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T-Minus 12 and Counting til Conversion Salvation
Posted By Marijayne Bushey On March 3, 2011 @ 10:51 am In FutureNow News,Grok News,Improving Conversion,Marketing 2.0 / Web 2.0,Special Announcement,Website Optimization,conversion optimization | No Comments
Grok readers, conversion rate optimization aficionados, and seekers of ways to make your website better: Conversion Conference West  kicks off at the San Francisco Marriott Marquis just 12 days from today, on March 14-15. More than 40 recognized industry experts will give 20 sessions and 4 keynotes revealing the best strategies and tactics for improving your bottom line. And we know how to get you a $250 discount! Interested in attending? Reach out and request the discount code for $250 off  the cost of registration.
If you’ve been following the conversion optimization space for a year or more, or ever looked for help to make your website better, you probably already know that lots of different kinds of companies have thrown their hat into the CRO ring . Not only will you get to meet some of the key players in the conversion improvement space, but On Day 2 of the conference, you’ll get to hear FutureNow’s own Howard Kaplan talk about how personas can enhance your optimization efforts.
Howard’s session will go beyond the tactical how-to of creating customer Personas, and focus on practical applications of your Personas and potential for ROI. You’ll learn some secrets of Persona-based Optimization, and see how traditional Conversion Funnels radically ratchet up their insight level when broken down by specific customer Personas. Get a taste of the kinds of things Howard will cover – if you haven’t read it already, check out Brendan Regan’s recent post and learn 3 ways to leverage your personas .
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2011/03/03/t-minus-12-and-counting-til-conversion-salvation/
URLs in this post:
 Image: http://www.grokdotcom.com/wp-content/uploads/2011/03/CCWest_Logo.jpg
 Conversion Conference West: http://www.conversionconference.com/west/home.html
 request the discount code for $250 off: http://www.futurenowinc.com/contactus.htm?utm_source=grokdotcom&utm_medium=blog&utm_content=link&utm_campaign=CC_West_12_Days_3Mar2011
 different kinds of companies have thrown their hat into the CRO ring: http://www.grokdotcom.com/2011/02/28/kinds-of-cro-companies/
 learn 3 ways to leverage your personas: http://www.grokdotcom.com../2011/02/07/leveraging-personas-in-2011/
 Image: http://twitter.com/home/?status=Conversion Salvation Awaits - Conversion Conference West in just 12 days: http://bit.ly/GROK-CCWest (via @GrokDotCom)
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