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Archive for January, 2011

FutureNow Post
Friday, Jan. 28, 2011 at 8:23 am

What to Do When You See a Test Failing

January 28th, 2011

If you test, whether it be A/B or Multivariate, chances are you’ve seen at least one test that has failed. We’d all like to get a 100% success rate, but testing itself is conducted because there are visitor behaviors we are incapable of predicting. Even with 10+ years of experience in behavior-based conversion rate optimization, we here at FutureNow are sometimes wrong. So, the question is, when you see that your test is failing, what do you do?

Just like there…

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FutureNow Post
Wednesday, Jan. 26, 2011 at 8:52 am

Spending Budget on a Ticket for the Paid Search Bandwagon?

January 26th, 2011

With the improvement of the economy over the past year, it is not necessarily a surprise that marketing spends for online paid search have increased. According to the Covario’s 2010 Global Paid Search Spend Analysis report, in America, spending on paid search increased 23% in 2010 from 2009, and is predicted to continue to rise throughout 2011. There may be many factors involved with this continual increase, but one thing to consider is the possibility of traffic cost inflation. Basically, these days…

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FutureNow Post
Thursday, Jan. 20, 2011 at 8:49 am

Last Chance to Enter: Win a Subscription to Make Your Website Better

January 20th, 2011

The winner will get 6 months of Conversion Rate Optimization with the analyst team at FutureNow, Inc., ON US! There is only one week left before the winner will be chosen, so don’t miss out on your opportunity to be selected.

Entering is Easy. Follow These Steps.

Fill out the form on our contact us page, and write “CONTEST” in the “Comments” section. Make sure to fill out your email address. We will email you with a short list of questions we’ll…

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FutureNow Post
Monday, Jan. 17, 2011 at 9:54 am

Give Me a Good Experience; I’ll Spread the Word

January 17th, 2011

I’ve often heard that negative experiences stand out more than positive experiences and that they also tend to evoke more discussion. I would tend to agree with this in theory, but I still wouldn’t discount the fact that a strong positive experience definitely leads to a lot of discussion, especially if the opportunities to discuss these positive experiences are presented.

I just came back from my honeymoon in Belize. I tried to leave work behind, and for the most part I…

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FutureNow Post
Thursday, Jan. 13, 2011 at 1:51 pm

Budget for Conversion Rate Optimization Success – Part 2

January 13th, 2011

Yes.  You know that successful Conversion Rate Optimization means more than having the right mindset and corporate structure.  Yes.  You know you need to allocate budget to your efforts too.  How much budget is the question.

What factors into your CRO budget (cont’d)

Yesterday, in Part 1 of this article, we covered the obvious cost of CRO (getting comprehensive conversion advice) and listed a few tips to help you figure out how much to budget for direct CRO…

...continue to read "Budget for Conversion Rate Optimization Success – Part 2"

FutureNow Post
Wednesday, Jan. 12, 2011 at 6:30 pm

Budget for Conversion Rate Optimization Success – Part 1

January 12th, 2011

Back in 2010 (ok, so it was only 4 weeks ago) I blogged about why CRO deserves a line item in your 2011 budget.  But just how much should you budget for quality direction?  Are there “hidden” costs you should be aware of?   Choosing something on your site to test, running that test, and then moving on to the next item may sound simple, but there are all kinds of things that can happen along…

...continue to read "Budget for Conversion Rate Optimization Success – Part 1"

FutureNow Post
Thursday, Jan. 6, 2011 at 10:32 am

Use Testing to Make Business Strategy Decisions

January 6th, 2011

We all know that testing is a great tool to use when deciding between images, content and layout, but have you ever considered it to make business decisions? Recently, a client came to me with a predicament: UPS is raising their shipping costs by 5%. My client wanted to know if it would be best to swallow these costs or pass these charges onto their customers. Obviously, they didn’t want to jeopardize their customers; however, incurring greater shipping costs was…

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Special Announcement
Wednesday, Jan. 5, 2011

Win Conversion Rate Optimization with FutureNow, Inc. for 6 Months

January 5th, 2011

So, you think you can convert, do you?

Prove it.  Are you really satisfied knowing that 97% of the people who visit your website never become your customer, and may even buy from your competitors?  Isn’t it reasonable to expect your PPC campaigns and other marketing efforts at least to pay for themselves?  Don’t you think the content on your site should do a better job of speaking to your visitors’ needs, and possibly even get you better…

...continue to read "Win Conversion Rate Optimization with FutureNow, Inc. for 6 Months"

FutureNow Post
Tuesday, Jan. 4, 2011 at 9:57 am

7 Features that Make Reviews Credible

January 4th, 2011

From a consumer perspective, it is easy to understand the importance of customer reviews on an e-commerce site. It can be a little more difficult from the owner perspective, when it takes additional time and resources to gather reviews from previous customers in order to feature them. However, as a pretty frequent shopper myself, I consistently choose to shop on sites that have strong reviews over a site selling similar products with weak or no reviews, and I am willing…

...continue to read "7 Features that Make Reviews Credible"

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