Questions? (877) 643-7244

Archive for February, 2011

FutureNow Post
Monday, Feb. 28, 2011 at 8:48 am

How Many Kinds of CRO Companies Are There?

February 28th, 2011

There’s no doubt about it: Conversion Rate Optimization (CRO) is here to stay, and it’s becoming a hotter Marketing niche with each passing day.  Many companies are throwing their hand into the mix, saying they can make your website better and improve your conversion rate, and it can be hard to differentiate one from the next.  But there are differentiators among CRO companies, to be sure.

What factors define a particular style of doing CRO?

There are a variety of…

...continue to read "How Many Kinds of CRO Companies Are There?"

FutureNow Post
Friday, Feb. 25, 2011 at 10:43 am

Calculate Micro-Conversions; Tie Them to Dollars

February 25th, 2011

I am sure you have heard the philosophical riddle, “If a tree falls in the forest and no one is around to hear it, does it make a sound?” Likewise, we can say, if an optimization effort improves the performance of your site, and you don’t tie the improvement to dollars, has your site really improved? We can’t emphasize the importance of tying wins to dollars enough. Calculating a dollar value for an improvement is the final step in every…

...continue to read "Calculate Micro-Conversions; Tie Them to Dollars"

FutureNow Post
Wednesday, Feb. 23, 2011 at 8:36 am

Use Google Custom Segments to Know Potential Buyers

February 23rd, 2011

The other day, FutureNow’s Natalie Hart posted on the topic of seeing visitors through the metrics, and it was a good reminder that behind all those dashboards, charts, and trend lines is a gold mine of insight about the real people that you’re marketing to and trying to convert.

Today’s post is about how to use one of Google Analytics’s (GA) advanced features to see through the metrics and know approximately how many potential buyers your marketing initiatives are bringing to your…

...continue to read "Use Google Custom Segments to Know Potential Buyers"

FutureNow Post
Monday, Feb. 21, 2011 at 9:46 am

Testing: Where to Begin

February 21st, 2011

When you begin testing, it can be an overwhelming experience: where to test, what to test, before you even get to the how to test. If you find yourself in this situation, know that you are not alone, but also know that when done properly, testing can yield a great amount of insight and revenue, so it is worth the investment. We hear a lot of reasons why people are considering one of our OnTarget subscriptions for continuous improvement, but…

...continue to read "Testing: Where to Begin"

FutureNow Post
Friday, Feb. 18, 2011 at 8:23 am

Is Your Copy Hurting You?

February 18th, 2011

Today’s post was inspired by Jared Spool’s article, “The Public Groupon Voice Guide,” which provides a handy link to Groupon’s guide for writing snarky copy. Anyone who has visited Groupon.com before already will be familiar with their writing style. For those of you who haven’t heard of Groupon, it is a site that offers discounts for local businesses in your area. A new deal is up for grabs each day, and you typically have til midnight of that same day to purchase…

...continue to read "Is Your Copy Hurting You?"

FutureNow Post
Wednesday, Feb. 16, 2011 at 8:41 am

7 Tips for Cashing in on Your Newsletters

February 16th, 2011
First, verify your newsletter is worth the effort

The majority of our clients feature some kind of free email newsletter offering to their visitors. What’s fascinating is that many of those clients still don’t have tracking in place to confirm the value of these newsletters. Tracking is critical for all of your marketing efforts, including newsletters… how can you feel so confident that your newsletter is critical to the success of your business if you’re not tracking its success and…

...continue to read "7 Tips for Cashing in on Your Newsletters"

FutureNow Post
Tuesday, Feb. 15, 2011 at 10:07 am

See the Visitors Through the Metrics

February 15th, 2011

Saturday night I went out to a new bar to play pool. I’m no pool shark, but enjoy a good game and watching the strategies of others. Within the first ten minutes, it became clear that the hall was short-staffed, and there was some confusion among the employees about who would be doing what. It was slightly annoying, but no sooner had we picked up on the problem than the manager came over to each table, apologized, took responsibility, and…

...continue to read "See the Visitors Through the Metrics"

FutureNow Post
Friday, Feb. 11, 2011 at 8:58 am

Branding: Do Personas Apply?

February 11th, 2011

On Monday of this week, Brendan Regan wrote an excellent post highlighting 3 ways to enhance CRO efforts with customer personas.  Grok reader Kyle Reiff, from FinallyFast left a particularly astute and intriguing comment on that post….

Is it really advisable to try and market to 4 personas through one brand?  If these four personalities truly require a specific kind of copy (copy which will drive conversions for these the consumers that match this persona), wouldn’t it make the most…

...continue to read "Branding: Do Personas Apply?"

FutureNow Article
Wednesday, Feb. 9, 2011

Addressing Problems of/with Social Media: Start with Tracking

February 9th, 2011
Benefits of Social Media Marketing Campaigns

By the close of 2010, it was clear that social media had become a strong presence in the online marketing world. And why shouldn’t it be? Social media has some obvious benefits that have drawn companies to it:

it is free to create an account and begin building content; your online presence is live in an instant; the inter-connectivity of the space facilitates exponential growth of a customer base; features of the space are…

...continue to read "Addressing Problems of/with Social Media: Start with Tracking"

FutureNow Post
Monday, Feb. 7, 2011 at 10:35 am

Got Personas? Three Ways to Leverage Them in 2011

February 7th, 2011

We’ve written plenty of posts over the years about what marketing personas are, how to create them, and why they’re useful. This post assumes you’ve already done the hard work of creating marketing personas. You’ve got them, and boy, do they look pretty! But they’re essentially gathering dust on your Marketing Shelf, when you should be leveraging them to make your marketing more customer-centric.

Note: This is “Personas 201″ so, if you need “Personas 101″ first, we suggest you start with our free…

...continue to read "Got Personas? Three Ways to Leverage Them in 2011"

Marketing Optimization Blog
FREE Newsletter Sign-Up
send it once every: