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Archive for April, 2011

FutureNow Post
Thursday, Apr. 28, 2011 at 9:15 am

The Silent Visitor: Does He Really Matter?

April 28th, 2011

Over vacation I had the opportunity to catch up on some of my favorite TV shows. I’m not a big TV person, but it was nice to zone out and catch up on what I’ve missed this season. Always looking for the opportunity to optimize (or appreciate great optimization), I noticed a clever feature on Hulu.com. When running ads between TV segments, in the upper right-hand corner was this one-line visitor-centric question: “Is this ad relevant to you?”

Brilliant! But,…

...continue to read "The Silent Visitor: Does He Really Matter?"

FutureNow Post
Tuesday, Apr. 26, 2011 at 9:12 am

Is a Brand Keyword the Best Way to Identify Late Stage Visitors?

April 26th, 2011

We recently received a comment on my colleague’s post about buying stage intent and how to bucket keywords driving traffic to your site into buying stages. The goal of an exercise such as this is to effectively segment your visitors based on their readiness to take action sooner, rather than later. The question…

“How can we expect to rank for a late stage keyword if we target a specific brand? My thinking is, if the brand name has it’s own domain and is…

...continue to read "Is a Brand Keyword the Best Way to Identify Late Stage Visitors?"

FutureNow Post
Thursday, Apr. 21, 2011 at 3:05 pm

Google Analytics Basics: The Content Report

April 21st, 2011

This post is a continuation from my blog post, “Google Analytics Basics: The Visitors Report” and intended to provide further insight into the basics of your Google Analytics reports. In addition to reviewing our clients’ Visitors Report, we also can extract valuable data from the content report. Here is a break down of the most common sub-reports we look at under this category.

Top Content

What it Means: The Top Content report breaks down the metrics for the most-viewed pages on your…

...continue to read "Google Analytics Basics: The Content Report"

FutureNow Post
Wednesday, Apr. 20, 2011 at 9:12 am

Do’s & Don’ts For Your Email Campaigns

April 20th, 2011

We recently received a comment on one of our posts asking some advice regarding email marketing:

“We are just planning to do a new email campaign and any info is useful. What do we need to know exactly so the emails don’t end up in spam?”

Here’s what you need to know, not just about avoiding the spam filter, but about making sure your recipients get the point, and are motivated to act…

Starting the Race: Getting Email to the InBox

There are…

...continue to read "Do’s & Don’ts For Your Email Campaigns"

FutureNow Post
Wednesday, Apr. 13, 2011 at 9:39 am

How To Practice Persuasion Architecture with Personas – Part 1

April 13th, 2011

FutureNow always has been known as the company that does CRO a little differently than the other players in this industry. Some Conversion Rate Optimization companies have started testing based on segmentation by demographic and behavioral characteristics. At FutureNow, we create business-specific personas that reflect the demographic, psychographic and topographic dimensions of your audience. When I tell people this, I hear a lot of different interpretations of what that means, so I want to clear the air and show you…

...continue to read "How To Practice Persuasion Architecture with Personas – Part 1"

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