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Archive for May, 2011

FutureNow Post
Thursday, May. 26, 2011 at 8:27 am

How To Practice Persuasion Architecture with Personas – Part 1B

May 26th, 2011

Hang on! We’re almost there: this is the third piece in the How To Practice Persuasion Architecture with Personas series, and only one step away from Part 2 of the series, where you’ll learn some practical applications for your Persuasion Architecture personas. In my last post, Part 1A, we covered the first of two special considerations about practicing Persuasion Architecture with personas. Here’s a quick re-cap of that:

Persuasion Architecture personas are not about identifying the “type” of each individual who visits your website…

...continue to read "How To Practice Persuasion Architecture with Personas – Part 1B"

FutureNow Post
Wednesday, May. 25, 2011 at 8:02 am

How To Practice Persuasion Architecture with Personas – Part 1A

May 25th, 2011

In Part 1 of How To Practice Persuasion Architeture with Personas, I promised to write a Part 2 that would cover the practical applications of personas for your marketing. But after posting part 1 of the series, some great questions came up that made me realize we need to cover two special considerations before you get on with rolling up your sleeves and learning some tactics for applying your personas to your efforts to make your website better. If you missed…

...continue to read "How To Practice Persuasion Architecture with Personas – Part 1A"

FutureNow Post
Thursday, May. 19, 2011 at 11:33 am

Google Analytics Basics: New(!) Site Speed Report

May 19th, 2011

So far in this Google Analytics Basics series of posts, we’ve covered The Content Report and The Visitors Report. But Google has given us something new to talk about these days. The effects of load times have received extensive attention on the web, including right here on the Grok in Bryan’s post, Time is Money. The idea that load times can have an effect on conversion rates and search rankings is not new, and there are plenty of resources out there…

...continue to read "Google Analytics Basics: New(!) Site Speed Report"

FutureNow Post
Wednesday, May. 18, 2011 at 8:04 am

Website Optimization is Not Just for Ecommerce

May 18th, 2011

I can’t tell you how often we write a blog post using examples from an ecommerce site and receive an overwhelming number of comments from service-based, lead generation businesses to say what we’re recommending doesn’t apply to them. We see the reverse when we write a post using examples from lead generation sites. The multitudes of questions we receive about when we’re going to do a case study or make recommendations for an XXXX or YYYY “kind of site, like…

...continue to read "Website Optimization is Not Just for Ecommerce"

FutureNow Post
Friday, May. 13, 2011 at 10:30 am

Give Email Recipients a Reason to Care

May 13th, 2011

Email campaigns can be a website’s best friend or worst enemy. They have the ability to entice recipients or turn them off. So, to help you create newsletter campaigns that won’t make your recipients cringe, I’ve outlined a few guidelines:

1. It may sound obvious, but don’t create an email campaign unless it’s something the recipients actually will care about. I receive many email newsletters. Some are great, some are terrible and some are just plain useless. I continue to receive the…

...continue to read "Give Email Recipients a Reason to Care"

FutureNow Post
Wednesday, May. 11, 2011 at 9:26 am

Mode, Usability, and Guilt-by-Association

May 11th, 2011

The more experience I have with web optimization, the more critical I become in my day-to-day interactions with websites. I am a true fan and believer of livingsocial.com. My purchase of more than one of the advertised daily deals has made me a repeat customer of the associated business offering the deal coupon. However, I wish that livingsocial.com would give their customers an opportunity to rate their experiences with the businesses offering coupons on their site, because I would have…

...continue to read "Mode, Usability, and Guilt-by-Association"

FutureNow Post
Monday, May. 9, 2011 at 1:57 pm

Top 10 Brands for 2011: There’s a New No. 1 in Town

May 9th, 2011

Millward Brown just released their 2011 BrandZ study, and the results show some shifting in the world’s most valuable brands over the last year. Apple’s success with the iPad managed to push Google out of first place after a four-year run at the top. The top 100 also indicate another interesting trend: a surge in brands from BRIC countries (Brazil, Russia, India and China).

Here are the top 10, including their respective brand value:

According to the study, Amazon edged out Walmart as…

...continue to read "Top 10 Brands for 2011: There’s a New No. 1 in Town"

FutureNow Post
Wednesday, May. 4, 2011 at 11:31 am

Watson, Artificial Intelligence, and the Future of Websites

May 4th, 2011

If you’re a regular reader here at Grok, you already know that FutureNow’s Persuasion Architecture methodology hinges on our ability to understand and predict the human behaviors surrounding decision-making, and develop business applications that allow us to apply that knowledge to your website and marketing efforts.  Many of the prospects I’ve talked to over the years thought we did this through technology, such as dynamically displayed information.  But we don’t.  A key component of how we gain insight,…

...continue to read "Watson, Artificial Intelligence, and the Future of Websites"

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