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Monday, Mar. 22, 2010 at 7:50 am

For the Love of Online Shopping

By Whitney Wilding
March 22nd, 2010

When I read Melissa Burdon’s post about a Women’s clothing website that actually speaks to women, I was inspired to add a few ideas to her list of things to consider improving to market more effectively to women.

I have a few favorite online clothing retailers that I love to  check out every now and again because they feature certain appealing characteristics.  The websites that I go back to time and time again contain certain elements that successfully appeal to me as a woman.  Two such sites I enjoy are ModCloth and Anthropologie. Some of the elements that appeal to me on these sites are things Melissa mentions in her article, and here are some others worth mentioning:

Navigation

Both of these sites are easy to navigat1ModCloth Navigatione with top and left hand navigation. The left navigation on both sites effectively breaks down the products into categories and subcategories making it easy to determine which category you are currently in, which is great for the Middle or Late Stage Buyer with a specific product in mind.  If, however, you are in the Early Stage of Anthropologie Navigationthe buying process and are more interested in browsing around the site, each site gives you additional options as well.  ModCloth showcases their new arrivals to the site on the top of the left navigation.  They also give you an option to shop by outfits in the active window of their homepage.  Click on the image to enlarge.  Anthropologie provides you with options to shop by “new arrivals,” “outfits,” or other specialized categories such as “for the romantic.”  It makes me feel as though I have a personal sales associate asking me what I am looking for and pointing me in the right direction based on my needs.

Reviews

These sites both feature user reviews for their products.  Anthropologie allows previous customers to rate a product on specific aspects such as quality and design.  This allows for a more in-depth review of each item.  ModCloth features the product reviews right on the product page, which makes it easy for the visitor to assess a product before adding to the shopping cart.

Wish List

Both sites Modcloth Wishlist provide the capability to add an item to a wish list.  This is a nice feature that mimics the shopping experience of a brick and mortar store by allowing me to carry items around with me that I may choose to purchase at the end of my shopping experience, without actually creating the necessity to add each of these items to the shopping cart.  In addition, ModCloth features the call to action “Add to Wishlist” in an effective area on their product pages, just below the “Add to Bag Button.”  Click the image to enlarge.

Building Confidence

All online shoppers like a simple and credible checkout process.  Of course women are no exception to this.  One drawing point of the ModCloth site is that they clearly advertise their $7.00 flat rate for ground shipping right at the top of every page.  You are also able to determine an estimated shipping cost depending on what area of the country you are living in if you prefer another shipping method.  Yet another bonus of ModCloth is that they allow free returns and quick and easy exchanges.  For a clothing website, in which it is virtually impossible to try anything on, this is a great added benefit.   Not to mention that both Anthropologie and ModCloth provide measurement charts on their product pages to help build confidence in your purchase.

These are just two online women’s clothing retailers that I feel do a good job with their site by incorporating design elements that speak specifically to women.  What do you think?  Are there other websites out there that you think do as good of a job or better than these two sites at persuading women to buy from them?

Add Your Comments

Comments (168)

  1. These are really great additions! I agree with navigation, it also applies to every site as well. If customers would not feel lost but feel that they are directed to what they really want to see, then chances are they will stick and thus buy.

  2. I think that Anthropologie and ModCloth both facilitate the online shopping experience for women! More sites should definitely follow the example set forth by ModCloth of printing the flat shipping rate clearly across the page.

  3. I like ModCloth’s design look but I actually do not like Anthropologie. Anthropologie actually has 2400 backlinks in Google, so they are doing something right…….If I could hire the person collecting backlinks for them, I would be in heaven.

  4. Those are great examples of how to market well to women. Ease of navigation, clear pricing and a straightforward checkout process are vital, as in my expererience they don’t want to waste any time putting the credit card to use! Having a very good selection of shoes helps too!

  5. I definitely agree on your point about navigation, but I can’t really see what’s appealing about these sites. They look a little over the top to me, though I guess I’m a little picky.

