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Archive for December, 2010

FutureNow Post
Thursday, Dec. 30, 2010 at 12:04 pm

Top 10 Organizational Roadblocks to Optimization

December 30th, 2010

One thing we’ve learned this year is that getting good at conversion rate optimization requires more than just the desire to increase your marketing ROI and revenue. It takes more than a slick behavioral targeting and multivariate testing platform. It even takes more than reading this blog ;)

To reap the full rewards of continuous improvement, it actually takes a shift in the way you work on your website and your marketing. It requires you to change how you operate and execute…

...continue to read "Top 10 Organizational Roadblocks to Optimization"

FutureNow Post
Wednesday, Dec. 29, 2010 at 12:54 pm

Not All Optimization Is Equal: Don’t Substitute SEO for CRO

December 29th, 2010

The end is near… of 2010 that is. A New Year is upon us. It has been 9 months since Brendan Regan wrote a post about the overlaps between CRO and SEO, and I propose that we take a moment to re-read that post, one or two others that do a good job of highlighting a key issue, and get things straight in 2011. What I’m talking about here is the basic difference between Search Engine Optimization (SEO) and Conversion…

...continue to read "Not All Optimization Is Equal: Don’t Substitute SEO for CRO"

FutureNow Post
Thursday, Dec. 23, 2010 at 8:54 am

Designer Overboard! CRO to the Rescue.

December 23rd, 2010

There is no doubt about it: a professional looking website helps increase the visitor’s confidence when moving through their buying process. A lot of people seem to understand this, and thus seek out professional designers to build a website for them. A couple of years ago, I even wrote a blog post about the importance of featuring the perfect balance of copy and images in a professional website layout/design. But buyer beware: it is often the case that designers working alone…

...continue to read "Designer Overboard! CRO to the Rescue."

FutureNow Post
Tuesday, Dec. 21, 2010 at 9:07 am

Cart Full of Money – How to Prevent Cart Abandonment

December 21st, 2010

Whether you’re just beginning optimization or you’ve been doing it for the past 13 years (as we have), cart abandonment rate is one of the first places you should start and continue to cycle back to. This is because visitors who add to cart are yours to lose in the sense that they have already chosen your site, found something they liked, and had enough confidence to add the item to your cart. A friend of mine likes to drive…

...continue to read "Cart Full of Money – How to Prevent Cart Abandonment"

FutureNow Post
Friday, Dec. 17, 2010 at 11:54 am

Delight Customers: Pre-empt Holiday Ordering Questions

December 17th, 2010

You may not be conscious of this, but the holidays produce a timed-sale effect for almost all e-commerce websites, and even some lead-gen sites selling/promoting products or services.  The approach of the holiday acts like the same kind of purchasing deadline that a timed sale has.  It pushes people toward a later stage of buying more quickly, forcing them to dig for answers to their early and middle stage questions and concerns, and make a decision before the deadline…

...continue to read "Delight Customers: Pre-empt Holiday Ordering Questions"

FutureNow Post
Thursday, Dec. 16, 2010 at 9:07 am

Does Video Have Value for Lead Gen Sites?

December 16th, 2010

For some time now, the online marketing community has prophesied that featuring video online can have a significant positive impact on conversions, so we were thrilled when one of our clients sought out our advice about a video to feature on their site. We helped them with the content of the video, and helped them determine where and how to feature it on their site.

The end result was a video that does a remarkable job of introducing the folks behind…

...continue to read "Does Video Have Value for Lead Gen Sites?"

FutureNow Post
Monday, Dec. 13, 2010 at 12:29 pm

Deceptively Simple Tool to Increase Conversion

December 13th, 2010

What if I told you that asking 3 simple questions could help you optimize your website? Sound too good to be true? It isn’t!

The Three Questions Exercise is something that I’ve come back to time and time again over the years working with clients to increase lead gen and ecommerce conversion rates. So I thought you might like to learn about it and try it out yourself.

This exercise is “deceptively” simple because it’s just 3 very simple questions. But it’s harder…

...continue to read "Deceptively Simple Tool to Increase Conversion"

FutureNow Post
Friday, Dec. 10, 2010 at 11:17 am

Tips and Tricks To Bank Big Bucks This Holiday Season

December 10th, 2010

By looking at the purchasing patterns of Black Friday and Cyber Monday, we can usually get a pretty good indication of what to expect for the rest of the holidays.

Matt McGee wrote an article telling us that we should expect good things this 2010 holiday season. He mentions Kenshoo’s results from their first Online Holiday Shopping Report. Kenshoo is a digital marketing software provider, used by five out of the top 10 US retailers. This is what was reported:

“Overall, for…

...continue to read "Tips and Tricks To Bank Big Bucks This Holiday Season"

FutureNow Post
Wednesday, Dec. 8, 2010 at 2:04 pm

CRO Deserves Its Own Line in Your 2011 Budget

December 8th, 2010

I’ve got a bone to pick about how a lot of people perceive Conversion Rate Optimization (CRO) relative to all of the other marketing gobbledygook they do. What’s inspired me to pick this bone right now?  Well, it’s the holidays, with the New Year right around the corner, and I am willing to bet that a lot of these people are hovered over their desks, forehead planted firmly in one hand, tapping their pencils on their college-ruled, recycled, legal…

...continue to read "CRO Deserves Its Own Line in Your 2011 Budget"

FutureNow Post
Thursday, Dec. 2, 2010 at 9:09 am

Why the Holidays Are the Perfect Time To Tweak Your Site

December 2nd, 2010

I’ve seen it time and again with my clients: as soon as the holiday season (sometimes even the beginning of the 3rd quarter) arrives, they begin to discuss putting a hold on their optimization efforts. I always ask WHY? I have at least three reasons why you should optimize during the holidays:

Getting a large influx of traffic is perfect for testing, especially if you know you have problems in lower traffic areas of your site!  And tests reach their…

...continue to read "Why the Holidays Are the Perfect Time To Tweak Your Site"

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