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Archive for March, 2010

FutureNow Post
Monday, Mar. 29, 2010 at 10:20 am

4 Optimization Roadblocks & How to Remove Them

March 29th, 2010

We work with lots of companies that are interested in optimizing their conversion rate, and reaping the financial rewards that come with higher conversion and increased marketing efficiency.  But, some clients don’t increase their conversion rate after subscribing to our conversion rate optimization (CRO) service.

Why am I talking about our ‘non-success stories’? (My boss may wring my neck for this).  Because the roadblocks that keep them from succeeding may keep you from succeeding, so call it a friendly warning :) Optimizing…

...continue to read "4 Optimization Roadblocks & How to Remove Them"

FutureNow Post
Thursday, Mar. 25, 2010 at 1:52 pm

Are You Featuring the Right Offer to Optimize Conversion Rates?

March 25th, 2010

Many FutureNow eTail clients offer free shipping to keep up with the competition.  I’ve also seen some clients offer free shipping to differentiate themselves from the competition (in instances where the competition doesn’t offer it).  In many cases, especially with this economy, I’ve seen free shipping offers increase clients’ conversion rates.  A previous grok post opened the discussion for whether or not customers had come to expect free shipping.  In this post, we’ll reveal what we observed when…

...continue to read "Are You Featuring the Right Offer to Optimize Conversion Rates?"

FutureNow Post
Monday, Mar. 22, 2010 at 7:50 am

For the Love of Online Shopping

March 22nd, 2010

When I read Melissa Burdon’s post about a Women’s clothing website that actually speaks to women, I was inspired to add a few ideas to her list of things to consider improving to market more effectively to women.

I have a few favorite online clothing retailers that I love to  check out every now and again because they feature certain appealing characteristics.  The websites that I go back to time and time again contain certain elements that successfully appeal…

...continue to read "For the Love of Online Shopping"

FutureNow Post
Friday, Mar. 19, 2010 at 11:25 am

Anatomy of an Optimization Recommendation

March 19th, 2010

With all the companies springing up (and some that have been around since ’98) to provide Conversion Rate Optimization services, I think it’s time to talk about what makes a good optimization recommendation.  After all, if you’re going to spend hard-earned budget on CRO, shouldn’t you have some expectation of what you’ll be getting?  And, shouldn’t you know how to avoid getting ripped off?

These are some of our thoughts on what makes for a good online marketing optimization…

...continue to read "Anatomy of an Optimization Recommendation"

FutureNow Post
Friday, Mar. 12, 2010 at 7:40 am

A Women’s Clothing Website that Actually Speaks to Women

March 12th, 2010

lululemon-designLadies! It’s time to speak out about our frustrating online shopping experiences. How many times do you arrive at a clothing web site looking for a fabulous pair of jeans or a pair of yoga pants that really fit, go through the actions of shopping, but don’t enjoy your shopping experience at all?  It happens to me so often that it’s worth writing about my exciting discovery of lululemon.com.

I have worked with many clients who sell women’s apparel and…

...continue to read "A Women’s Clothing Website that Actually Speaks to Women"

FutureNow Post
Tuesday, Mar. 9, 2010 at 8:02 am

B2B Buyers Still Want Basics from Your Email Marketing

March 9th, 2010

I recently read some interesting survey research done by the venerable MarketingSherpa around what types of things B2B prospects would find “most useful” in emails sent about product and service offerings. If you have the required membership, you can read the article here.

They surveyed people considered to be B2B “buyers,” meaning the types of folks that a B2B marketer would target.  What I saw in the data, which I’ll summarize in this post, was a great reminder that if you…

...continue to read "B2B Buyers Still Want Basics from Your Email Marketing"

FutureNow Post
Friday, Mar. 5, 2010 at 8:46 am

Credibility: Yours to Loose

March 5th, 2010

sotpShow of hands: How many people noticed the typo in the title?  My guess is that those who did were ready to jump all over my mistake.  It was done intentionally to help prove my point: Visitors notice typos. (For those who are still confused: loose = free or released from fastening or attachment; lose = to come to be without.)

These days, most people are less skeptical about the internet.  We think little of viewing bank statements, paying utility…

...continue to read "Credibility: Yours to Loose"

FutureNow Post
Tuesday, Mar. 2, 2010 at 1:30 pm

Getting Started With Conversion Rate Optimization: Our Way

March 2nd, 2010

Many Grok readers have been curious about our online marketing optimization services and what kind of process to expect when working with us.  I’ll use some work we’ve done with a client to show you some basic things you should be looking at when optimizing and testing your site. A client of ours, Universal Accounting, offers successful bookkeeping courses to those who are looking to start their own accounting and bookkeeping businesses.

We started by looking at this client’s traffic sources and…

...continue to read "Getting Started With Conversion Rate Optimization: Our Way"

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