  6. @ Whitney

    Great post. I read melissa’s article a few days back and I really enjoyed her take on overcoming objections by speaking directly to your audience. Isn’t it amazing how just by reading others writings you can get taken down rabbit trails of your own?

  7. I think navigation is very much important. How can you buy if you can’t find the item you are looking for? I think it is excellent advice.

  8. You must provide userfriendly basic interface in online marketing and must listen your users.

  9. I agree with your point about offering buyers options depending on what stage they are at in the buying process. I would be interested to see how these two sites actually on conversions. My expectation would be that Modcloth is higher simply based on the ease of purchase that is presented.

  10. Navigation is really important for online shopping, otherwise people are going to just give up and go to a store.

  11. I’ve found many sites implement similar method such as navigation etc, but they still struggling to increase their sales

  12. I am also agreed with all of you on the point of navigation because in this time period everyone want to save his or time and without navigation. Its not possible for anyone to see more things or products from purchasing point of view without navigation and here those sites fails to retain the customer or visitor. May all of you agree with me in this point that those who don’t have navigation seems to be information overloaded and this is not the right way to present anything, simplicity is always much ,more attractive. :)

  13. Simple, straight forward navigation is a hugely important aspect of a good website. When visitors have a hard time navigating your site, they don’t turn into customers. A lot of thought and effort should go into creating a logical and simple navigational structure to your site. -Josh

  14. Wow, I had little exposure to the psychology of the website layout for shopping until now. Though I’m not in retail, this information will come in handy at some point. Thanks for taking the time to share this with the online community. I like the confidence factor in the end as well!

  15. Both are nice sites.. They look somehow traditional and with soft colors, unlike many “glamorous” sites of that kind

  16. “All online shoppers like a simple and credible checkout process.” K.I.S.S. Keep it simple silly – such an important online principle!

  17. Great article. You highlight the key areas of increasing conversion rates – navigation and and confidence in the site itself. A visitor to a site quickly makes up his or her mind wether or not they like the site – within seconds.

    Once they decide they like it, they need to like the products and be able to find them easily. They then need to be 100% confident in the site and the products to actually make the purchase.

  18. Hi Whitney, I like this site. It is a clean and clear website and has different country websites, so I see products in Australian dollars. Nice post, cheers Betty

  19. don’t you think it will HELP The Shopaholic to buy anything? I guess they will never be cured if they know how to shop online.

  20. For the love of online shopping, this was a great read :)

  21. No doubt designs are marvelous. I still feel there are other local stores which will provide more designs. Women need value for wish.

  22. This was an amazing read :D . Im going to go out and buy a bunch of internet stuff!

  23. Ladies will love to buy more if we can show the related results like 50 % women prefer to this. If we can provide static data then it will defnitely the beautiful women’s !

  24. Great post. Really love reading what you guys have to say!

  25. Basically I agree that navigation is an important factor when it comes to online shopping, but at the same time they should have plenty of stock catalog because it will increase the chances of returning customers. They already know what is out there and can compare prices, etc therefore if they can’t find what they are looking for then they will continue searching for more stores.

  26. Good navigation to get to what you want to see is essential but its a matter of being able to find your way back that also counts.

  27. Yeah !
    very simple and elegant website

  28. Great Post! For the love of online shopping. go Women! (even I’m not a woman :P )

  29. I love to shop online! Great addition to her list. Thanks for sharing!

  30. Simplicity is the key to online shopping. With the advent of 3d tv, how far away is 3d internet and being able to examine clothes in 3D from your home!

  31. omg! the products are so awesome and tehy look so cute!

    I love top shop online but there is one disadvantage, i can’t fit it! and there is another point which disturbs me, if the product is wrong I have to pay for replacement.

  32. When it comes to shopping online, I’m a big believer in user reviews. If it’s something I can’t or haven’t seen in person, I rely on other people’s experience to tell me whether it would be a good purchase.

  33. It boils down to usability i think. If a visitor can easily navigate around the site, add and remove items from a shopping basket etc then your half way there!

