With my addiction to sugar, I know all the good sweet spots in my city!Â There is a really great frozen yogurt shop near my home called Red Mango. I was in there recently, getting my fix, and I noticed a sign telling me to text a phone number to receive a coupon via text for a rebate on my next frozen yogurt purchase. Of course, this marketing tactic worked and I came back the following day to claim my coupon!
I know Iâ€™ve mentioned in the past how I like to wait for the great â€śclearance emailsâ€ť from my favorite online retailers.Â Their seasonal clearance sales with promotional codes made it feel like I was getting an exclusive offer/opportunity that I didnâ€™t want to miss out on. The only issue is that I am getting bombarded with these types of offers on a daily basis now. The offers are becoming less and less enticing because they no longer feel exclusive; they just feel like spam!Â I donâ€™t respond as strongly to these emails anymore.
So, how can you stand out in a world that is bombarding customers with marketing? Red Mango came up with a pretty interesting idea with their coupon text messages. How can you take this idea online? Perhaps instead of having your visitors sign up for your email newsletter to get weekly discounts etc., you can have the visitor give you their cell phone number so that you can send them monthly coupons to their phone that they can redeem online? This could also be a great opportunity to collect phone numbers for visitors who are interested in what you have to offer, paving the way for an opportunity to create a phone campaign as well.
An article in the New York Times says that, in the information-overloaded digital marketing world, SMS marketing may be the closest thing to a “guaranteed read,” and the article goes on to say that SMS is still a relatively uncluttered and spam-free marketing channel. Read the rules listed in this very interesting article to get started using text messaging as a form of marketing.
Just as the old clearance emails were a great way to create a long term relationship with customers back in the day, SMS is a great new way to strengthen that long term relationship with customers. Just remember to approach any SMS campaign with the right frame of mind: the goal is not to get results for that one campaign, but to continue building relationships with your customers and develop their loyalty.