor, is what will pull you ahead of a site sharing a keyword term.

  264. Analyzing the traffic source is in my opinion one of the most important factors in terms of optimizing the website.

  265. Great article. Your right out the box stuff works but the need to be able to tweek.

  266. The uniqueness of a website is really important, it will help naturally for the SEO.

  267. Each website has its own thing. Internet allows you to experiment and understand what works and what doesn’t. Clarity, hard work, adding value and being patient always give best results. Don’t fall for the quick recipe.

  268. Making unique website is not so easy. Because I search my name in google and it shows more than 148,000 result!

  269. I work at home and do website marketing. Yes I totally agree that optimization and testing are so important for website improvement and success. Whether your goal is to attract more visitors, get leads or sales, optimization and testing are important to help achieve your goal.

  270. My mom always told me Im special :) I liked your point about testing and although it is monotonous with a typical low traffic site as you need to wait days or weeks to get a big enough visitor sample to identify a change as successful or not. A busy site is always easier to make tests with. Good points above.

  271. I would say there are various groups of people preferring different designs. There are those who think that website should be as simple as possible and those who believe that some eye-catchy elements can make all the difference. Personally I believe in the latter.

  272. I’m just starting out and this looks like some great information. Looks like ill be testing out some new ideas.

  273. I fully agree with this. I’ve been a business owner of 14 years and there is no one formula that works for everything.

  274. As a project and mar-comms professional, I can’t say I totally agree with your viewpoint. Best practices are more than appeasing to a *cookie cutter* model. Properly developed best practises stem for years of research, based on what works and what doesn’t, and are established. In the case of the web, some best practises are needed when setting up nd designing a website (for example, putting the search bar in the upper left corner of the page), otherwise you could be leading your visitors on a wild goose chase. In these days of web 2.0, it’s the visitors that hold the power while us web folks cross our fingers that they will stay and browse long enough and easily navigate their way through to our intended targeted calls to action (which follow another best practise). If you don’t give them what they want or they find your site too difficult, they’ll simply click off and go elsewhere. Sure design and content itself are part of a creative art and therefore should not be constrained. However, when it comes to usability, you either make it easy for your visitors or they’ll click off you site and go somewhere else. This is also why software developers are modelling their interfaces after Windows applications. This is also why so many songs and bands on the radio have a similar feel and style to others. Familiarity works 99% of the time. For the 1% that want to break the mold, all the power to you – and good luck.

    Thanks for allowing me to comment on you post.
    Have a great day.

    Respectfully,
    Sally O’Connor
    http://SweetSpotTraining.com

  275. The key takeaway seems to be the face that you’re never done optimizing. Continual improvement is the long term goal for any website.

  276. @Dave,

    Yes most of the people feel the same. But if it is creating a very useful resource to succeed then I have agree because that is what everyone wants, I disagree otherwise.

  277. Really true, Typical best way is only the start for SEO. Evaluating the requirement of particular website and performing upon it is the method for any website to be ranked top and get good

  278. It can sometimes get frustrating looking for info on how to optimize your site. You just have to do plenty of research. It’s just a game of trial and error.

  279. I have been trying different things on my site to get the conversions up. It is good to see you talk about some of the things I am trying. I am also not going nuts in radical changes. I think a slow and steady process with documentation is the way to go when you are trying to get your conversion rate up.

  280. very informational post. I learn a lot from this that how can i optimize my post and can increase conversion rate. I agree that testing can be a good way to check the conversion rate when we are trying to optimize our site.

  281. Thank you for the post. I understand that my blog is unique and only I am able to create my own Unique contents!

  282. optimization is basically a very simple thing yet very complicated , those who understand its basic concept they are enjoying the web world and the basic thing is BE UR SELF…..

  283. Great article. I am trying to increase the conversion rate of my website but unfortunately i was not able to. But after reading this article i became much confident and then try again. Now i successfully increase the conversion rate of my site, though it was not so much but yah i am able to.

  284. Its true that optimizations steps and ways are different for different sites as every site is unique. I want to add that your content for the site must be unique, relevant and fresh. Content is the key feature that helps a lot in optimization.

  285. Thanks Natalie, there is a actual need for best methods despite the appearance of each website. Take the really little business: 0-5 workers generating several solutions, little time for deeply DIY used transformation optimization.

  286. The main issue I have with optimising is not being able to identify an improvement when I make it. I am too impatient to make a change and then wait one month to see if it works. I find I read and learn something new and then apply it. From your post I am sure I am doing this all wrong.

  287. Whew old post but still lively discussion. I like the fact that you are among the few that realize there is no “average conversion rate”.
    It’s always a hard thing to think why am I only at 4.6%?
    Such and such SEO firm predicts a ..% conversion .. an then on into revisions that start the Google dance for you.
    I think (like in brick and mortar businesses) there should be a ‘healthy conversion rate’ defined, perhaps even as an ROI/I ratio.