  34. Ahh online shopping i lost everything from internet shoppings. :(

  35. I would be interested to see how these two sites actually on conversions

  36. I would be interested to see how these two sites actually on conversions

  37. I think finding blogs like this. It’s nice to know that so many different styles exist out there. Many of which I can not find here in rural Arkansas. haha I love being able to shop online for clothes. Gives me such a variety to choose from.

  38. Oops meant to say that I LIKE to find blogs like this. lol

  39. your style is cool, and I like shopping, thank you for your information … shopping…shopping…shopping

  40. i hate online shopping soz :)

  41. If a site doesn’t support easy navigation, one can’t enjoy online shopping. I like ModCloth because of its ease of use and for a woman like me who is fond of online shopping,this site has become a part and parcel of my life.

  42. THanks, I like shopping online

  43. These are both very simple yet great sites that I love. I have used modcloth for my own ideas when designing a site.

  44. Good tips for those of us that have websites that have women as the target group. I`ve have a website that have women as target group and that site converts pretty bad. I`ll be sure to use the information in this article to my advantage. Thank you. :)

  45. i love online shopping. it’s very simple

  46. Great post. I read melissa’s article a few days back and I really enjoyed her take on overcoming objections by speaking directly to your audience. Isn’t it amazing how just by reading others writings you can get taken down rabbit trails of your own?

  47. This blog is the best with great articles and interesting posts. I did love the online shopping posts. Online Tips are the best when it comes to online shopping.

  48. They already know what is out there and can compare prices, etc therefore if they can’t find what they are looking for then they will continue searching for more stores.

  49. They already know what is out there and can compare prices, etc therefore if they can’t find what they are looking for then they will continue searching for more stores.

  50. Of course I agree with this: It makes me feel as though I have a personal sales associate asking me what I am looking for and pointing me in the right direction based on my needs.

  51. Lovely article Whitney, I really enjoyed reading it. Good choice of examples too!

  52. i have been following you guys for a while now. you bring fresh look to the everything i deal with every day. thank you for making me come back to your website again and again and again :)

  53. I experienced these points and they are 100% true.

    “Navigation” must be built smartly to enhance website’s user experience.
    “Reviews” given by previous customers help us to understand products in more detail.

    All in all, until users are not confident about your web site or brand, they are not going to buy anything.


    Robert D.

  54. Women always prefer websites that shows latest arrivals of women’s and girls fashion…thanks for the information

  55. I normally go on ModCloth because of its easy navigation. I do shop regularly at online stores as due to my tough schedules it’s not easy for me to go and shop directly in the market. At least I can say that I am taking full benefit of information technology :)

  56. What are your favorite online shopping sites?
    I would like to do some online clothing shopping. Any site ideas?

  57. I always prefer Anthropologie because after making a few purchases on this site, now a relationship of trust has been built. Secondly, I like the look and feel of the site which makes online shopping a happy experience for me.

  58. Without an user friendly interface, easy checkout, easy to navigate page, an online store is almost doomed, that’s natural.

  59. These are great examples. There are so many things that are required for website to be successful in business (profitable) way…

  60. Colors, usability, simple navigation are of great importance for shopping sites. Design should correspond to the market you promote. And often there’s no need to reinvent the wheel.
    Simplicity is king.
    Those sites look that way.

  61. good post and good tips for me thanks, i enjoyed read your post

  62. I love online shopping and ModCloth is always my first option. Their site is quite easily navigable and eye catching.

  63. Good tips for those of us that have websites that have women as the target group

  64. Running a stock & options picking service, I always look at online retailers to purchase vs brick & mortar. From a shopping stand point, it can also tell you a lot about the company and what the overall feel is.

  65. thank you for sharing your news with us

  66. these great exemple, both are very simple yet great sites that I love.

  67. I agree with the author. Good navigation and strong reviews give the customer the confidence to convert from browser to buyer.

  68. I always prefer ModCloth for online shopping but now a days, this site is having some problems and remains down most of the times I visit.
    Otherwise site is really cool and it’s fun to have shopping there.

