Plenty of people have written about how you only have a few seconds to persuade your prospects to stay on your landing page based on your Unique Value Proposition, relevance, and credible/professional design.
But that was predicated on the assumption that the prospect would even GET to your landing page. Now that Google Instant search results are allowing landing page “preview,” those prospects may not even click through, even if your ranking is good and your relevance is great.
Why? Because your amateur design may scare them away. Now prospects have more to compare than just text when they decide whether to click through to you or your competitor.
So, we ask: Do you still think you can delay, defer, or otherwise get away with an amateur or outdated landing page design? Think again.