  288. Most people don’t realize the power of Google Analytics. Pretty much all the information they’ll need to improve conversion is right there. And it’s FREE

  289. Google Analytics is definitely great, a great tool from google we just to learn how to use it and understand it.

  290. It is very true that DIYers need expert advice sometime while their hits n’ trials, off-basic experiments, and of course they should go for free advices on Internet. If they don’t find them sufficient to meet their work, they should ask for a paid service.

  291. This is one best way to get a website rank high on search engines and crawl up without a sweat.

  292. his is one best way to get a website rank high on search engines and crawl up without a sweat.

  293. Guess I got here at the rite time.
    Every site’s unique, I have come to understand that.

  294. every website is special and you need to carve out your niche marketing to convert.

  295. Just starting with a new webshop, and yes we have a lot of customers, but they don`t buy….Now we send our stuff on invoice. Maybee this brings something…

  296. Thanks for the wonderful post. I was not able to optimize my site well, but now, I will be better optimizing my website.

  297. It’s good I don’t follow the best practices! Lol

  298. Norton Scientific Journal
    I was curious if you ever thought of changing the layout of your website? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having 1 or 2 images. Maybe you could space it out better?

  299. No one remembers the good websites but they always remember the unique websites

  300. Frustrated in site optimization? I am almost to my wits end with it but you’re right, optimization is a process, it is takes time, hard effort and patience to achieve the desired results. Thanks for inforamation, your contents is great and very useful for me.

  301. Thank you, your post makes for good reading. I think that there is no one-size fits all solution for optimization and yes every site is unique.

  302. Firstly, thank you for your post. I have read what many people have had to say and I agree that Google Analytics and Google Web Master Tools are very important tools for analysing and improving your website’s performance. But possibly looking at competitors meta keywords and using the keyword tool to analyses and finding out what people search for is also very important. The build of the site and placing keywords in alt tags etc is also very important. As a developer myself I always fill in meta tags and limit them to Google’s recommendations and try not to dilute the keywords and areas on a particular page. Someone has mentioned that “content is king” this is very true but you have to also remember that the homepage is the most important page on your website and should have the strongest keywords here. Depending on your web design and structure of your website you can have interlink of keywords throughout the website without it looking too spammy and odd which can help your website’s performance aswell.

  303. for me,,,, every article in every site will be the best thing if it can gives someone benefits.

  304. Nice post, good advice and very motivating. You are absolutely right, the optimization requires a process, be diligent, hard work and patience. Should focus on doing something, and do not stop halfway. Because, if you stop and one day you decide to start it again, then you will do it all over again.

  305. Uniqueness in the business leads to the gain in the traffic to the business. And this gain evaluates the value of the business then which makes it a successful one, or sometimes may be failure too.

  306. Thanks for sharing this. Uniqueness in the web is what sets services apart.

  307. Fair that INDIVIDUAL issues couldn’t be addressed. But wouldn’t it be better if there would be articles addressing individual issues one after one? After all there would be many who would’ve encountered them and looking for solutions.

  308. yeah its sometimes boring to read articles when they address issues that you already know. Maybe one article addressing many individual issues could be better.

  309. Thanks Natalie for the great tips. A great way to optimize is to use surveys. Just ask your visitors what they need and you will see better results in a very short time. At least that has worked for me :)

  310. Best practices have its use too. They’re good for helping you build up your knowledge base. It’s like collecting the pieces of the puzzle every time you read one. But, at the end of the day, we need to look at your site as a unique scenario. Then you can recall those puzzle pieces and decide which ones apply and which ones are irrelevant and find the best way to arrange our own puzzle. Just like in life no magic formula for all but collecting advice and knowledge will help to construct our own unique formula :)

  311. I don’t think some folks realize it is not worth spending 50% of their time to get the result from 90% to 95% correct.

  312. I have been blogging for a long time using best software, WP. Almost all the proffessional webmasters are aware of WP since blogging became dominant. Almost all the facilites necessary for better ranking and promotion are provided by WordPress either itself or through plugins. The only effort to be made by WP user is producing unique and quality content.

  313. One of the best post I’ve read in the blogosphere! It is so difficult to know which is your right way to optimize your own website.

  314. It is very true that every website is unique when it comes to SEO. A website that sells designer handbags will be approached differently than a medical supplies website. For handbags, blogs might be successful, but for medical supplies, unique content is more of an asset. You can become an authority in your industry by knowing what’s best for your site’s needs. Whether it’s well-written articles or optimizing sharing capabilities, you should always judge accordingly.

  315. Interesting read..and I do agree. I’m kinda new on this blogging scene and been trying to rank my Fuelfixer site for the past couple of months now. That’s where I realized that I can’t implement the effective SEO I’ve done on my personal blog to this commercial one.

  316. Great points. I believe you should blaze your own trail, including in this regard

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Natalie is a Persuasion Analyst with FutureNow.

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