  69. Your both example are good for online shoping.
    Now people do’t want to spent more time for buy each and every thing from market.
    i will come back soon to read more article

  70. Both of these sites are great looking and they have some useful user friendly navigation in place.

    I really like Anthropologie’s theme and its creative ideas. Website has mentioned price into Indian rupees and I wonder how to convert it into US$. I could not find currency converter on their website.

  71. Consumers deserve a really easy to use website so that shopping is an enjoyable experience and not a frustrating one. Imagine wanting to throw your computer because you just hate the site.

  72. Happy to see your blog as it is just what I’ve looking for and excited to read all the posts.

  73. You made some good points there.I did a search on the topic and found most people will agree with your blog.

  74. The wish list application is a definite good addition for any shopping site. It reminds the user of selections that he or she is interested in.

  75. is online shopping good & safe ?
    have you ever been ripped off ;
    can you use a debit card to pay for stuff ?
    Any bad sites for example, cameras or phones ?

  76. I agree, these sites do a great job at marketing to the right segment. Most websites do not get so detailed in the products they offer and do well at selling.

  77. well some product sites add fake reviews and people get carried away by them.. its difficult to get a good buyer.. But you should prefer the big sites such as amazon and buy.com

  78. i always prefer google shopping becuase they provide lots of review

  79. I think that soon will be more shops online than buyers..:) Ok serious, good thing is that anyone can afford it, on the other hand only few will succeed. However, great thing is that everybody has an opportunity.

  80. appearance of an online store that looks elegant and neat to attract visitors and enhance credibility, so the store owner believed to buyers. Sometimes I pay attention to how professional design of their website before deciding to buy, in addition to considering the history of their domain and see the expired date

  81. Navigation and presentation are very important when marketing to women. I also think that reviews will help to improve conversions!

  82. I have found a lot of sites implement similar way such as navigation etc, but in my opinion they still struggling to growth their sales.

  83. I read somewhere that women are very good website testers as they get annoyed before men do and that is why when making online shopping websites, the navigation should be simple and easy……

  84. i just want to say that Sometimes I pay attention to how professional design of their website before deciding to buy, in addition to considering the history of their domain and see the expired date

  85. Simplicity is the key to online shopping. Internet must able to examine clothes in 3d models from your home!

  86. I like ModCloth more than Anthropologie

  87. I could not find currency converter on their website.My expectation would be that Modcloth is higher simply based on the ease of purchase that is presented.

  88. he Internet allows you to easily compare products and prices, so you can be sure that the item you purchase is the exact item you want. Online merchants can publish much more information about their product on a website than they could affordably publish in a print catalog.

  89. Where could we find a currency converter to add with a widget on their site please ?

  90. I love online shopping and ModCloth is always my first option

  91. I agree with the author. Good navigation and strong reviews give the customer the confidence to convert from browser to buyer.

  92. I could not find currency converter on their website.My expectation would be that Modcloth is higher simply based on the ease of purchase that is presented.

  93. i just want to say that Sometimes I pay attention to how professional design of their website before deciding to buy, in addition to considering the history of their domain and see the expired date

  94. i like modcloth but i don’t know how to buy from them

  95. Good navigation to get to what you want to see is essential but its a matter of being able to find your way back that also counts.

  96. These are fantastic ideas of how to market well to females. Simplicity of browsing, sharp costs and a easy check out procedure are essential, as in my personal past experiences they really don’t desire to spend any moment placing the credit card to work,I believe navigation is quite significant. How can you purchase if you simply cannot locate the product you are seeking for? I consider it is a fantastic help and advice.

  97. I think we should prevent our self from shopping too much online as it is not good to the health of our bank balance :)

  98. The male clothing and home purchases cant be ignored as although more women that ever shop online now, the male usage and need is still there to be exploited as Cross selling to your Female buyers etc.

