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Special Announcement
Thursday, Mar. 3, 2011

T-Minus 12 and Counting til Conversion Salvation

By Marijayne Bushey
March 3rd, 2011

Grok readers, conversion rate optimization aficionados, and seekers of ways to make your website better: Conversion Conference West kicks off at the San Francisco Marriott Marquis just 12 days from today, on March 14-15.  More than 40 recognized industry experts will give 20 sessions and 4 keynotes revealing the best strategies and tactics for improving your bottom line.  And we know how to get you a $250 discount! Interested in attending?  Reach out and request the discount code for $250 off the cost of registration.

If you’ve been following the conversion optimization space for a year or more, or ever looked for help to make your website better, you probably already know that lots of different kinds of companies have thrown their hat into the CRO ring. Not only will you get to meet some of the key players in the conversion improvement space, but On Day 2 of the conference, you’ll get to hear FutureNow’s own Howard Kaplan talk about how personas can enhance your optimization efforts.

Howard’s session will go beyond the tactical how-to of creating customer Personas, and focus on practical applications of your Personas and potential for ROI. You’ll learn some secrets of Persona-based Optimization, and see how traditional Conversion Funnels radically ratchet up their insight level when broken down by specific customer Personas. Get a taste of the kinds of things Howard will cover – if you haven’t read it already, check out Brendan Regan’s recent post and learn 3 ways to leverage your personas.

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Mj has been proselytizing the merits of customer-centric, data-driven, continuous Conversion Rate Optimization (CRO) for FutureNow since 2007.

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