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Archive for August, 2010

FutureNow Post
Thursday, Aug. 26, 2010 at 4:31 pm

The Art & Science of CRO

August 26th, 2010
Do You Have What it Takes?

…conversion [rate] optimization is the science and art of creating an experience for a website visitor with the goal of converting the visitor into a customer.

-Wikipedia

Sounds simple, doesn’t it? Create a good experience and your visitors will convert. But is it really that simple?

This post will explore why I believe CRO isn’t easy at all, and can’t be done successfully by just anyone or any company. Anything that combines “art” and “science” is going…

...continue to read "The Art & Science of CRO"

FutureNow Post
Friday, Aug. 13, 2010 at 1:04 pm

Top 10 Things To Do When Waiting for GWO Results

August 13th, 2010

We all know that waiting for test results is exciting, but somewhat tortuous. Our minds run wild, asking things like: Why is this taking so long? Why won’t Google Website Optimizer (or any other testing platform) declare a winner already? What does “statistical confidence” mean, anyway?

You experience this anxiety, FutureNow clients struggle with it, and we analysts stress over it, too. You’re not alone.

The key point is that you can’t give in to the temptation to end tests early! Ending a…

...continue to read "Top 10 Things To Do When Waiting for GWO Results"

FutureNow Post
Monday, Aug. 9, 2010 at 1:41 pm

Analytics How-To: Segment for Sticky Content

August 9th, 2010

I’m going to share a custom segment that I came up with that has been both fun and useful to apply to our clients’ web analytics data.

One of the best reasons to segment web analytics data is to answer a business question, so let’s start with a few business questions that this segmenting trick might help answer:

I want to optimize the conversion rate for my segment of engaged, return visitors. Where should I focus my optimization budget?

I’m redesigning my Information Architecture.…

...continue to read "Analytics How-To: Segment for Sticky Content"

FutureNow Post
Tuesday, Aug. 3, 2010 at 6:40 pm

3 1/2 Reasons Why Online Marketers Should Attend Tradeshows

August 3rd, 2010

I recently attended a trade show with one of FutureNow’s clients, and was reminded of how valuable this type of experience is to online marketers who want to improve their online conversion rate and marketing/sales results.

Before I dive into my 3 1/2 reasons why you should attend your company’s next relevant trade show, let’s make sure we’re on the same page about what a “trade show” is.  There are many industry-centric gatherings that I’m NOT focusing on. An example might…

...continue to read "3 1/2 Reasons Why Online Marketers Should Attend Tradeshows"

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