  99. yes
    I agreed with that
    we should prevent our self from shopping too much online as it is not good to the health of our bank balance :)

  100. Woman love shopping.. having a nice clean online website with good navigation, straight forward info and clear price will make them browse longer. Free Shipping would be even better!!
    Thanks

  101. Fascinating post. The title actually caught my eye. I also do love shopping. In fact, I think most women do. For the love of shopping, I think women would actually find ways just to get what they want. I agree that the products of Modcloth are really fashionable. It is very convenient because you can pick your style at home and you can spend much time browsing their products. I actually like what they sell. The dresses look elegant and the shoes are fantastic. What every woman wants in fashion can be found in Modcloth.

  102. I found following use full point as a women because I love to shopping online.
    1.Clearly writing shipping charges because lots of website make me confuse after purchase they charge additional taxes etc.

    2.And most important those companies who offer free returns/exchange without any strict rule I love to buy from them.

  103. On line shopping is probably the single type of e-retail that made the transistion seamlessly from shop to web. It is a favorite option for many consumers to buy their clothes and assessories. Developing an loyal relationship with your clients is actually simpler through e-client relationship management as is your promotions to your valued clients. You have your audience in your data base and can simply create your e-magazine and send to their online email or social network site. Furthermore you can actually target your traffic k much cheaper and readily than in your retail shop.

  104. You mention the returns policy at the end, but I feel this is one of the key points people look for.

    Working with some online fashion retailers in the UK, return rates can be as high as 60%.

    The easier you make returns for the customer (e.g. pre-paid labels, reusable packaging, no requirement to ring up for an authorisation number) the higher your rate will be but this is in fact a good thing.

    Repeat customers are far higher and it is not typical for a customer to order the same item in two or three sizes and then back the unwanted ones.

    Clearly you need to good systems to be able to deal with high volumes of returns but get it right and it can work gang-busters.

  105. I think women should be more involved in designing websites geared towards women. After all, they themselves know how they shop and view things.

  106. I definitely agree on your point about navigation, but I can’t really see what’s appealing about these sites. They look a little over the top to me, though I guess I’m a little picky.

  107. Yup you got me right..
    I am not female & i do buy digital products online as it is instantly delived.
    But for physiccal products i have burnt my toe many times so i avoid buying physical products online.
    I know many will not agree with my opinion.

  108. I agree with you 100% whitney, simplicity and thoroughness is very important to attract customers online. I think multiple navigational bars are nice, a good search tool, possibly some popular product tags and other ways of making things stand out.

    The user reviews are also great because those testimonials build trust and that alone is well worth the effort. When you’re dealing with websites or online companies you want as much information as possible to know you’re making a good choice.

  109. Navigation is important, of course. I love how Amazon, for example, makes you buy things, though – one click, and you are trapped :) . but i think what matters most is: product, price, user reviews.

  110. My opinion is that Ladies will love to buy more if we can show the related results like 50 % women prefer to this.

  111. I agree with the bit about building confidence by letting potential customers know there’s no hidden fees by offering their flat shipping rate.

    Transparency is pretty important in building trust, along with the reviews and prices. I think you pretty much summed up most of the important deciding factors in your post, good job.

  112. When you’re shopping online appearance really matters. A good design giving focus to key products or photos, well written descriptions with details about the products and easy navigation/checkout is a must.

  113. Great insight for some things to look for when browsing a site you might be interested in buying from. I always read the reviews and try to look around to see what other people say about their products and services. Good post, thanks for sharing it and hope you keep it updated.

  114. The wish list for the brick and mortar site you explained was a good example how to help potential customers make an easier decision on their budget and gets the user more involved in the decision making process. It’s a great marketing strategy and a good tool at the same time.

  115. I think these are great additions but the Navigation is the best. This is for novice and experienced user who would like to go directly to the area of their interest. This also save them time and will keep your site in mind since its user friendly. And the more they visit your site, the more success to you business.

  116. I think the layout is important, you cant go too wrong copying a site like Amazon they make it so easy to buy things and add multiple items to your cart. Some sites just make it hard to buy from them..

  117. I agree that simple is best in regard to layout and that sites like amazon and even zappos seem to have their navigation tweaked to make it most appealing to the shopper. most of what I saw was definatly

  118. Building confidence is probably the most important part as far as the conversion rate of online marketing.

    Once they trust the site is a well known trusted source, the visitor will shop more willingly knowing their purchase is secured. Great info, thanks for the tips.

    All online shoppers like a simple and credible checkout process. Of course women are no exception to this.

  119. Good website navigation is always the most important deciding factor when it comes to shopping on the internet. I really hate it when I get lost during online shopping and facing some troublesome checkout. User experience key and is the crucial when it comes to shopping online.

  120. Well, important to notice that is not just about the features WHAT, but rather the features HOW that make something better. Specially when trying to find something to buy, or to know.

  121. “For a clothing website, in which it is virtually impossible to try anything on, this is a great added benefit” Does this mean that there are some websites where it is ACTUALLY posible to try clothes on?

  122. any coupon code on your online shopping site will become more valueable. keep your customer spend money on your site.

  123. I still meet people who tell me they’ve never purchased anything on the Internet. I always tell ‘em that it’s safer to use a credit card online than in a department store, and there are so many tools to help you find the right product and save money.

  124. The thing I still notice is there is no opt in form on these 2 ladies shopping sites so is there no value to list building for this sector?

  125. My opinion is that Ladies will love to buy more if we can show the related results like 50 % women prefer to this

  126. Whether selling to men or women, the most important part of online shopping is making sure that the site is intuitive. The second a shopper feels confused about navigating a shopping site, they’ll go somewhere else.

  127. I always have problems with ModCloth. I’m not sure if it’s server issues or what, but I frequently get error messages when I try to load their site. Aesthetically, it’s beautiful, it’s just a shame about the technical road blocks!

  128. Does anyone have any word on the problems with ModCloth? My mother really wants me to purchase her something but the checkout seems to be broken :/

  129. The simpler the better! KISS all the way. Navigation and upselling is the key.

  130. of course easy navigation is important, but upselling is actualy a good marketing for the site but bad experience for user.

  131. I still don’t get how online clothing stores for women actually work. I mean, my girlfriend will spend HOURS in the store trying on different clothes. Are you telling me that you girls can in reality decide on what clothes to buy just by looking at some pictures?!

  132. Good point and I agree with your point about offering buyers options depending on what stage they are at in the buying process. I would be interested to see how these two sites actually on conversions.

  133. Providing online visitors with a good shopping experience is one of the keys to success. Although clothes, I would have thought, we be bought in regular stores. Women always try clothes on before buying!

  134. can anyone tell me, how many of the visitors on such sites becomes the buyer. what is the actual percentage?

  135. @SEO Experts: Good question. Online conversion rates vary, but generally, the average conversion rate for eCommerce sites hovers around 2-3%. Factors, such as how competitive your industry is, can affect that number though. As far as I know, comparable stats are not available for Lead Generation sites. Although these posts are on the old side, they still offer good insight:
    - http://www.clickz.com/clickz/column/1691779/benchmarking-average-conversion-rate
    - http://www.grokdotcom.com/2009/04/24/top-10-online-retailers-by-conversion-rate-march-2009/
    You can see that some companies manage to do much better than average! After all, who wants to be average?

  136. Can I also agree with the checkout situation. Here in the UK it is VERY expensive to have a website checkout

  137. i would like to know how many of the visitors on such sites becomes the buyer. if any one know please let me know..thanks

  138. @kerala tour packages from pune: online conversion rates for ecommerce sites hover around 2-3%. There are, of course, those that do far better than that. Average conversion rates for lead-gen sites are not well-published. Hope that helps!

  139. When it comes to E-commerce, attention to detail is paramount. Ease in Site Navigation is good for both Human visitors as well as SE’s

    BTW, Great article.

  140. For a clothing website – where you really can’t try anything on – it’s essential as Free Email Marketing say up here: Attention to detail is seriously important. It triggers the customer from what he don’t see physically, with much needed detail. It would be imperative to have an aesthetic website with great designs and easy navigation.

    I think that would be about why there’s certain online shopping site you like, Whitney.

  141. I am trying a checkout system on my website, but want to keep it simple, where user dont have to register to checkout, and Paypal only, any suggestions?
    I have a simple Paypal button which I modified a bit, but still not serving the purpose. I want to have pricing for options, but somehow I am not able to achive it with simple button!
    Please check and post comment here if someone can help me!

    And yes to author thanks for the nice post, very informative and helping.

  142. When it comes to E-commerce, attention to detail is paramount. Ease in Site Navigation is good for both Human visitors as well as SE’s

  143. I read somewhere that women are the ones who do the majority of online shopping, so it makes sense to apply the “simplicity techniques” to all websites. I, for one, appreciate the clean-cut look.

  144. You must provide userfriendly basic interface in online marketing and must listen your users.

  145. Owners of online shopping sites should also create a mobile-friendly shopping website since cell phones are becoming more and more important in our everyday lives. It should be as easy to use as your regular site, while taking into account the constraints of mobile devices. You can do this by using one of several mobile site-building tools that use templates to automate the process or you can hire a website designer to do it for you.

  146. Whether selling to men or women, the most important part of online shopping is making sure that the site is intuitive. The second a shopper feels confused about navigating a shopping site, they’ll go somewhere else.
    ..

  147. Well I think, that navigation and design are really cruical for an online-shop! If the potential customer could not find anything, you will lose him.

  148. I like modcloth. This site really have great 1st impression. In my opinion, to buy online the most crucial thing is to build confident of the buyer.

    The first thing to make buyer become comfortable and confident to buy is the great webdsite. Even though your product not so good I think people will buy it.

  149. The most important aspect to any business in this day and age is a website. The future of the way we do business revolves around it.

  150. Clothing websites have become over saturated. A different angle to approach would be a better idea.

  151. I see, in Germany we are years away from the online-shops in the states.

  152. I’ve found many sites implement similar method such as navigation, because if the potential customer could not find anything, you will lose him

  153. I’m a man and I do not like shopping. Internet is my salvation, and navigating it is quite good.Thank.

  154. I agree with larry simson. I have also seen some shops using this kind of navigation losing many customers in the end.

  155. Whether selling to men or women, the most important part of online shopping is making sure that the site is intuitive. The second a shopper feels confused about navigating a shopping site, they’ll go somewhere else.

  156. @Facebook emoticons – while you are ultimately correct that confused and/or confounded shoppers will go elsewhere, consider that “intuitive” could mean different things to different kinds of people. :-)

  157. Agree with the comments above regarding the navigation. Simple navigation and site layout can be the difference between a vistor bouncing, or staying to shop.

  158. Whether selling to men or women, the most important part of online shopping is making sure that the site is intuitive. The second a shopper feels confused about navigating a shopping site, they’ll go somewhere else.

  159. @mobile monopoly review – keep in mind that “intuitive” may mean different things to different kinds of people. Some people will be looking for more logical information and looking for an “intuitive” way to find that; others will be focused on more emotional kinds of information and looking for an “intuitive” way to that as well. Speed of decision-making will also affect where a person “intuitively” seeks to find answers to their questions.

  160. It’s very important not to confuse the user. Do a usability analysis

  161. Good navigation to get to what you want to see is essential.

  162. what a great navigation.i like that.i think it is enough for a good design.

  163. There are only 3 major things that instantly attract attention for shoppers:

    1. Layout – clean and simple
    2. Images – Pro shots and edit
    3. Sale – the word “sale” with the percentage.

  164. You must provide userfriendly basic interface in online marketing and have to listen to your users.

  165. I really like Anthropologie’s theme and its creative ideas. Website has mentioned price into Indian rupees and I wonder how to convert it into US$. I could not find currency converter on their website.

  166. Good tips for those of us that have websites that have women as the target group.

  167. Great article. Online shopping is great if searching for professional services too.

  168. Great post and great content as always, thanks for this post. I’m going to share this post.

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